marketing

business-561388_1280

CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.
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VW Emissions Scandal Reveals Dirty Side of ‘Clean Diesel’ Brand

As the U.S. Environmental Protection Agency clamps down on "clean diesel" claims, new tests reveal problems ahead for diesel cars in the European…
ryan

5 Tips to Becoming a B Corp Consultant

Here are five insider tips from a new webinar, the Secrets of B Corp Consulting, which I compiled as a member of the…
illshapedfruit

The Food Waste Fight Needs New Publicity

Perhaps the misappropriation of the word 'waste' to describe perfectly edible food is where we can begin to re-tool the way we think…
This ironic installation from U.K. street artist Banksy, which appeared near the Oval bridge in Camden, north London, in 2009, pokes fun at climate change denial.

PR Firm Edelman Dropping Climate Change Deniers

This is a PR firm that reported $833 million worth of earnings. In the words of the Guardian's Suzanne Goldenberg, Edelman “has played…
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It’s Time to Kill Cause Marketing

Traditional cause marketing has lost its meaning and relevance. It’s time for a new approach from purpose-driven companies that weave cause — not…
best friends

8 Branding Tips: Be Your Customers’ Best Friend

At the recent Women in Green Forum, there was some talk about branding and communication. Here are eight ways you can develop a…
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#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…
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SmartHalo Exceeds Kickstarter Goal on Day One

Smart bike tools are smart marketing concepts these days, as Cyclelabs' new Kickstarter project, SmartHalo, proved this week. It took less than 24…
Bic

Bic Back in Headlines for Sexist Advertisement

Bic celebrated South Africa’s National Women’s Day with an ironically misogynistic advertisement and received instant backlash from just about everyone.
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The First Domino Falls in the Gig Economy: HomeJoy Shuts Down

The recent shut-down of the once “disruptive” app HomeJoy, which had $40 million in funding, may be the sign of things to come…
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The Quick & Dirty: The Future of Business is in the Past

Businesses somehow lost their reason to exist, and now people are starting to look for the values they share with your company because…
Corporate Sustainability Meets Karma

The Sufficiency Economy Philosophy: Corporate Sustainability Meets Karma

Many people benefit from a “more is better” outlook on the corporate economy. Jobs are created, prices drop as competition increases and futures…
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Why Meaning Beats Marketing

These days you’ll hear lots about growth-hacking, social media savvy, PR pushes and marketing. Tom Chi, part of the founding team of Google…
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Want to Create Real Change? Start By Making Sustainability Cool

Futerra recently co-published a guide for Selling Sustainability, offering a framework for marketers struggling with the challenge of making sustainability desirable. That’s nice…
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