Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

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5 Green Products to Watch in 2011-2012

By Elizabeth A. Weisser Innovating for sustainability brings with it exciting opportunities for businesses to grow their top-line sales and even evolve and…
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Is Honesty No Longer Enough in CSR Communication?

In the recent series CSR 2010 on In Good Company (Vault’s CSR blog), John Kim, Herman Miller’s A Better World Marketing Manager suggests…
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What Sustainable Marketers Can Learn From The Infomercial

The infomercial, also known as direct-response TV marketing, is the constantly derided bane of the advertising world. It’s the method of choice for…

Business Promotional Gifts: Look Beyond the Marketing

There is no doubting the fact that the green movement has taken some massive strides over the last decade to become a firm…
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Communicating Sustainability with Transparency

By Nathan Schock In order to have a credible, sustainable brand, companies must have operational integrity and their communications have to strike the…
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Do U.S. Consumers Have Green Fatigue?

In February 2010, Burson-Marsteller released what seemed like a green marketers’ dream report. Their second annual Corporate Social Responsibility Perceptions survey results indicated…
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Inspired Protagonist vs. Brawny: Seventh Generation showdown

Brand competition in the Sustainability Era By Candace Sala Hewitt You might have heard a rumor that the weekend was invented by Ford,…

Software Should Hold “Greenwashers” Accountable

By Hunter Richards Greenwash (verb, \ˈgrēn-wȯsh\) – “to market a product or service by promoting a deceptive or misleading perception of environmental responsibility”.…
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10 Beautiful Green WordPress Themes for Green Business & Nonprofits

By Lorna Li: Green businesses need a web presence now more than ever. Back in the old days, creating a basic small business…
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“Green” Marketing Lessons From the eBay Box

by Erica Frye Amy Skoczlas Cole, the Director of the eBay Green Team, spoke at West Coast Green about the development of the…
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What Makes A Successful Clean Tech P.R. Firm?

There is a pressing need to communicate the benefits of clean technology to an expanding consumer base. Many clean tech firms choose to…

What is Your Clean Tech Story?

People understand new knowledge primarily through stories. There is probably no better way to communicate the benefits of clean technology than through effective…

BBMG Says: Forget the Crowd, Embrace the Collective

The following is an un-sponsored guest post from our friends at BBMG By Mitch Baranowski and Makena Cahill Trust us on this one:…

The Strategy Guaranteed to Transform Online Green Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Master Your Mind and You Will Master Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…