Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

New Sign of a Maturing Green Funeral Industry: Greenwashing

It was bound to happen sooner or later, and in this case it’s sooner. The green burial industry has hardly begun to pick…

Sexism Isn’t Cool, Even in the Name of Renewable Power

Do we need to objectify women to sell green products? According to John B., founder and owner of Renewable Girls (RG), and the…

What Our Crystal Ball Says – 7 Predictions for CSR in 2011

By Susan McPherson, Fenton January is a good time to reflect on the year past and to think about trends and movements for…

Not Another Ethical Label!

Another best practice label? Really. Really?! Social entrepreneur Michael Solomon has launched what he guarantees to be the final word in best practice…

Regulators Pull a Bait-and-Switch on Green Chemistry Initiative in California

By Renee Sharp, Environmental Working Group In September 2008, California Gov. Arnold Schwarzenegger celebrated the signing of two bills (AB 1879 and SB…

Software Should Hold “Greenwashers” Accountable

By Hunter Richards Greenwash (verb, \ˈgrēn-wȯsh\) – “to market a product or service by promoting a deceptive or misleading perception of environmental responsibility”.…

Compostable in Theory, But Not in Practice

A Response to Dinesh Thirupuvanam’s Article on Biodegradability Claims By Robert Eisenbach, VP Marketing, Green Genius Last week, Triple Pundit published a post…

California’s “Truthful Environmental Advertising in Plastics” Bill Awaiting Action

By: Dinesh Thirupuvanam When most people see that a product or package is marked “biodegradable” they think that they can toss the product…

We Care About Net Neutrality. Here’s Why You Should Too

The reason that you’re able to read Triple Pundit right now, along with 1000s of other small, independent publications is because the internet…

Are Criticisms of Bausch & Lomb’s New Biotrue Product Fair?

Bausch & Lomb, a leading maker of contact lenses and lens care solutions, has introduced Biotrue, a multi-purpose solution for cleaning and conditioning…

McDonald’s New Localwashing Campaign

McDonald’s launched a new campaign recently, joining large brands like Starbucks and Barnes & Noble in the battle against actual local enterprises over…

Artisan Products – Soon to be Hijacked Along With Organic?

Years ago I lived in downtown Baltimore, where I was a graduate student at UMBC.  One of my favorite spots was Lexington Market,…

HSBC Drops Indonesian Palm Oil After Illegal Deforestation Report

HSBC, the international and emerging markets bank based in London, last week said it has sold-off its shares in the Indonesian palm oil…

A View from Britain: Greenwashing Profiteers

By Siobhán McGurrin, journalism graduate student, UCA London In recent years, Britain has established itself as a forerunner in ethical consumer consciousness due…

Safeway Pulls Plug on Mock Farmers’ Market

A Safeway store in Kirkland, Washington, decided to sell its fruits and vegetables “farmer-market” style. A huge yellow banner announced the new parking…