marketing

Ben & Jerry’s Keeps Fans Close By Speaking Truth To Power

Ben & Jerry's spends about a fifth of its marketing budget to reach 10 million "fans"on social media. But technology is only the…

Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

In honor of the return of Bill Belichick and the forthcoming NFL season, sustainability pros should "steal" these plays from the marketing playbook.…

Abercrombie & Fitch Is Over the ‘Cool Kids’ Vibe, But It’s Too Late

Instead of targeting the 'cool kids' with six-pack abs, Abercrombie’s apparel and stores will now focus on customers’ “best self and inner confidence.”…

Stanford MBA Students Get Personal Branding Lessons from Tyra Banks

Former supermodel Tyra Banks will co-teach a personal branding course this fall at Stanford's Graduate School of Business.

5 Cost-Effective PR Strategies for Purpose-Driven Businesses

As the mission-driven business sector grows, so does the competition for media coverage. But even on a tight budget, there are simple strategies…

The Thought Leaders of Tomorrow: 4 Ways to Engage Youth Through Social Media

Over the last 15 years, Do Something emerged as one of the largest organizations in the world for young people who are interested…

What a Goat Can Teach You About Cause Marketing

A tech storage company used cause marketing and a partnership with Oxfam to give goats to the poor. Here three things you can…

Saatchi Chairman Resigns Over Gender Comments

Kevin Roberts' inflammatory comments about gender issues in his industry hastened his departure from Saatchi & Saatchi, which he joined as CEO in…

4 Ways to Educate Consumers Without Being Preachy

TriplePundit sat down with Sandra Stumbaugh, VP of communications for Fair Trade USA, and Justin Dillon, CEO of Made in A Free World,…

Rock The Green: Big Systems

This time we chatted with Joe Jones, president of Big Systems, a reseller of wide-format and 3-D printers, who donated the signage and…

Pokémon Go and the Power of Social Influence

Even if Pokémon Go is just a flash in the pan, it’s interesting to see how it changed the game when it comes…

Herbalife Agrees to $200M Settlement with FTC Over Pyramid Scheme Allegations

Under an agreement reached in a California federal court, Herbalife will pay $200 million to people who say they were victimized by the…

7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating…

Beyond the Porn Principle: How to Better Evaluate Social Enterprise

When the term “pornography” was put to the U.S. Supreme Court to define in 1963, Justice Potter Stewart famously stated simply, “I know…

JetBlue’s Purpose-Driven Campaigns Spark Conversation

During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue…