marketing

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3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are…
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Why a Koch Brothers Front Is Blasting Ethanol in Iowa

A conservative think-tank backed by the Koch brothers just launched a massive anti-ethanol campaign in Iowa, six days before the country's first presidential…
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4 Fundamentals Entrepreneurs Should Know About Crowdfunding

While crowdfunding is meant to pool together funds for a business venture or project, its success greatly depends on the planning, investment and…
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4 Ways Nonprofits Should Market Employee-Matching Gifts

Need help getting your donors to submit matching-gift requests? Learn more about how to market matching-gift programs to your nonprofit's supporters and start…
Internet.org close ties to its parent company Facebook are a sign that it is another way to expand profits, not just bring internet access to millions who need it.

Déjà Vu: Facebook’s Net-Neutrality Woes Continue in India

Remember when Facebook launched its free Internet.org application in Indonesia and India to waves of backlash from net neutrality activists? Now rebranded as…
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Key Purpose Developments That Will Influence Business in 2016

Purpose as a powerful strategy to conduct business from the inside out has gained substantial ground in 2015 and will only have more…
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Beyond the Big Four: 12 Sustainability Consultancies to Watch in 2016

Shannon Houde, founder of Walk of Life Consulting, shares her list of 12 sustainability consulting firms to watch in 2016.
Patagonia founder Yvon Chouinard (right) and The North Face founder Doug Tompkins (left) on a climb.

Why Transparency is the Future of the Lead-Generation Market

The lead-generation market is in the midst of its own battle with transparency. Those companies that embrace, rather than fear, transparency will lead…
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Developing Countries Targeted By Tobacco Marketing

Now that Americans have caught on to the whole “smoking kills people” thing, tobacco firms are pulling up roots and targeting poorer, less…
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Taking Fewer Car Trips is the Best Thing You Can Do for the Environment

As leaders from around the world are meeting over two weeks in Paris to advance collective action on climate change, it’s heartening to…
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Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…
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How Generation Z Will Make CSR A Business Norm

Generation Z is the first generation born in the 21st century, with ages ranging from 2 to 19. They represent about 25 percent…
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How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…
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Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…
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New Unicef-Target-Disney Product to Catalyze Gen Z

Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday…