Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

Video Interview: Shelton Group’s Lee Ann Head On Green Consumer Trends

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are…
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2010 Green Brands Survey: What Do Green Consumers Want?

A recent study on consumer perception and purchasing behavior shows an increasing commitment to purchasing from environmentally sustainable companies. However, green consumers are…
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TetraPak + Bottled Water Still Equals Greenwashed Nonsense

More articles on the controversy surrounding bottled water can be found here! Every time the Sustainable Brands conference rolls around I’m thrilled by…
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Measuring Sustainability for Small and Medium Businesses: Is a Single, National Standard Possible?

By Vale Jokisch at BALLE conference 2010 Product certifications are everywhere.  Walk into Whole Foods and you’ll see packages labeled Fair Trade Certified,…
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BP’s Long History Of Greenwashing and Accidents

British Petroleum quit the Global Climate Coalition, the climate change denial group funded by the oil industry, in 1998, thus beginning its green…

“Sustainability as Usual” Isn’t Good Enough

The recent ecological disaster caused by the BP oil spill shortly after Earth Day is a reminder of the gap between the sustainability…
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JetBlue’s Green List Raises Red Flag

More and more consumers and companies want to go “green,” so for those of us who have believed in sustainability before that word…
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Rebranding BP: Bully Polluter?

Give BP some credit:  its marketing campaign for the past decade has been so effective that you would think that those initials really…

Greenwash? Time’s Up! How “Single Factor Sustainability” Will Cost You

Do you consider yourself a green company? A company trying to go green? Or trying to do as much as you need to…

The Chasing Arrows Recycling Logo – The Biggest Greenwash Label of Them All?

In recent years, after the initial honeymoon of broader consumer interest in all things green, it’s now settled squarely in the space of…

More Plastic Packaging and Less Product–Are Wallaby and O Organics Simply Greenwashing?

When an organic food retailer markets a product that looks and tastes similar to its competitors, but offers a lower price, one has…
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Top Five Greenwash Posts of the Year

Dear Readers, Triple Pundit has had a heck of a year. With your help we’ve grown to be one of the most widely…

Travelocity’s Green Hotel Directory Highlights Earth-Friendly Properties

  Travelocity is getting serious about sustainable travel.  Besides offering free carbon offsets for the 2009 holiday season, the online travel agency also…
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Greenwashing’s Two-Edged Sword

“Know it, Embrace” is the emerging Web 2.0 marketing best practices being used by companies successfully growing green revenues as their alignment strategy…

Should Eco-Labels Come from Government or Third Party Private Organizations?

According to Ecolabelling.org, there are more than 300 eco-labels commonly applied to products and services as diverse as building products and cleaning supplies. …