Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

The Next Generation of Eco-Labels: Finally Influencing the Purchasing Decision

If you’re car shopping next month, you may come across the most user-friendly and informative eco-label ever designed. For 2012 model year cars,…

Method Proves Value Matters More than “Green”

Instead of marketing "green-ness", sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers'…

Sungevity: Jump-Starting the Sustainable Marketing Revolution?

Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the…

Games: An Emerging Marketing Path to Green Consumers

Games are emerging as a high potential marketing path to reach consumers who increasingly ignore traditional advertising in their search for smart, healthier…

Cohn & Wolfe’s Annie Longsworth On Green Brand Leadership

A Green Economic Revolution is accelerating among American consumers. No less than 73% of now say “it is important to buy from green…

New Nissan Ads Shift the Way Car Buyers Evaluate Options

By Jacquelyn Ottman Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s…

Nestlé Gets On the Reporting Bandwagon: How Did They Do?

The road to sustainable business now passes through a glass tunnel called “Transparency.” Consumers exercise their singular, unequivocal influence: their ability to choose…

New Media Helps Tourist Economies Rebound

It goes without saying that the tourist economy plays a key role contributing to the development and upkeep of local infrastructure including parks,…

Why Gamblers Could be Great Advocates for Sustainability

As a student in CCA’s MBA in Design Strategy program learning to apply human-centric design thinking to create sustainable innovations, I became curious…

Green as a Status Symbol: Why Increased Prices May Increase Sales

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.…

Levi Strauss & Co. Proposes Radical New Standards for Apparel Industry

In a speech to be delivered today at the CERES annual conference, Levi Strauss & Co. CEO and President John Anderson will urge…

Green Marketing Efforts Can’t Make Bad Coffee Taste Good

By Pankaj Arora Last week I was at Freshness Burger, a Japanese fast food chain. Embossed on the stirrer given with my coffee were…

Interview: SunRun’s Lynn Jurich on “Pocketbook Environmentalists”

How many companies can boast of a 100%+ annual growth rate in customers, especially  in today’s economy? Would you be even more impressed…

Greening Pro Sports: Rallying for Recycled Plastic Rally Towels

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.…

Could Sustainability be Scannable?

This post is part of a blogging series by economics students at the Presidio Graduate School’s MBA program. You can follow along here.…
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