marketing

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5 Cost-Effective PR Strategies for Purpose-Driven Businesses

As the mission-driven business sector grows, so does the competition for media coverage. But even on a tight budget, there are simple strategies…
person-woman-apple-hotel

The Thought Leaders of Tomorrow: 4 Ways to Engage Youth Through Social Media

Over the last 15 years, Do Something emerged as one of the largest organizations in the world for young people who are interested…
goats

What a Goat Can Teach You About Cause Marketing

A tech storage company used cause marketing and a partnership with Oxfam to give goats to the poor. Here three things you can…
Saatchi & Saatchi, Kevin Roberts, advertising, work life balance, gender, diversity, women executives, leon kaye

Saatchi Chairman Resigns Over Gender Comments

Kevin Roberts' inflammatory comments about gender issues in his industry hastened his departure from Saatchi & Saatchi, which he joined as CEO in…
Fairher

4 Ways to Educate Consumers Without Being Preachy

TriplePundit sat down with Sandra Stumbaugh, VP of communications for Fair Trade USA, and Justin Dillon, CEO of Made in A Free World,…
rock-the-green-banner

Rock The Green: Big Systems

This time we chatted with Joe Jones, president of Big Systems, a reseller of wide-format and 3-D printers, who donated the signage and…
Pokemon Jeremy

Pokémon Go and the Power of Social Influence

Even if Pokémon Go is just a flash in the pan, it’s interesting to see how it changed the game when it comes…
Herbalife, MLM, pyramid scheme, Bill Ackerman, hedge fund, Federal Trade Commission, Leon Kaye

Herbalife Agrees to $200M Settlement with FTC Over Pyramid Scheme Allegations

Under an agreement reached in a California federal court, Herbalife will pay $200 million to people who say they were victimized by the…
Tips for Your Next Cause Marketing Campaign

7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating…
startup-593341_1280 (1)

Beyond the Porn Principle: How to Better Evaluate Social Enterprise

When the term “pornography” was put to the U.S. Supreme Court to define in 1963, Justice Potter Stewart famously stated simply, “I know…
JetBlue

JetBlue’s Purpose-Driven Campaigns Spark Conversation

During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue…
Subaru, marketing, advertising, inclusion, diversity, LGBT, Leon Kaye

Cliché or Stereotype? It Turns Out Subaru Marketed to Lesbians After All

It turns out, exasperated sighs aside, a fair number of lesbians do own a Subaru, and the trend didn't come out of nowhere.
Advertising, gender roles, Unilever, Leon Kaye

Unilever Moves Away from Sexist Advertising

Unilever aims to revamp its advertising campaigns to eliminate gender stereotypes and resonate better with the public.
Donald Trump, Republicans, Cleveland, sponsors, media, Leon Kaye, election 2016, Wells Fargo

Corporations to Avoid Next Month’s Republican Convention in Cleveland

Large corporate donors, including JPMorgan Chase, Motorola, UPS, Walgreen’s and Wells Fargo, are ditching the Republican National Convention -- presumably to avoid being…
PODEMOS

Spanish Political Party Puts Twist on Boring Electoral Catalogs

Reading an almost 200-page political advertisement may not sound like the most entertaining way to spend your time, but Podemos, a Spanish left-wing…