Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

How to Distinguish the Green from the Greenwash

I walked into the pet store and asked for biodegradable poop bags, and the clerk pointed me to some bags hanging in a…
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10 Ways Walmart is Failing on Sustainability: Can It Improve?

To help people better evaluate Walmart’s claims of being a green leader, Food & Water Watch and the Institute for Local Self-Reliance have…

Time to Inspire

Like many emotionally-charged movements, the current focus on sustainability swelled on a wave of public outcry. In the early-to-mid 2000s, as “green” was…
Kathleen Merrigan and Tom Vilsack of the USDA.

Is the USDA Local Farm Program a Ruse for Big Agriculture?

Could Americans’ tax dollars be paying for greenwashing by the United States Department of Agriculture? Those who are suspicious about the KYF2 program…
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Why We Should Amend “People, Planet, Profit”

Corporations, Triple Bottom Line, and how Local is the new Global
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Chevrolet Introduces Environmental Labeling on All Vehicles

This March, Chevrolet will start providing customers with information on a number of the environmental features of their vehicles, via "Ecologic" environmental window…
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How to Greenwash the Oil Industry Way

Big Oil is up to its usual tricks. The American Petroleum Institute (API), one of the oil industry’s main lobbying groups, was recently…
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Environmental Stewardship on the NASCAR Circuit….Confusing?

In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green?…
Greenwashing

Going Bearish on Green Investing

With the rising number of people participating in the likes of "occupy wall street," are consumers and investors ready to do more than…
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6 Laws of Green Marketing

As standards become more well-defined and consumers demand more transparency, companies are increasingly in need of the skills to, first of all, begin…

Postmaster General Talks Sustainability in Durban While Junk Mail Continues

US Postmaster General Patrick R. Donahoe is a busy man, working incessantly on securing the future of the Postal Service. Yet, last week…

Questioning if a Company Really is “Sustainable”

Sustainability has become a trend for the companies and today every good product should meet ecological, economic and social standards. Consumers are paying…
Plastics Make it Possible

Plastics Make It Possible–The Latest Greenwashing from the American Chemistry Council

An ad on the sidebar of my Facebook profile caught my eye: “What do you recycle?” it innocently asks. The link underneath, www.PlasticsMakeItPossible.com,…
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ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies…
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Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes…