marketing

Pokémon Go and the Power of Social Influence

Even if Pokémon Go is just a flash in the pan, it’s interesting to see how it changed the game when it comes…

Herbalife Agrees to $200M Settlement with FTC Over Pyramid Scheme Allegations

Under an agreement reached in a California federal court, Herbalife will pay $200 million to people who say they were victimized by the…

7 Tips for Your Next Cause Marketing Campaign

Learn seven action-oriented tips to take your upcoming cause marketing campaigns to the next level. From advice about selecting a tactic to creating…

Beyond the Porn Principle: How to Better Evaluate Social Enterprise

When the term “pornography” was put to the U.S. Supreme Court to define in 1963, Justice Potter Stewart famously stated simply, “I know…

JetBlue’s Purpose-Driven Campaigns Spark Conversation

During a divisive time, how can a company inspire people to lay aside personal opinions and do something for the greater good? JetBlue…

Cliché or Stereotype? It Turns Out Subaru Marketed to Lesbians After All

It turns out, exasperated sighs aside, a fair number of lesbians do own a Subaru, and the trend didn't come out of nowhere.

Unilever Moves Away from Sexist Advertising

Unilever aims to revamp its advertising campaigns to eliminate gender stereotypes and resonate better with the public.

Corporations to Avoid Next Month’s Republican Convention in Cleveland

Large corporate donors, including JPMorgan Chase, Motorola, UPS, Walgreen’s and Wells Fargo, are ditching the Republican National Convention -- presumably to avoid being…

Spanish Political Party Puts Twist on Boring Electoral Catalogs

Reading an almost 200-page political advertisement may not sound like the most entertaining way to spend your time, but Podemos, a Spanish left-wing…

Why Presidential Campaigns Are Missing the Mark With Young Voters

Millennials want to be involved in the process — let’s lean in to their platforms and make that a reality.

BuzzFeed Takes a Stand Against Trump

On Monday the popular news site BuzzFeed announced that it terminated a $1.3 million advertising campaign with the Republican National Committee because of…

Big Tobacco is Losing Ground in Europe

Tobacco companies will soon face new regulations in the U.K., and a French insurance company announced it would stop investing in the industry…

4 Ways to Share Your Brand’s Philanthropic Story

Whether your company already has a large digital footprint or you are looking to up your efforts, it’s time to take a closer…

Seventh Generation’s Plan to Take Over the Market Starts with Funny Woman Maya Rudolph

Can comedienne Maya Rudolph help Seventh Generation help get consumers to go green?

E-Cigarettes: An Issue of Trust

Following nearly a decade of calls for the regulation of e-cigarettes, the FDA announced new rules covering these nicotine-delivery devices last week. But…