marketing

  • Canada_electric_car_Ontario_PlugnDrive
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  • Monsanto, Roundup, glyphosate, USDA, EPA, WHO, IARC, cancer, Leon Kaye,
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  • Homeless Airbnb Listing
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  • Salesforce.com CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
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  • Fair trade spirits
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  • coal breaker
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  • Religious Freedom Restoration Act, Mike Pence, Indiana, Salesforce.com, LGBT, discrimination, Leon Kaye, human rights, SEA 101, technology companies
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  • Human trafficking, slavery, Tronie Foundation, human rights, Leon Kaye, supply chain, Freedom Seal, ethical certifications, Rani Hong, India
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  • Chipotle
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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organic tofu

Can Corporate Sponsorship Make Organics Affordable to All?

For the most part, organic food is expensive. The main criticism of organic is that it’s an elitist movement and leaves poor people…
feat-walmart

Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our…

Congress Derails Proposed Guidelines To Restrict Marketing Junk Food To Children

A provision in the $1 trillion spending agreement reached by Congress a few weeks ago undermines the voluntary guidelines proposed by federal agencies…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…
feat-nascar

Environmental Stewardship on the NASCAR Circuit….Confusing?

In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green?…
Steve Tributes

Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand

There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles…

Stakeholder Engagement Marketing at O.N.E Coconut Water

By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and…
recycled_shoes

Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
realan surf

Billboards to Tote Bags

Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.
James Parle Mount Shasta Winter

Risky Business: Corporate Sponsorship of Extreme Athletes

Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can…
20111016 PPA FIT Graphic

Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons…
Job Interview

Your Marketing Career: Making It Socially Responsible

A career panel at the 2011 Net Impact Conference featured experts from the marketing and branding industries. The panelists spoke about their career…
Untitled

Bank of America – Now with “Fee” Checking!

Bank of America is the first of a number of banks looking to unveil a monthly debit card fee upon its' customers. This…