marketing

Children’s Advocates File FTC Complaint Against Google Over ‘Influencers’

Deals between so-called influencers -- with a substantial social media following -- and their advertisers are not always disclosed. This makes them a…

5 Improvement Strategies for Your Cause Marketing Communications

An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five…

6 Ways to Talk Sustainability With Any Audience: Tips From Autodesk, Wells Fargo and NRG

On Sept. 24, thinkPARALLAX and TriplePundit brought thought leaders to Autodesk's San Francisco headquarters to discuss what's new in sustainability communications.

Can Two Words Save the Planet?

The terms “global warming” and “climate change” describe two interrelated and similar — but scientifically different -- phenomena. But one term is increasingly…

Pitch Perfect: Fostering Local Talent Makes Clean Cookstoves More Popular

BioLite employs 40 tenacious local sales agents in emerging markets who can captivate a crowd with their personalized pitches. Thanks to these in-person…

Ben & Jerry’s Keeps Fans Close By Speaking Truth To Power

Ben & Jerry's spends about a fifth of its marketing budget to reach 10 million "fans"on social media. But technology is only the…

Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

In honor of the return of Bill Belichick and the forthcoming NFL season, sustainability pros should "steal" these plays from the marketing playbook.…

Abercrombie & Fitch Is Over the ‘Cool Kids’ Vibe, But It’s Too Late

Instead of targeting the 'cool kids' with six-pack abs, Abercrombie’s apparel and stores will now focus on customers’ “best self and inner confidence.”…

Stanford MBA Students Get Personal Branding Lessons from Tyra Banks

Former supermodel Tyra Banks will co-teach a personal branding course this fall at Stanford's Graduate School of Business.

5 Cost-Effective PR Strategies for Purpose-Driven Businesses

As the mission-driven business sector grows, so does the competition for media coverage. But even on a tight budget, there are simple strategies…

The Thought Leaders of Tomorrow: 4 Ways to Engage Youth Through Social Media

Over the last 15 years, Do Something emerged as one of the largest organizations in the world for young people who are interested…

What a Goat Can Teach You About Cause Marketing

A tech storage company used cause marketing and a partnership with Oxfam to give goats to the poor. Here three things you can…

Saatchi Chairman Resigns Over Gender Comments

Kevin Roberts' inflammatory comments about gender issues in his industry hastened his departure from Saatchi & Saatchi, which he joined as CEO in…

4 Ways to Educate Consumers Without Being Preachy

TriplePundit sat down with Sandra Stumbaugh, VP of communications for Fair Trade USA, and Justin Dillon, CEO of Made in A Free World,…

Rock The Green: Big Systems

This time we chatted with Joe Jones, president of Big Systems, a reseller of wide-format and 3-D printers, who donated the signage and…