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#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…
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SmartHalo Exceeds Kickstarter Goal on Day One

Smart bike tools are smart marketing concepts these days, as Cyclelabs' new Kickstarter project, SmartHalo, proved this week. It took less than 24…
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Bic Back in Headlines for Sexist Advertisement

Bic celebrated South Africa’s National Women’s Day with an ironically misogynistic advertisement and received instant backlash from just about everyone.
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The First Domino Falls in the Gig Economy: HomeJoy Shuts Down

The recent shut-down of the once “disruptive” app HomeJoy, which had $40 million in funding, may be the sign of things to come…
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The Quick & Dirty: The Future of Business is in the Past

Businesses somehow lost their reason to exist, and now people are starting to look for the values they share with your company because…
Corporate Sustainability Meets Karma

The Sufficiency Economy Philosophy: Corporate Sustainability Meets Karma

Many people benefit from a “more is better” outlook on the corporate economy. Jobs are created, prices drop as competition increases and futures…
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Why Meaning Beats Marketing

These days you’ll hear lots about growth-hacking, social media savvy, PR pushes and marketing. Tom Chi, part of the founding team of Google…
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Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…
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What’s the ROI of an LOL? FunnyBizz Conference Makes the Business Case for Humor

No one wants to be sold to or patronized, so why not lighten it up with a little humor? This was the focus…
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Turning the Ocean Liner Around: Coca-Cola Shows How It’s Done With New PlantBottle

Coca-Cola steps up its PlantBottle to achieve 100 percent bio-based materials and pledges 60 percent global penetration by 2020, while preparing for new…
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Green Initiatives Improve a Brand’s Perceived Value

These days, if your business isn’t going green, it’s going extinct. Consumers aren’t only looking for businesses that offer high-quality products and competitive…
Selling Sustainability

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that…
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Engaging Fans and Sponsors Through Sustainable Products

Teams and sponsors can promote sustainability to their customers by repurposing marketing materials into unique, one-of-a-kind, branded products.
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When Toxic Flame Retardants Were Good For You

For five years, companies that make toxic flame retardant chemicals told us that they had hard science to show that their products save…
SwitchPoint, held in Saxapahaw, North Carolina on April 23 and 24, is an annual conference that invites entrepreneurs and business and nonprofit leaders to share and amplify their global impact in the fields of public health, technology, business, design, science and art.

What’s a ‘Mad Man’ Doing at a Global Humanitarianism Conference?

After speaking at the SwitchPoint conference, John Newall of McKinney Advertising Agency confessed that he couldn’t help but ponder his own attendance: “I…