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Harvard’s New i-lab Will House New Crop of Future Zuckerbergs

While Harvard’s most well-known innovative (droped-off) student was at the center of media frenzy last week, the university is already thinking on the new Zuckerbergs. Harvard is hoping to nurture the culture of innovation in campus through a new innovation lab (i-lab), aiming to foster team-based and entrepreneurial activities and deepen interactions among Harvard students, faculty and entrepreneurs.
Why Masdar Matters
Fair Trade USA: Why We Parted Ways with Fair Trade International

In recent months, Fair Trade USA has caused a ripple in the Fair Trade movement by boldly questioning the status quo and moving in a new direction to significantly increase the effectiveness and reach of the Fair Trade model. President and CEO Paul Rice explains his new strategic vision, Fair Trade for All, which aims to double the impact of Fair Trade by 2015 by innovating the model, strengthening farming communities and igniting consumer involvement.
Should Carmakers be Afraid of Electric Motors?
Building Optimism: American Manufacturing Remerges in a New Form
The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]
How One Company Makes No-Brand Sexy to Consumers
Make Crowdfunding a Part of Your Product Strategy
Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]
The Six-Step Plan US Cellular Uses to Address Customer Frustrations

You know your industry is broken when 52 percent of customers would rather go to the dentist than your store. You know you have to make a major change when the customer experience ends when the customer leaves your store in handcuffs. That was the incident that drove John Coyle, Senior Director of Innovation and [...]
Collaborative Communication: Why Methods Matter

Tackling complex problems, fostering creativity and positive impact requires well-formed teams. This is the future of business. Those with the ability to combine innovative scenarios with well thought out strategy in a collaborative team setting have the potential for outstanding results. The sustainability of innovative teams will require proper communication methods.
Making Constraints Accomodate You: A Quilting Lesson
Constraints may appear to hinder growth, but a group of quilters from Gee’s Bend, Alabama prove that they truly are the engine of innovation.
Team Building Lessons from Rock Music
Thinking about the links between music and innovation. Can we use this information to change how business teams work? The power of music in business is an untapped market. Musical training could potentially create more collaborative and creative teams.
The Power of a Population
Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.
Time is Running Out: Nike’s Three Tips for Taking Sustainability to Scale

The main focus of this year’s Opportunity Green conference was how businesses can accelerate sustainability. For the most part, the goal of convincing mainstream businesses of the value of engaging in corporate social responsibility efforts has been achieved. The problem is, its not enough. And the clock is ticking. In order to accelerate sustainable solutions at a rate that will make a meaningful impact, we need to start addressing problems on a system-wide level and executing them on a larger scale. This was the theme of a thought provoking keynote presentation given by Hannah Jones, VP of Sustainable Business and Innovation for Nike.
Open Letter to the David and Lucille Packard Foundation Regarding Ecosystem Service Valuation
We are MBA students studying the interconnections of sustainability and business at the Presidio Graduate School. As part of our curriculum, we are developing a capital markets mechanism to monetize ecosystem services that would incentivize communities to preserve and/or rehabilitate vital local ecosystems, such as watersheds. This is a letter of inquiry to engage the Packard Foundation (the Foundation) as an investor in a proof of concept pilot project for the above model.
3 Big Steps Toward Mass Use of Bicycles
Bicycling has seen an unprecedented rise in popularity, support, and accessibility these days, worldwide. To be sure part of this can be credited to the faltering global economy. In the US, there’s also been a willingness on the part of both federal and state government (questionably motivated Republican threats aside) to make an investment in [...]
BSR Survey Finds Sustainability, Human Rights Top Business Concerns
Crowdsource Your Business Strategy: Tips from Portland Net Impact
Trendwatch: Luxury Brands Improve Sustainability of Packaging

One of the visual clues that attracts a customer to a product is the packaging. It is also packaging that sets apart drugstore brands from luxury brands. Packaging technology, design and manufacture are a billion dollar industry in their own right. It is also one of the most polluting processes there is – most packaging [...]
Turning Common Assumptions of Branding on Their Heads
Nike’s Road To Integrating Innovation and Sustainability
The Seven Obsessions Behind Method
Time to Kill the Dollar Bill?
Legacoop Cooperative in Bologna, Italy Empowers Worker-Owners

This post is the first in a series of articles by Jeffrey Hollender on cooperative businesses models, specifically from Mondragón, Spain That Italian and Basque cooperatives have grown so large is somewhat a mystery since, unlike capitalist enterprises, cooperatives are not expansionist by nature… Capitalist enterprises tend towards growth because increased scale generally leads to [...]
Just Add Water: Building a Sustainable Community in Africa

Location, location, location. I discovered this old cliché really did ring true during my eight years in the real estate industry – people want to live, work and play in locations that are closest to the things they value most.
More recently, I spent some time in Kenya as part of a group of master’s students from the University of Michigan working with the Mpala Wildlife Foundation, where we provided research and analysis to help the organization develop a path to sustainable growth and responsible energy consumption. Through this work, I’ve found that “location, location, location” is also a useful guiding principle for sustainability and growth in the developing world.
What Green Innovators Can Learn From Luxury Toilets

This article first appeared in Huffington Post By: Marc Stoiber I’m a creative director with a passion for innovation, brands and sustainability. When I write, it tends to be on topics that touch on all three. It’s a fascinating space, with no shortage of inspiration. So I was a bit surprised to get a note [...]
Old Is New Again: Nike’s Push Towards Sustainable Advertising

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. by Alexander R. Scott The high price of advertising has always driven me crazy. As a business owner [...]
Are you a Green Designer?

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Arash Shirinbab Eight years ago I had my first opportunity to engage as a product designer when [...]



























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