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Can Corporate Sponsorship Make Organics Affordable to All?
For the most part, organic food is expensive. The main criticism of organic is that it’s an elitist movement and leaves poor people out of the mix. Here’s a thought I’d never even considered…could organic food be “sponsored?” After all, the brilliant content you rely on from TriplePundit every day for your daily dose of [...]
Walmart’s Green Room Blog Launches
At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our own green room project with BBMG). Walmart’s new offering is a self described “platform for an ongoing conversation with NGOs, suppliers, the media, and others who want to share ideas and partner with us [...]
Congress Derails Proposed Guidelines To Restrict Marketing Junk Food To Children
A provision in the $1 trillion spending agreement reached by Congress a few weeks ago undermines the voluntary guidelines proposed by federal agencies to restrict the marketing of food high in sodium and sugar to children. The provision requires federal agencies to create a cost-benefit analysis of the proposal by the Federal Trade Commission’s Interagency [...]
The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]
Make Crowdfunding a Part of Your Product Strategy
Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.
Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?
3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]
Environmental Stewardship on the NASCAR Circuit….Confusing?
In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green? It seems like an oxymoron as he suggests. The industry exists due to a grand desire to watch fast vehicles going in circles consuming a gallon of fuel every four to five miles.
Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand
There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles over the news of Steve Jobs’ passing, emerging from the clouds of buzz stands Apple, alone. But pause for a moment to reflect on that mental image. What exactly does Apple-the-company look like now?
Stakeholder Engagement Marketing at O.N.E Coconut Water
By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and suggested that the deeper purpose and potential of marketing are rarely recognized or embodied. I also outlined the context for SEM. In the second post in this seriesI outlined the first phase [...]
Nike & Puma, Reframing the Sustainability Message for a Younger Market
Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.
Billboards to Tote Bags
Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.
Risky Business: Corporate Sponsorship of Extreme Athletes
Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can be completed by free solo climbers in a matter of hours. Pretty impressive, but what are the risks for corporate sponsors?
Renewable Energy Land Leases: How to get a Slice of the Pie
This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons to leasing your property to a renewable energy developer and/or owner to earn revenue. It is important to understand how to navigate the complexities of benefits and risks when dealing with newly emerging renewable energy development land leases.
Your Marketing Career: Making It Socially Responsible
A career panel at the 2011 Net Impact Conference featured experts from the marketing and branding industries. The panelists spoke about their career paths and provided tips to MBA candidates and young professionals about how to search out socially responsible marketing jobs.
Bank of America – Now with “Fee” Checking!
Bank of America is the first of a number of banks looking to unveil a monthly debit card fee upon its’ customers. This announcement has received a large amount of public backlash and media attention. At a point in time in which consumer debt is decreasing as people utilize debit cards for payment, the banks are looking to impose fee constraints on that behavior. Why? Aren’t smart financial decisions by our people a good thing?
Cola-Cola Goes White to Help Protect Polar Bears’ Arctic Home
On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight the plight of the polar bear.
How are You Hearing About Occupy Wall Street?
Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening throughout the country? In the past year, the world came to understand the power of communication methods like Twitter and YouTube from people in Arab countries such as Tunisia.
Turning Common Assumptions of Branding on Their Heads
COMMON launched in January as a “creative community for rapidly prototyping social change” to link entrepreneurs with the creative community.
Can Brands and Marketing Deliver a Sustainable Future?
Last week, following the release of the ‘consumer futures 2020’ report, an interesting group of people gathered in New York do discuss the multi-billion dollar question – can brands and marketing deliver a sustainable future? The event, organized by Forum for the Future and Guardian Sustainable Business provided an opportunity to hear insights on this [...]
Cause Marketing: What Came First, the Fan or the Page?
Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your online status without being inundated by organizations promoting their issue. Clearly there are many differences between a corporate giant like Pepsi and a non-profit, the causes they are advocating being one of them.
The Childhood Smoking Epidemic in Indonesia
In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him. I learned that he was the Marlboro Man, a symbol of what a cool smoker would look like. Marketing professionals would agree that an ad like the Marlboro Man is an iconic image that has helped sell millions of cigarettes.
Why Sustainability Messaging Should be Directed at Children
If you’ve ever tried to convince a parent that they should change their behavior for the sake of the environment, I’ll bet your experience is like mine. Unless you can show them they will keep money in their pocket, it usually doesn’t work. Adults don’t like it when their behaviors and values are challenged by others. But, if their kids pitch the exact same idea, they will listen.
Is Craft Beer’s Move to Aluminum a Dirty Choice?
Craft beer is considered by many to be one of the leading green industries in America right now. High costs have inspired them to treat their own waste water, ship across the country by rail, and reclaim heat from boiling tanks for use elsewhere in the brewing process. Support from craft beer drinkers has also given them the freedom to grow their own hops and move to more expensive organic ingredients.
College Campuses Dump Disposable Water Bottles
To date, over a dozen colleges and universities in the U.S. and Canada have campus-wide bans of the plastic bottles. A dozen more have partially halted bottle water sales to certain campus departments, and hundreds of schools have installed multiple “hydration stations”, where students and faculty can refill their own bottles. Some of the bans have resulted from student activism, while others have been a calculated effort by school administrators to save money.
Is Less More? New Marketing Metrics in the Age of Environmentalism
Interestingly, according to Robert Putnam, Harvard professor of public policy, happiness is determined by social interactions. Putnam reports for various reasons a person with less social connections has more chances of dying or being locked in a poverty trap. As social animals, people crave context and acceptance, and without it we’re miserable.
Marketing Re-Imagined: Less is More
Marketing is ‘the action or business of promoting and selling products or services.’ But the problem with marketing in its current state is that selling more stuff is what’s gotten us into this climate mess. More stuff means more greenhouse gas emissions, and that’s not a viable long-term strategy.
The Downfall of “The Good Life” and the Rubble It Left Behind
During the 1950′s & 60′s the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure, and the birth of consumerism. Today, the middle class is disappearing and our infrastructure is falling apart, but the consumerism wheel continues to turn. In a time of economic crisis, we need to rethink what “the good life” really means.
Method Proves Value Matters More than “Green”
Instead of marketing “green-ness”, sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers’ experience. The fact is, for the truly successful sustainable companies, it’s not about being “green;” it’s about a superior product and a smarter message.
Sungevity: Jump-Starting the Sustainable Marketing Revolution?
Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the Oakland-based photovoltaic leasing company invites prospective customers to “Join the Rooftop Revolution” by saving money, not the earth.
ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling
Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies to engage in a degree of greenwash but there is a thin line between ‘greenwash’ and ‘misleading the consumer.’ A recent lawsuit against ConAgra proves this point. The American food giant that owns [...]
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Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.
Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow.
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
Have your event listed here.
Webinar: Feb 17Greening Stonyfield Farm: As a consultant with Stonyfield Farm for the past 12 years, Switzer Fellow Tim Greiner will discuss efforts to broaden and deepen sustainability within the company. He will discuss the company's efforts to track its environmental impacts, barriers the company had to overcome.Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow. Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.Have your event listed here.
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