Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

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Could Sustainability be Scannable?

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Mountain Riders Alliance Brings Sustainability to the Slopes

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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“Less Kumbaya and Better Marketing – How “Trusted Messengers” Can Help Drive Your Green Business

The following is a post by our friends at Sierra Club Green Home (a 3p sponsor) – connecting green product and service providers…
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Get Creative With Your Green Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

What is a Social Entrepreneur?

Today, poverty is an epidemic. A startling portion of the world’s population dies from preventable diseases, our environmental resources are being depleted at…
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Green Marketing: Going Beyond the Product to Target Behavior Change

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
From Greenbiz.com

Is It Greenwashing Or Too Many Eco-Labels That Is The Problem?

Greenwashing has become a sufficiently widespread problem that the term now has an entry in the Merriam-Webster dictionary. A more comprehensive definition, however,…
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5 Green Products to Watch in 2011-2012

By Elizabeth A. Weisser Innovating for sustainability brings with it exciting opportunities for businesses to grow their top-line sales and even evolve and…
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Is Honesty No Longer Enough in CSR Communication?

In the recent series CSR 2010 on In Good Company (Vault’s CSR blog), John Kim, Herman Miller’s A Better World Marketing Manager suggests…
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What Sustainable Marketers Can Learn From The Infomercial

The infomercial, also known as direct-response TV marketing, is the constantly derided bane of the advertising world. It’s the method of choice for…

Business Promotional Gifts: Look Beyond the Marketing

There is no doubting the fact that the green movement has taken some massive strides over the last decade to become a firm…
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Communicating Sustainability with Transparency

By Nathan Schock In order to have a credible, sustainable brand, companies must have operational integrity and their communications have to strike the…
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Do U.S. Consumers Have Green Fatigue?

In February 2010, Burson-Marsteller released what seemed like a green marketers’ dream report. Their second annual Corporate Social Responsibility Perceptions survey results indicated…
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Inspired Protagonist vs. Brawny: Seventh Generation showdown

Brand competition in the Sustainability Era By Candace Sala Hewitt You might have heard a rumor that the weekend was invented by Ford,…

Software Should Hold “Greenwashers” Accountable

By Hunter Richards Greenwash (verb, \ˈgrēn-wȯsh\) – “to market a product or service by promoting a deceptive or misleading perception of environmental responsibility”.…