lohas

TriplePundit is proud to offer coverage of this year’s LOHAS forum in Boulder, Colorado. Follow along on this page, as well via our weekly newsletter as we bring the the next best thing to being there.

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State of the LOHAS Consumer Segment: Answers from the Natural Marketing Institute

It’s a question that all businesses are curious about:  who is buying their products?  Steve French, of the Natural Marketing Institute, gave a…

Integrity in Business: Principles Matter at the LOHAS Conference

With over 500 sustainable business executives attending the LOHAS Conference in Boulder, CO (today through Friday), I wanted to make sure to arrive…
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Consumers Are Confused on What is Green and Who to Trust

Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands…
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Learning How to Make the Case for Sustainability

By Pauline S Chandler The language of sustainability can be complex, particularly if it’s nested in systems thinking.  Learning how to make the…

LOHAS Releases Annual Consumer Trend Database

The annual LOHAS Conference, which I will be covering for Triple Pundit, along with MC O’Connor, is coming up June 23-25 in beautiful…

Beyond Green: Winning Over Consumers by Putting Primary Benefits First

by Jacquelyn Ottman Greener products are now available within every industry and are a part of our everyday lives. But they didn’t get…

Adina for Life?

With a compelling back-story and big name players, Adina is a perfect test case for sustainable entrepreneurship 2.0. Co-founded by Greg Steltenpohl, founder…

Veranda Solar – Bringing Solar Power to a Windowsill Near You?

Solar power. It’s talked about by many, it’s seen on many consumer goods, but as of yet, it’s not seen on many roofs.…

The Time for Planetary Partnerships

The time has come for companies to think differently about their environmental efforts. To be sure, it’s refreshing to see more and more…

ACNielsen Reports Organic Sales on the Rise Despite Economy

According to an ACNielsen and Natural Marketing Institute study (PDF), green consumers are willing to pay more for organic, natural or environmentally-friendly products…

Green Festival 2007 – The San Francisco Version

From Keith Rockmael at Greenerati.com We felt a little guilty strolling through the San Francisco stop on Green Festival tour while others removed…