How to make public transit compete with the automobile? A complete re-brand.

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Green affiliate marketing is a powerful marketing channel overlooked by merchants of eco-friendly products. Here are three ways green merchants can benefit from affiliate marketing.

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The consumer trend tracking firm Trendwatching.com is covering a new trend called “Flawsome” which shows why businesses who truly embrace their flaws will come out on top, and why those who don’t are likely to suffer from consumer indifference and maybe even disdain.

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For the most part, organic food is expensive. The main criticism of organic is that it’s an elitist movement and leaves poor people out of the mix. Here’s a thought I’d never even considered…could organic food be “sponsored?” After all, the brilliant content you rely on from TriplePundit every day for your daily dose of [...]

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At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our own green room project with BBMG). Walmart’s new offering is a self described “platform for an ongoing conversation with NGOs, suppliers, the media, and others who want to share ideas and partner with us [...]

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A provision in the $1 trillion spending agreement reached by Congress a few weeks ago undermines the voluntary guidelines proposed by federal agencies to restrict the marketing of food high in sodium and sugar to children. The provision requires federal agencies to create a cost-benefit analysis of the proposal by the Federal Trade Commission’s Interagency [...]

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3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]

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Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.

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3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]

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In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green? It seems like an oxymoron as he suggests. The industry exists due to a grand desire to watch fast vehicles going in circles consuming a gallon of fuel every four to five miles.

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There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles over the news of Steve Jobs’ passing, emerging from the clouds of buzz stands Apple, alone. But pause for a moment to reflect on that mental image. What exactly does Apple-the-company look like now?

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By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and suggested that the deeper purpose and potential of marketing are rarely recognized or embodied. I also outlined the context for SEM. In the second post in this seriesI outlined the first phase [...]

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Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.

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Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.

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Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can be completed by free solo climbers in a matter of hours. Pretty impressive, but what are the risks for corporate sponsors?

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This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons to leasing your property to a renewable energy developer and/or owner to earn revenue. It is important to understand how to navigate the complexities of benefits and risks when dealing with newly emerging renewable energy development land leases.

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A career panel at the 2011 Net Impact Conference featured experts from the marketing and branding industries. The panelists spoke about their career paths and provided tips to MBA candidates and young professionals about how to search out socially responsible marketing jobs.

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Bank of America is the first of a number of banks looking to unveil a monthly debit card fee upon its’ customers. This announcement has received a large amount of public backlash and media attention. At a point in time in which consumer debt is decreasing as people utilize debit cards for payment, the banks are looking to impose fee constraints on that behavior. Why? Aren’t smart financial decisions by our people a good thing?

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On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight the plight of the polar bear.

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Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening throughout the country?  In the past year, the world came to understand the power of communication methods like Twitter and YouTube from people in Arab countries such as Tunisia.

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COMMON launched in January as a “creative community for rapidly prototyping social change” to link entrepreneurs with the creative community.

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Last week, following the release of the ‘consumer futures 2020’ report, an interesting group of people gathered in New York do discuss the multi-billion dollar question – can brands and marketing deliver a sustainable future? The event, organized by Forum for the Future and Guardian Sustainable Business provided an opportunity to hear insights on this [...]

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Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your online status without being inundated by organizations promoting their issue. Clearly there are many differences between a corporate giant like Pepsi and a non-profit, the causes they are advocating being one of them.

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In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him.  I learned that he was the Marlboro Man, a symbol of what a cool smoker would look like.  Marketing professionals would agree that an ad like the Marlboro Man is an iconic image that has helped sell millions of cigarettes.

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If you’ve ever tried to convince a parent that they should change their behavior for the sake of the environment, I’ll bet your experience is like mine. Unless you can show them they will keep money in their pocket, it usually doesn’t work. Adults don’t like it when their behaviors and values are challenged by others. But, if their kids pitch the exact same idea, they will listen.

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Craft beer is considered by many to be one of the leading green industries in America right now.  High costs have inspired them to treat their own waste water, ship across the country by rail, and reclaim heat from boiling tanks for use elsewhere in the brewing process.  Support from craft beer drinkers has also given them the freedom to grow their own hops and move to more expensive organic ingredients.

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To date, over a dozen colleges and universities in the U.S. and Canada have campus-wide bans of the plastic bottles. A dozen more have partially halted bottle water sales to certain campus departments, and hundreds of schools have installed multiple “hydration stations”, where students and faculty can refill their own bottles. Some of the bans have resulted from student activism, while others have been a calculated effort by school administrators to save money.

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Interestingly, according to Robert Putnam, Harvard professor of public policy, happiness is determined by social interactions. Putnam reports for various reasons a person with less social connections has more chances of dying or being locked in a poverty trap.  As social animals, people crave context and acceptance, and without it we’re miserable.

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Marketing is ‘the action or business of promoting and selling products or services.’ But the problem with marketing in its current state is that selling more stuff is what’s gotten us into this climate mess. More stuff means more greenhouse gas emissions, and that’s not a viable long-term strategy.

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During the 1950′s & 60′s the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure, and the birth of consumerism. Today, the middle class is disappearing and our infrastructure is falling apart, but the consumerism wheel continues to turn. In a time of economic crisis, we need to rethink what “the good life” really means.

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