marketing

When Boycotts Work: Breitbart, YouTube in Tailspin Over Hate Speech

The Sleeping Giants boycott against Breitbart has pushed hundreds of advertisers to flee with no end in sight. Now, YouTube is also under…

2018 World Cup in Russia is Toxic to Sponsors

The 32-team World Cup is usually a global gold mine for FIFA and its sponsors, which pay up to $50 million to have…

How NGOs Can Effectively Communicate Their Missions in 2017

Although NGOs work hands-on to help businesses develop sustainable practices, their communication approach must be optimized for life in the year 2017.

Facebook Improves Transparency, But Groups Say More Work to Do

Facebook will allow a media watchdog to review its ad metrics in an effort to show accountability to its advertisers. Meanwhile, some conservative…

3p Weekend: Are Boycotts the New Normal?

The first weeks of the Donald Trump administration were tumultuous at best. But among the policy disputes, we're noticing another curious trend: boycotts…

Super Bowl Ads: 5 Companies That Weren’t Afraid to Take a Political Risk

With Donald Trump on everyone's minds, this year's Super Bowl ads we nothing if not inspired and controversial.

Who is 84 Lumber, and Why the Radical Immigration Advert?

84 Lumber's SuperBowl ad was nothing if not provocative. Say what you will about the inspiring message, but the ad touched nerves and…

Budweiser, the ‘Great American Lager,’ Plans Immigration Super Bowl Ad

A Budweiser ad spot planned for Super Bowl Sunday shares the story of the beer brand's immigrant founder.

How Companies Can Combat Public Skepticism of CSR

Although more businesses are seriously engaging with corporate social responsibility, the public is becoming increasingly skeptical of their efforts. These steps can help…

TransUnion, Equifax Fined for Misleading Credit Scores

Do you know your credit score? Chances are, says the Consumer Financial Protection Bureau, the score you pay for may not be exactly…

Children’s Advocates File FTC Complaint Against Google Over ‘Influencers’

Deals between so-called influencers -- with a substantial social media following -- and their advertisers are not always disclosed. This makes them a…

5 Improvement Strategies for Your Cause Marketing Communications

An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five…

6 Ways to Talk Sustainability With Any Audience: Tips From Autodesk, Wells Fargo and NRG

On Sept. 24, thinkPARALLAX and TriplePundit brought thought leaders to Autodesk's San Francisco headquarters to discuss what's new in sustainability communications.

Can Two Words Save the Planet?

The terms “global warming” and “climate change” describe two interrelated and similar — but scientifically different -- phenomena. But one term is increasingly…

Pitch Perfect: Fostering Local Talent Makes Clean Cookstoves More Popular

BioLite employs 40 tenacious local sales agents in emerging markets who can captivate a crowd with their personalized pitches. Thanks to these in-person…