Lohas

Just about everyone and everything is green these days. And it’s not enough to quietly turn over a new leaf; you’ve got to trumpet your transformation.

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Amazon, the nation’s largest online retailer, has broken out the environmental purchasing habits of their customers by region. Amazon tallied the annual purchases made regarding books and products related to water conservation, energy savings, garden-to-table, and green parenting. As companies amp up for Earth Day sales, perhaps a bit of an oxymoron, the press releases [...]

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I was fortunate enough to cover the LOHAS forum in Boulder for Triple Pundit this summer, and even more fortunate enough to see some of the keynote talks that covered the most recent information about green consumerism. This Wednesday, September 22nd at 1 PM EST, Gwynne Rogers of the Natural Marketing Institute will repeat her [...]

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Last week’s LOHAS Forum generated lots of buzz here at Triple Pundit. As I combed through my copious notes from the two days of meetings, I came up with these five top insights that I brought back to San Francisco with me. 1: Time-tested, stalwart sustainable companies are growing strong. As I wrote earlier this [...]

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I had a wide ranging conversation with Bryan Welch, publisher of Ogden Publications following his fun and inspirational keynote address at the LOHAS Forum. You might not recognize Ogden Publications but you will certainly know its magazines, which include The Utne Reader and Mother Earth News, a magazine about gardening, alternative transportation, country living, self-sufficiency [...]

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By Pauline S Chandler A bus load of 35 LOHAS conference participants headed out last week to tour five businesses in Boulder, Colorado.  On our tour we visited: 1. Ecocyle 2. Celestial Seasonings 3. Gaiam 4. Ellies 5. Tesla As I try to synthesize this day, I am struck by the power of story telling [...]

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More articles on the controversy surrounding bottled water can be found here! During an information-sharing panel at the LOHAS Forum about the Deepwater Horizon catastrophe in the Gulf, many attendees had one simple question: what could they do to help? Charles Hambleton, producer of the documentary The Cove, suggested that anyone wanting to improve the [...]

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An afternoon session at the LOHAS Conference gave aspiring entrepreneurs a chance to ask panelists in the financial world about raising capital, especially during this economic environment.  The panel included Joseph Durnford, CEO of JD Ford Associates, Joseph Anzalone, Vice President of New Resource Bank, Rich Frankenheimer of Touchpoint Trust Group, and Deb Parsons, Co-Director [...]

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John Rooks and Alisa Conroy of the Soap Group, an environmental activism-cum-marketing firm (SOAP stands for Sustainable Organization Advocacy Partners) gave perhaps the most interestingly titled presentation at this year’s LOHAS forum.  Comparing brands and marketing strategy across various cultural elements, Rooks and Conroy found elements from zombie movies, heroes (aspirational, doing the right thing, [...]

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The two keynote sessions at the LOHAS Forum here in Boulder, Colo., Thursday morning conveyed two main themes–or rather, warnings. The first was that the big green consumer ark is about to set sail, but the companies that steer it might not be the grassroots LOHAS brands in the audience. Instead, massive multinational companies–like the [...]

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400 M people use Facebook, and about 50% of users log in daily.  It has 70 languages.  Twitter is growing at 65%.  A recent record was broken for Twitter (3,000 tweets per second) and YouTube (24 hours of video uploaded per minute).  But how much noise is out there?  How powerful is social media, really? [...]

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In an earlier post, I profiled the presentation of Steve French of the Natural Marketing Institute, given at day one of the 2010 LOHAS Conference in beautiful Boulder, CO, about the state of the LOHAS consumer, and the trends among the five consumer types that NMI characterizes, from deep green to non-green.  Gwynne Rogers, who [...]

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In my first post on the LOHAS Conference, I talked a bit about integrity as a core business principle for businesses looking to cater to the LOHAS consumer.  It’s important not just to the customer, of course, but to the small business owner.  Many of us in the green business community could not operate a [...]

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It’s a question that all businesses are curious about:  who is buying their products?  Steve French, of the Natural Marketing Institute, gave a presentation at one of the opening sessions of the LOHAS Conference on exactly this subject. The consumer segment, French said, is broken down into a number of subdemographics.  It is akin to [...]

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With over 500 sustainable business executives attending the LOHAS Conference in Boulder, CO (today through Friday), I wanted to make sure to arrive early and begin coverage of the event for 3p readers as soon as possible.  (I will be covering this event for the next three days, so if 3p readers have any questions [...]

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Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands 2010 conference. The positive news is that, as declared by Suzzane Shelton founder of Shelton Group, going green has “gone mainstream” with 64% of the population now actively looking for green products. [...]

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By Pauline S Chandler The language of sustainability can be complex, particularly if it’s nested in systems thinking.  Learning how to make the case for sustainability needs to be situational.  I customize my “making a case for sustainability” style by asking a lot of questions. I find the best way to craft questions is by [...]

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The annual LOHAS Conference, which I will be covering for Triple Pundit, along with MC O’Connor, is coming up June 23-25 in beautiful Boulder, Colorado.  This week, ahead of the conference itself, LOHAS released its annual “LOHAS Consumer Trends Database,” which is the Natural Marketing Institute’s consumer tracking tool.  It aims to explore what’s going [...]

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by Jacquelyn Ottman Greener products are now available within every industry and are a part of our everyday lives. But they didn’t get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products grew because they were appreciated by a growing [...]

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With a compelling back-story and big name players, Adina is a perfect test case for sustainable entrepreneurship 2.0. Co-founded by Greg Steltenpohl, founder of Odwalla, and Senegalese businesswoman Magatte Wade-Marchan in 2006, this young beverage company garners a lot of attention. It was surprising then, when it was hard to make heads or tails of [...]

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Solar power. It’s talked about by many, it’s seen on many consumer goods, but as of yet, it’s not seen on many roofs. Not without substantial government subsidies. It’s often difficult and time consuming to install, requiring a team of professionals and reams of paperwork. It doesn’t have to be that way. Veranda Solar is [...]

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The time has come for companies to think differently about their environmental efforts. To be sure, it’s refreshing to see more and more companies stepping up to the plate and making significant changes to their operations and investing in infrastructure in an effort to gain environmental benefits. These are extremely important steps, and by no [...]

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According to an ACNielsen and Natural Marketing Institute study (PDF), green consumers are willing to pay more for organic, natural or environmentally-friendly products compared to “non-green” consumers. The section of consumers termed “lifestyles of health and sustainability” or “LOHAS” spend the most on consumer packaged goods such as cereal, jelly, pasta, produce, soup and ready-to-serve [...]

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From Keith Rockmael at Greenerati.com We felt a little guilty strolling through the San Francisco stop on Green Festival tour while others removed black gold from various wildlife that an Exxon Valdez-like tanker recently dumped into San Francisco Bay. At least a good percentage of the environmentalists, vegan hipsters, LOHAS types and simple non Green [...]

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