Hollywood & Green

Lorax Tie-ins Go Overboard: Is it Greenwashing?

The Lorax has nearly 70 corporate and nonprofit sponsors, including HP, Comcast, DoubleTree by Hilton hotels, IHOP, and Mazda. These sponsorships promise that…

NBC’s Green Week is Here

Having just watched Morgan Spurlock’s “Pom Wonderful Presents: The Greatest Movie Ever Sold,” I’ve begun noticing product placement more. But it got me…

MTV Act Promotes Social Responsibility – Encourages Young Viewers to Take Action

Since I started working in the sustainable industry, I’ve believed that targeting a young audience can be beneficial on many levels. Not only…

Planters Goes Nuts for Sustainability With Oscar Week Announcements

Working with landscape architect Ken Smith, Planters will build urban parks, or Planters Groves, in four American cities this year with more in…

Make a Green Film in 48 Hours

The 48 Hour Film Project (48 HFP) is going green in one of the competitions it is produces. As part of 48 Go…

Sex with Trees: Do’s & Don’ts of Using Sex to Sell Sustainability

Tall, lean, leaves blowing in the wind and all natural - trees are pretty sexy . . .right? What about global warming, conservation…

Takin’ It to the Streets: Urban Collective Brings Music Industry Dreams to At-Risk Youth

We all love stories about people pursuing their passion and making it big. In business, in professional sports, and in entertainment, we are…

Kevin Costner Looking to Norway for His Oil Separation Technology

Kevin Costner's company, Ocean Therapy Solutions (OCT), pursued BP during the Gulf crisis, with the claim that its machines can separate 200 gallons…

Hollywood Releases Database of Green Vendors

The Green Production guide offers its users a searchable database of vendors with information about their green products, services, their production experience, and…

Once its Time Has Come (and Gone), Toss this Watch in the Compost

For all you watch fanatics–you know who you are, you compulsively watch the watch shows on ShopNBC until all hours and compulsively buy…

Clean Energy Gets the Celebrity Treatment

Clean energy has been a highly charged issue in legislation, but with Obama’s recent pledge to reduce CO2 emissions 28 percent by 2020,…

Syfy Creates a “Sanctuary” for Kids

There are few things more influential than entertainment, and the ability for characters (and the celebs who portray them) to drive retail consumption…

Liberty Mutual Responsibility Project Conjures Laughs AND Consciousness

I haven’t been blogging too much ’round these parts lately, mostly because I’ve been busy creating the types of videos and films I’m…

The Wild, Wild (Green) West

Recently I covered the launch of the Going Green Film Festival, spotlighting sustainable cinema and filmmaking practices that preserve and protect the environment.…

Disney Spotlights Everyday Superheroes of Change

The blogosphere’s been a-buzz the past few days about Disney’s multi-billion dollar acquisition of Marvel, but there hasn’t been much press about the…