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Interview: Annie Longsworth on Making Sustainability “Irresistible”

What's would it mean to make sustainability "irresistible"? Saatchi & Saatchi S CEO Annie Longsworth says it means to make businesses, shareholders, investors…
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Are the Greatest Brands in the World Sustainable?

What makes a brand a great brand? And is there something common to all the great brands that differentiate them from the ordinary…
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Behind-the-Scenes on Corporate Responsibility Communications

Part of the full story of CR communications is a behind the scenes peek into how a communications firm operates. How do they…
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A Better Idea for Branding Public Transit

How to make public transit compete with the automobile? A complete re-brand. An Atlantic Cities blog post recently posed a question that consistently…
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How Green Affiliate Marketing Can Grow Your Sustainable Business

Green affiliate marketing is a powerful marketing channel overlooked by merchants of eco-friendly products. Here are three ways green merchants can benefit from…
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4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm Trendwatching.com is covering a new trend called "Flawsome" which shows why businesses who truly embrace their flaws will…
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Can Corporate Sponsorship Make Organics Affordable to All?

For the most part, organic food is expensive. The main criticism of organic is that it’s an elitist movement and leaves poor people…
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Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our…

Congress Derails Proposed Guidelines To Restrict Marketing Junk Food To Children

A provision in the $1 trillion spending agreement reached by Congress a few weeks ago undermines the voluntary guidelines proposed by federal agencies…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…
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Environmental Stewardship on the NASCAR Circuit….Confusing?

In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green?…
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Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand

There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles…

Stakeholder Engagement Marketing at O.N.E Coconut Water

By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and…