marketing

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Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…
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What’s the ROI of an LOL? FunnyBizz Conference Makes the Business Case for Humor

No one wants to be sold to or patronized, so why not lighten it up with a little humor? This was the focus…
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Turning the Ocean Liner Around: Coca-Cola Shows How It’s Done With New PlantBottle

Coca-Cola steps up its PlantBottle to achieve 100 percent bio-based materials and pledges 60 percent global penetration by 2020, while preparing for new…
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Green Initiatives Improve a Brand’s Perceived Value

These days, if your business isn’t going green, it’s going extinct. Consumers aren’t only looking for businesses that offer high-quality products and competitive…
Selling Sustainability

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that…
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Engaging Fans and Sponsors Through Sustainable Products

Teams and sponsors can promote sustainability to their customers by repurposing marketing materials into unique, one-of-a-kind, branded products.
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When Toxic Flame Retardants Were Good For You

For five years, companies that make toxic flame retardant chemicals told us that they had hard science to show that their products save…
SwitchPoint, held in Saxapahaw, North Carolina on April 23 and 24, is an annual conference that invites entrepreneurs and business and nonprofit leaders to share and amplify their global impact in the fields of public health, technology, business, design, science and art.

What’s a ‘Mad Man’ Doing at a Global Humanitarianism Conference?

After speaking at the SwitchPoint conference, John Newall of McKinney Advertising Agency confessed that he couldn’t help but ponder his own attendance: “I…
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Climate Change — Just a Data Problem?

A firm understanding of data and statistics is necessary to navigate today's world. In this post, Persistent Efficiency CEO Jason Trager highlights the…
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Is Sustainability Dead?

Our history shows an abysmal failure rate on the part of climate change, but our history also shows us that in the face…
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Flushable Wipes: Another Marketing Lie, and Homeowners Pay a Huge Price

As any knowledgeable plumber or wastewater manager will tell you, there is no such thing as flushable wipes.
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Will Corporate Social Responsibility Adapt or Die?

Is CSR doomed? Yes. But if innovation is what steps into its shoes, we shouldn't be grieving.
SodaStream, PepsiCo, marketing, bottled water, Leon Kaye, green consumers, Leon Kaye, beverage companies,

SodaStream Turns Off Green Messaging as Sales Decline

Rather than tout its products’ environmental benefits, SodaStream is emphasizing the health and wellness benefits of drinking water.
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The Key to Marketing Sustainability: Make It Sexy

We need to get sustainability out of the goodness ghetto. We need to make it sexy. Not underwear-model sexy, but magnetically attractive sexy…
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Marketing for Good: The (Often Overlooked) Power of Design

Good design makes complicated things simple. Great design does it while inspiring us. Think of the first time you spun an iPod thumb…