innovation

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Harvard’s New i-lab Will House New Crop of Future Zuckerbergs

While Harvard’s most well-known innovative (droped-off) student was at the center of media frenzy last week, the university is already thinking on the…
Masdar's Knowledge Center & Library, built from recycled materials and certified sustainable wood.

Why Masdar Matters

Leon Kaye explains that Masdar City does not have it all right, nor should it: at a fundamental level, it is an experiment.…
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Fair Trade USA: Why We Parted Ways with Fair Trade International

In recent months, Fair Trade USA has caused a ripple in the Fair Trade movement by boldly questioning the status quo and moving…
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Should Carmakers be Afraid of Electric Motors?

The last piece of technology most carmakers have their fingerprint on is their internal combustion engines. Now, the rise of electric cars is…

Building Optimism: American Manufacturing Remerges in a New Form

Can the local manufacturing movement maintain momentum? How is the current economy shaping the next generation of workers and entrepreneurs? The evidence may…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

How One Company Makes No-Brand Sexy to Consumers

Innovative companies, such as Apple, make their brand sexy by creating genius products that attract cult-like consumers. If this is the western approach…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

The Six-Step Plan US Cellular Uses to Address Customer Frustrations

You know your industry is broken when 52 percent of customers would rather go to the dentist than your store. You know you…

Collaborative Communication: Why Methods Matter

Tackling complex problems, fostering creativity and positive impact requires well-formed teams. This is the future of business. Those with the ability to combine…

Making Constraints Accomodate You: A Quilting Lesson

Constraints may appear to hinder growth, but a group of quilters from Gee’s Bend, Alabama prove that they truly are the engine of…

Team Building Lessons from Rock Music

Thinking about the links between music and innovation. Can we use this information to change how business teams work? The power of music…

The Power of a Population

As we seek to discover new methods of generating and harnessing energy, there is one source that is worth discussing: the human body.
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Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…