Target has pledged to stop selling denim jeans manufactured from suppliers who use sandblasting techniques.

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Levi’s last month opened a new two-story store on Kalverstraat. The 2700 square feet store’s interior is full of reused, restored and repurposed materials.

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At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. We reveal our top 10 cause marketing and CR trends of 2011.

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Environmentalist David De Rothschild believes that the paradigm rift between green and industry is partially due to both sides succumbing to a barrage of moralistic and highly-politicized rhetoric.

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Jeans from Levi Strauss & Co. just got greener. The company has had its eye on the CSR ball for several years and, having completed a carbon and water footprint of the jean manufacturing process, has now begun working with suppliers to reduce the impact of its product. The company determined that one pair of jeans [...]

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The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. At the 2011 Net Impact Conference in Portland last week, representatives of a range of brands expounded upon their sustainability efforts. While conferences are often a chance for companies to tell [...]

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Erik Joule, Levi’s senior vice president of design and licensing, explained the path towards ramping up water efficiency throughout the company’s operations.

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Blue Jeans were originally invented with the rugged horse-riding lifestyle of the gold rush era in mind. With hard to rip, rivet-reinforced stitches and the ability to get filthy without really looking too bad, it’s no wonder they’ve always been a hit – and a treasured piece of Americana to boot. Today, we’re riding far [...]

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The Sustainable Apparel Coalition (SAC), which includes Nike, Gap Inc, H&M, Levi Strauss, Marks & Spencer, and Patagonia, will work to lead the apparel industry towards developing improved sustainability strategies and tools to measure and evaluate sustainability performance.

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The GoodGuide has named Levi Strauss & Co (Levi’s) as the Top Jeans Brand.  GoodGuide rates companies on both environmental and society assessments, with Levi’s receiving the highest score overall score of 7.4 out of 10.  What does the score mean, and how does the Levi’s rating relate to the rest of the industry? Levi’s [...]

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By the Sequoia Lab Team If you could reduce your product packaging costs by 38% while offering a more sustainable solution to your customers, would you think twice? Many companies are taking bold steps to incorporate sustainability into their core business strategy, reaping not only brand and customer benefits, but bottom line benefits as well. [...]

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By Carla Rover That’s scheme in the British sense- as in the planning and execution of a collaborative project. Incubated by UK-based Adventure Ecology, Myoo Create, currently in beta, is a collaborative social media company which has partnered with Levi’s to run a series of challenges for budding eco-entrepreneurs. (Triple Pundit also collaborated with Myoo and Social [...]

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I conclude my interviews harvested at SB10 with a focus upon marketing innovation and the use of social media for connecting with the customer. My interview with Charles O’Malley, founder of MyooCreate, profiles Levi’s cutting edge crowd-sourcing campaign.

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Growing up in the 1970s and 1980s, my family used to hang our clothes to dry in the warm California sun.  We were not the only ones:  most of our neighbors did the same thing, using the dryer only during the colder, rainy months.  A generation later, however, attitudes towards line-drying one’s clothes had changed. [...]

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Ok, ok, I admit it. I’m a cheap date. Levi Strauss invited me and some other writers to an intimate dinner at Fish and Farm last night to talk about their new partnership with Goodwill. We had a wonderful and real conversation about the lifecycle of a pair of jeans and now I love Levi [...]

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