marketing

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Unique Sustainability-Focused Service Gives Alpine Competitive Advantage

In this post, Graham Russell explains how Alpine Waste & Recycling built on its initial success to develop a sustainability-focused service product that…
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What Defines a Social Innovator Anyway?

Sifting the wheat from the chaff at Social Innovation Summit Silicon Valley 2014.
energy

Let’s Change the Way We Talk About Energy

Two-thirds of people say there is not very much they can do to reduce household energy bills. This lack of awareness presents a…
Ditto, selfie, marketing, privacy, Instagram, social media, Twitter, selfies, Leon Kaye, Facebook

How Brands Are Using Your Selfie for Marketing

The startup Ditto allows companies to analyze the ubiquitous selfie for major brands' marketing purposes.
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Puerto Rican McDonalds Franchisees Claim HQ Hung Them Out to Dry

The FTC proceeding could impact the way McDonald’s -- and other multinational franchises -- compete in the Latin American market, and the outcomes…
Launch,

3 Ways Brands Can Make Sustainability Work for Them

Sally Uren, CEO of Forum for the Future, describes three key ways brands can delivers solutions to sustainability issues and create real, enduring…
nestle ad

Do Nestlé’s Sensuous Ice Cream Ads Comply with Their Ethics Test?

Nestlé's ice cream ad is on the verge of vulgar - how does advertising like this pass the company's internal ethics guidelines?
Conference Room - Green building

How to Fight Greenwashing: The Value of Third-Party Certification in Green Building

Greenwashing, or vague environmental claims, are rampant in the marketplace, especially in green building. Third-party certification of claims can add credibility to claims,…
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How to Get Consumers to Walk the Sustainability Talk When it Comes to Fashion

If you look at studies exploring consumer attitudes, you find that consumers indeed seem to be more conscious about sustainability and are more…
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How Mindfulness Inspires 360-Degree Social Responsibility

From a corporate standpoint mindfulness could manifest either externally or internally. We could therefore call a company “360-Degree Socially Responsible” if it is…
ifad paul polman gc 2014

Unilever and UN Agency Team Up to Support Small Farmers

Unilever and IFAD ink an agreement to bring small farmers into the corporations supply chain. Is this more than just a great marketing…
CVS cigarettes smoking

CVS to Stop Selling Cigarettes – Doubles Down on Health Services

CVS/pharmacy announced it will voluntarily stop selling all tobacco products at 7,600 stores nationwide, as an effort to do the right thing and…
McPherson

Google Chat with Susan McPherson

Join TriplePundit's Founder, Nick Aster, for a Google Chat with Susan McPherson this Wednesday night. Tune in and submit your questions via Twitter!
InsideSodexoCR

Determined to Succeed: Sodexo Addresses Its Twitter Audience

Neil Barrett, VP, Sustainable Development, Sodexo, answers follow-up questions from the #SodexoCR Twitter chat.
gloomy

Want to Sell Your Sustainable Product? Stop Being So Gloomy!

How can sustainable companies reach the 86% of "consumers who care," most of whom aren't moved by stories of gloom, doom, and impending…