marketing

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Integrating the Human Experience into Corporate Responsibility

To make a real difference in the world and causes we believe in, don’t disrupt the consumer; disrupt CSR.
Target Launches Gender-Neutral Home Décor for Kids

Target Launches Gender-Neutral Home Décor for Kids

After careful research and questionnaires, Target found that modern parents have grown weary of the inherently blue or pink aisles that separate the…
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Can Big Data Increase Voter Turnout?

To ensure success in this year’s presidential election, political strategists in both the Democratic and Republican parties have teamed up with big data…
McDonald’s, fast food, kale, salad, sodium, big mac, Leon Kaye, marketing, health, Canada

McDonald’s Kale Salad Dishes out More Calories than a Double Big Mac

It turns out that in Canada, McDonald's salads that include kale have more calories than a Double Big Mac.
Photo Courtesy Mattel

Updated Barbie Dolls Tackle Body Image with Diversity

Mattel's new lineup of Barbie dolls is adding diversity to the classic toy and expanding the conversation about healthy body image for young…
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3p Weekend: A Sneak Peek at This Year’s Cause-Marketing Super Bowl Ads

This weekend is all about Super Bowl Sunday. While some people are eager to watch the Carolina Panthers ambush the Denver Broncos, others are…
We always listen to the scientists!

Why a Koch Brothers Front Is Blasting Ethanol in Iowa

A conservative think-tank backed by the Koch brothers just launched a massive anti-ethanol campaign in Iowa, six days before the country's first presidential…
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4 Fundamentals Entrepreneurs Should Know About Crowdfunding

While crowdfunding is meant to pool together funds for a business venture or project, its success greatly depends on the planning, investment and…
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4 Ways Nonprofits Should Market Employee-Matching Gifts

Need help getting your donors to submit matching-gift requests? Learn more about how to market matching-gift programs to your nonprofit's supporters and start…
Internet.org close ties to its parent company Facebook are a sign that it is another way to expand profits, not just bring internet access to millions who need it.

Déjà Vu: Facebook’s Net-Neutrality Woes Continue in India

Remember when Facebook launched its free Internet.org application in Indonesia and India to waves of backlash from net neutrality activists? Now rebranded as…
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Key Purpose Developments That Will Influence Business in 2016

Purpose as a powerful strategy to conduct business from the inside out has gained substantial ground in 2015 and will only have more…
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Beyond the Big Four: 12 Sustainability Consultancies to Watch in 2016

Shannon Houde, founder of Walk of Life Consulting, shares her list of 12 sustainability consulting firms to watch in 2016.
Patagonia founder Yvon Chouinard (right) and The North Face founder Doug Tompkins (left) on a climb.

Why Transparency is the Future of the Lead-Generation Market

The lead-generation market is in the midst of its own battle with transparency. Those companies that embrace, rather than fear, transparency will lead…
tobacco marketing

Developing Countries Targeted By Tobacco Marketing

Now that Americans have caught on to the whole “smoking kills people” thing, tobacco firms are pulling up roots and targeting poorer, less…
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Taking Fewer Car Trips is the Best Thing You Can Do for the Environment

As leaders from around the world are meeting over two weeks in Paris to advance collective action on climate change, it’s heartening to…
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