marketing

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Is Sustainability Dead?

Our history shows an abysmal failure rate on the part of climate change, but our history also shows us that in the face…
Bulawayo, toilets, water free toilets, drought, Zimbabwe, Leon Kaye, flush mob, Robert Mugabe, water scarcity, water stewardship,

Flushable Wipes: Another Marketing Lie, and Homeowners Pay a Huge Price

As any knowledgeable plumber or wastewater manager will tell you, there is no such thing as flushable wipes.
Marc Stoiber

Will Corporate Social Responsibility Adapt or Die?

Is CSR doomed? Yes. But if innovation is what steps into its shoes, we shouldn't be grieving.
SodaStream, PepsiCo, marketing, bottled water, Leon Kaye, green consumers, Leon Kaye, beverage companies,

SodaStream Turns Off Green Messaging as Sales Decline

Rather than tout its products’ environmental benefits, SodaStream is emphasizing the health and wellness benefits of drinking water.
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The Key to Marketing Sustainability: Make It Sexy

We need to get sustainability out of the goodness ghetto. We need to make it sexy. Not underwear-model sexy, but magnetically attractive sexy…
didnt see it coming

Marketing for Good: The (Often Overlooked) Power of Design

Good design makes complicated things simple. Great design does it while inspiring us. Think of the first time you spun an iPod thumb…
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Unique Sustainability-Focused Service Gives Alpine Competitive Advantage

In this post, Graham Russell explains how Alpine Waste & Recycling built on its initial success to develop a sustainability-focused service product that…
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What Defines a Social Innovator Anyway?

Sifting the wheat from the chaff at Social Innovation Summit Silicon Valley 2014.
energy

Let’s Change the Way We Talk About Energy

Two-thirds of people say there is not very much they can do to reduce household energy bills. This lack of awareness presents a…
Ditto, selfie, marketing, privacy, Instagram, social media, Twitter, selfies, Leon Kaye, Facebook

How Brands Are Using Your Selfie for Marketing

The startup Ditto allows companies to analyze the ubiquitous selfie for major brands' marketing purposes.
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Puerto Rican McDonalds Franchisees Claim HQ Hung Them Out to Dry

The FTC proceeding could impact the way McDonald’s -- and other multinational franchises -- compete in the Latin American market, and the outcomes…
Launch,

3 Ways Brands Can Make Sustainability Work for Them

Sally Uren, CEO of Forum for the Future, describes three key ways brands can delivers solutions to sustainability issues and create real, enduring…
nestle ad

Do Nestlé’s Sensuous Ice Cream Ads Comply with Their Ethics Test?

Nestlé's ice cream ad is on the verge of vulgar - how does advertising like this pass the company's internal ethics guidelines?
Conference Room - Green building

How to Fight Greenwashing: The Value of Third-Party Certification in Green Building

Greenwashing, or vague environmental claims, are rampant in the marketplace, especially in green building. Third-party certification of claims can add credibility to claims,…
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How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…