marketing

Super Bowl Ads: 5 Companies That Weren’t Afraid to Take a Political Risk

With Donald Trump on everyone's minds, this year's Super Bowl ads we nothing if not inspired and controversial.

Who is 84 Lumber, and Why the Radical Immigration Advert?

84 Lumber's SuperBowl ad was nothing if not provocative. Say what you will about the inspiring message, but the ad touched nerves and…

Budweiser, the ‘Great American Lager,’ Plans Immigration Super Bowl Ad

A Budweiser ad spot planned for Super Bowl Sunday shares the story of the beer brand's immigrant founder.

How Companies Can Combat Public Skepticism of CSR

Although more businesses are seriously engaging with corporate social responsibility, the public is becoming increasingly skeptical of their efforts. These steps can help…

TransUnion, Equifax Fined for Misleading Credit Scores

Do you know your credit score? Chances are, says the Consumer Financial Protection Bureau, the score you pay for may not be exactly…

Children’s Advocates File FTC Complaint Against Google Over ‘Influencers’

Deals between so-called influencers -- with a substantial social media following -- and their advertisers are not always disclosed. This makes them a…

5 Improvement Strategies for Your Cause Marketing Communications

An up-to-date and top-tier communications strategy is absolutely crucial for the success of your cause marketing campaign. The folks at @Pay compiled five…

6 Ways to Talk Sustainability With Any Audience: Tips From Autodesk, Wells Fargo and NRG

On Sept. 24, thinkPARALLAX and TriplePundit brought thought leaders to Autodesk's San Francisco headquarters to discuss what's new in sustainability communications.

Can Two Words Save the Planet?

The terms “global warming” and “climate change” describe two interrelated and similar — but scientifically different -- phenomena. But one term is increasingly…

Pitch Perfect: Fostering Local Talent Makes Clean Cookstoves More Popular

BioLite employs 40 tenacious local sales agents in emerging markets who can captivate a crowd with their personalized pitches. Thanks to these in-person…

Ben & Jerry’s Keeps Fans Close By Speaking Truth To Power

Ben & Jerry's spends about a fifth of its marketing budget to reach 10 million "fans"on social media. But technology is only the…

Stealing Plays: Why Sustainability Communicators Should Be More Like Bill Belichick

In honor of the return of Bill Belichick and the forthcoming NFL season, sustainability pros should "steal" these plays from the marketing playbook.…

Abercrombie & Fitch Is Over the ‘Cool Kids’ Vibe, But It’s Too Late

Instead of targeting the 'cool kids' with six-pack abs, Abercrombie’s apparel and stores will now focus on customers’ “best self and inner confidence.”…

Stanford MBA Students Get Personal Branding Lessons from Tyra Banks

Former supermodel Tyra Banks will co-teach a personal branding course this fall at Stanford's Graduate School of Business.

5 Cost-Effective PR Strategies for Purpose-Driven Businesses

As the mission-driven business sector grows, so does the competition for media coverage. But even on a tight budget, there are simple strategies…