Greenwashing

Greenwashing is a term merging the concepts of “green” (environmentally sound) and “whitewashing” (to conceal or gloss over wrongdoing). Greenwashing is any form of marketing or public relations that links a corporate, political, religious or nonprofit organization to a positive association with environmental issues for an unsustainable product, service, or practice.

In some cases, an organization may truly offer a “green” product, service or practice. However, through marketing and public relations, one is wrongly led to believe this “green” value system is ubiquitous throughout the entire organization.

“Sustainability as Usual” Isn’t Good Enough

The recent ecological disaster caused by the BP oil spill shortly after Earth Day is a reminder of the gap between the sustainability…
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JetBlue’s Green List Raises Red Flag

More and more consumers and companies want to go “green,” so for those of us who have believed in sustainability before that word…
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Rebranding BP: Bully Polluter?

Give BP some credit:  its marketing campaign for the past decade has been so effective that you would think that those initials really…

Greenwash? Time’s Up! How “Single Factor Sustainability” Will Cost You

Do you consider yourself a green company? A company trying to go green? Or trying to do as much as you need to…

The Chasing Arrows Recycling Logo – The Biggest Greenwash Label of Them All?

In recent years, after the initial honeymoon of broader consumer interest in all things green, it’s now settled squarely in the space of…

More Plastic Packaging and Less Product–Are Wallaby and O Organics Simply Greenwashing?

When an organic food retailer markets a product that looks and tastes similar to its competitors, but offers a lower price, one has…
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Top Five Greenwash Posts of the Year

Dear Readers, Triple Pundit has had a heck of a year. With your help we’ve grown to be one of the most widely…
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Travelocity’s Green Hotel Directory Highlights Earth-Friendly Properties

Travelocity is getting serious about sustainable travel.  Besides offering free carbon offsets for the 2009 holiday season, the online travel agency also provides…
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Greenwashing’s Two-Edged Sword

“Know it, Embrace” is the emerging Web 2.0 marketing best practices being used by companies successfully growing green revenues as their alignment strategy…

Should Eco-Labels Come from Government or Third Party Private Organizations?

According to Ecolabelling.org, there are more than 300 eco-labels commonly applied to products and services as diverse as building products and cleaning supplies. …

Mercedes-Benz, Greenwashing, and the Boy that Cried Wolf

Mercedes-Benz was recently busted for greenwashing of sorts: advertising the carbon emissions data of its new E-class saloon series in misleading terms. As…

Marcal Speaks Out: The Bottom Line on TP

By Deborah Fleischer, Green Impact Earlier this month I wrote on the Kimberly-Clark Greenpeace agreement, calling it a success. However, a few days…

Does Evian’s New Campaign Go Too Far?

I’ll admit it, I’m already pretty biased against all bottled water companies. Anyone that takes a product that flows freely in most cities,…

Greening the Fast Food Industry?

Even if the restaurant itself is a triumph of green building and clean tech, even if the building is net-zero, even if it…

Electronic Cigarettes. Safer? Greener? Or Just Weirder?

They look like cigarettes, act like cigarettes, give smokers their nicotine fix. And yet, they’re not cigarettes. They’re electronic cigarettes, or “E-cigs.” According…