Green Marketing

From The Sustainability Dictionary: The positioning and segmenting of consumers by ecologically-driven concerns and the development of strategies and solutions that will meet their needs and desires with as little negative impact on the Earth as possible. Products and services which satisfy or appeal to these consumers are often called “green” and their advertising and promotion often make claims of less environmental impact in terms of energy, materials, processes, or toxic substances.

In addition, green marketing includes the representation of a company, product, or service as less harmful to nature. This can lead to greenwashing when this represenation is neither sincere nor accurate.

Other terms for this are Environmental Marketing and Ecological Marketing.

The Strategy Guaranteed to Transform Online Green Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Master Your Mind and You Will Master Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Why Electric Cars Should Be Marketed Like the Ford Fiesta

Crowdsourcing is an effective way to involve potential consumers in the promotion of clean cars. In marketing terms, this means outsourcing your advertising…
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Communicating Sustainability to the Consumer

What good are sustainability efforts if the consumer doesn’t understand them? Consumers are driving demand for a sustainable food system, so communicating with…

Transform Your Online Green Marketing by Focus on the Boring Stuff

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Green Marketing Tip: Don’t Propose on the First Date!

Build a Relationship that converts Green Marketing into Green Sales Two weeks ago I emphasized the importance of acquiring the email address of…
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Stand By Your Cause: What Marketers Can Learn From Dawn & The Oil Spill

By Jacquie Ottman Long marketed by Procter & Gamble as an “effective yet gentle” way to keep dishes free from even the greasiest…

Don’t Put All Your Traffic in One Basket; Implement Multiple Streams to Your Site

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…

Curb Your Enthusiasm! Free Marketing Tools Can Balance Your Creativity with Google

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Eco Marketing is Like Regular Marketing, Just Nuanced

By Beth Zonis For every organization the starting point in eco-marketing should be a value proposition that is meaningful to your customers. As…
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The Big 3: How Social Media, Video, and Mobile Are Transforming Green Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…

Green Marketing is the New Black

At the “base” conference in London, according to Business Green, a panel of marketing experts “predicted that the next year will see a…

Four Strategies for Green Marketing

There are many motivations for purchasing more eco-friendly products, and not all of them involve saving the planet, so it is nearly impossible…
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Reflections on Copenhagen: The Economics of Green

By Dennis Salazar Copenhagen – A Microcosm of the Green Movement Last year’s disappointing climate summit in Copenhagen demonstrated if not proved two…

GlowFungi: Glowing Advertisements Using Natural Fungi

When you hear the term “green marketing,” it typically conjures up images of recycling symbols, meaningful imagery, and stories of passionate company founders.…