Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

  • Canada_electric_car_Ontario_PlugnDrive
    With one to one swipe movement!
  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
    With one to one swipe movement!
  • Homeless Airbnb Listing
    With one to one swipe movement!
  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
    With one to one swipe movement!
  • Fair trade spirits
    With one to one swipe movement!
  • coal breaker
    With one to one swipe movement!
  • Religious Freedom Restoration Act, Mike Pence, Indiana, Salesforce.com, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
    With one to one swipe movement!
  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
    With one to one swipe movement!
  • Chipotle
    With one to one swipe movement!
  • 4367991464_1d2dab793b_z
    With one to one swipe movement!
  • 10389620_349563395245440_5932656127681871814_n
    With one to one swipe movement!
  • 2915059362_14700b5cc3_z
    With one to one swipe movement!
  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
    With one to one swipe movement!
Prev Next

20 New Rules of Green Marketing

1. Green is mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers – representing…
feat-white-coke

How White Polar Bear Cans Upset Coca-Cola’s Cause Marketing Campaign

Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca-Cola executives,…
feat-groupon

Is Group Buying Sustainable?

90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good…
recycled_shoes

Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
feat-greengifts

Green Gift Monday Promotes Positive Change and Provides Free Marketing

Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around…
20111016 PPA FIT Graphic

Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons…
Occupy Street

How are You Hearing About Occupy Wall Street?

Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening…
Hydration stations sweeping colleges

College Campuses Dump Disposable Water Bottles

To date, over a dozen colleges and universities in the U.S. and Canada have campus-wide bans of the plastic bottles. A dozen more…
gaslabel2

The Next Generation of Eco-Labels: Finally Influencing the Purchasing Decision

If you’re car shopping next month, you may come across the most user-friendly and informative eco-label ever designed. For 2012 model year cars,…
feat-glad

Method Proves Value Matters More than “Green”

Instead of marketing "green-ness", sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers'…
sungevity

Sungevity: Jump-Starting the Sustainable Marketing Revolution?

Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the…
feat-hawaii-game

Games: An Emerging Marketing Path to Green Consumers

Games are emerging as a high potential marketing path to reach consumers who increasingly ignore traditional advertising in their search for smart, healthier…
green-brands

Cohn & Wolfe’s Annie Longsworth On Green Brand Leadership

A Green Economic Revolution is accelerating among American consumers. No less than 73% of now say “it is important to buy from green…
feat-nissan

New Nissan Ads Shift the Way Car Buyers Evaluate Options

By Jacquelyn Ottman Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s…
feat-nestle-logo

Nestlé Gets On the Reporting Bandwagon: How Did They Do?

The road to sustainable business now passes through a glass tunnel called “Transparency.” Consumers exercise their singular, unequivocal influence: their ability to choose…