Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

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The Rise of the Biobased Economy and How Your Company Should Respond in 2012

By Jacquie Ottman & Mark Eisen Our economy is slowly but surely heeding the signal that carbon is the new watchword. During the…

Campus Energy Wars: Effective Marketing Campaigns to Change Behavior

Building occupant behavior is the holy grail of energy efficiency. Environmental psychologist Doug McKenzie-Mohr describes strategies for crafting behavior change marketing campaigns. Several…

Is Guilt a Sustainable Way to Pry Open Pockets?

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…
Greenwashing

Going Bearish on Green Investing

With the rising number of people participating in the likes of "occupy wall street," are consumers and investors ready to do more than…

20 New Rules of Green Marketing

1. Green is mainstream. Not too long ago, just a small group of deep green consumers existed. Today, 83% of consumers – representing…
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How White Polar Bear Cans Upset Coca-Cola’s Cause Marketing Campaign

Oh, if only polar bears weren’t white. I guess that was one of the thoughts that went through the minds of Coca-Cola executives,…
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Is Group Buying Sustainable?

90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good…
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Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
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Green Gift Monday Promotes Positive Change and Provides Free Marketing

Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around…
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Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons…
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How are You Hearing About Occupy Wall Street?

Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening…
Hydration stations sweeping colleges

College Campuses Dump Disposable Water Bottles

To date, over a dozen colleges and universities in the U.S. and Canada have campus-wide bans of the plastic bottles. A dozen more…