marketing

Colin Mutchler

LIVE: A Conversation with Louder’s Colin Mutchler – 1:30PM Wednesday

Please join us Wednesday at 1:30pm PST (4:30 EST) as Nick Aster chats with Colin Mutchler, co-founder of Louder, a platform to fund…
scarecrow

Is Chipotle’s Scarecrow Film an Example of ‘Disrupt and Delight’ or ‘Disrupt and Dislike’?

This debate over Chipotle's new Scarecrow film got me thinking – while Chipotle’s campaign obviously tries to present a "disrupt and delight" approach,…
social-media

Understanding that Your Company is a Media Company

At 3p, we've long held that all companies would be wise to start thinking of themselves as media companies. Here are some great…
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Women in CSR: Suzanne Shelton, Shelton Group

Suzanne Shelton, founder and CEO of Shelton Group, talks about her career, inspiration and recent accomplishments in our Women in CSR series.
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Kidzania: Preparing Kids for a Better World

The world-renowned kids' theme park, Kidzania, plans to launch its first U.S. destination in 2015. The idea has definitely caught on with the…
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SBIO 2013 Semi-finalist: The Amplification Project

SBIO semi-finalist the Amplification Project is hoping to help corporations, foundations, and policymakers solve their biggest problems. The company seeks to drive change…
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What a Dustup! Enigma Is NY’s TechCrunch Battlefield Winner

More than 25 startup companies competed last week for the Disrupt Cup at the TechCrunch Disrupt NY 2013 Startup Battlefield. Thirty companies were…
Loaf of Bread

Panera Bread Feeds the Hungry, and Markets Their Values

Panera Bread launches a new marketing campaign that focuses on their company values.
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WeTeachMe: A New Way for Teachers to Share Knowledge

A new company based in Melbourne Australia wants to change the way that private instructors and students connect. With any luck, (and a…
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Honda’s Pink Minivan Reminds Marketers that Stereotypes Can Backfire

You have to hand it to Honda: its release of a pink-chiffon-colored minivan was a bold move, one that might very well have…
psa

Do PSAs Change Behavior?

While research may question the correlation between Public Service Advertisements (PSAs) and behavior change, organizations seem undeterred in their commitments to leverage the…
Little_Boxes_logo_Black_Friday_businesses

Portland Small Businesses Join Together to Increase Black Friday Sales

Betsy Cross and Will Cervarich, owners of the Betsy and Iya in Northwest Portland have come up with a way to boost Black…
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Crowdsourcing Generated Content in the Retail Industry

As a result of the increasing importance of the digital world, the retail industry must adjust its marketing and distribution measures to meet…
C

The 5C’s of Sustainability Branding, Revisited

Marc Stoiber's original 5C's, created in 2010, are joined by new C's inspired by the changing landscape of sustainability branding.
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Upshot of FTC Revised Green Guides: Stop Touting Products as “Green”

The FTC’s revised Green Guides have put their foot down on the term ‘green’ and its equally vague cohorts ‘eco-friendly’ and ‘earth-smart’. Now…