Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

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  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
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  • Homeless Airbnb Listing
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  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
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  • Fair trade spirits
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  • Religious Freedom Restoration Act, Mike Pence, Indiana, Salesforce.com, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
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  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
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  • Chipotle
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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