Honda’s Pink Minivan Reminds Marketers that Stereotypes Can Backfire

You have to hand it to Honda: its release of a pink-chiffon-colored minivan was a bold move, one that might very well have…

Do PSAs Change Behavior?

While research may question the correlation between Public Service Advertisements (PSAs) and behavior change, organizations seem undeterred in their commitments to leverage the…

Portland Small Businesses Join Together to Increase Black Friday Sales

Betsy Cross and Will Cervarich, owners of the Betsy and Iya in Northwest Portland have come up with a way to boost Black…

Crowdsourcing Generated Content in the Retail Industry

As a result of the increasing importance of the digital world, the retail industry must adjust its marketing and distribution measures to meet…

The 5C’s of Sustainability Branding, Revisited

Marc Stoiber's original 5C's, created in 2010, are joined by new C's inspired by the changing landscape of sustainability branding.

Upshot of FTC Revised Green Guides: Stop Touting Products as “Green”

The FTC’s revised Green Guides have put their foot down on the term ‘green’ and its equally vague cohorts ‘eco-friendly’ and ‘earth-smart’. Now…

KitchenAid’s Twitter Debate Fumble Not Deleted Fast Enough

If you are a KitchenAid mixer fan who tuned into Twitter during the Presidential campaign, you might have caught an errant tweet.

Why Your Organic Veggies Need Food Fingerprinting

The market for organic and eco-labelled foods has grown from pretty much zero to a staggering $60 billion industry within the past twenty…

Nissan to Push LEAF to Mass Market

Nissan's marketing to date for the LEAF has largely blundered its way along with polar bear ads and new age billboards aimed purely…
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The Brilliant Nigerian Email Business Model

Those Nigeria email scammers are not as dumb as you think.
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Interview: Annie Longsworth on Making Sustainability “Irresistible”

What's would it mean to make sustainability "irresistible"? Saatchi & Saatchi S CEO Annie Longsworth says it means to make businesses, shareholders, investors…

Are the Greatest Brands in the World Sustainable?

What makes a brand a great brand? And is there something common to all the great brands that differentiate them from the ordinary…

Behind-the-Scenes on Corporate Responsibility Communications

Part of the full story of CR communications is a behind the scenes peek into how a communications firm operates. How do they…

A Better Idea for Branding Public Transit

How to make public transit compete with the automobile? A complete re-brand. An Atlantic Cities blog post recently posed a question that consistently…
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How Green Affiliate Marketing Can Grow Your Sustainable Business

Green affiliate marketing is a powerful marketing channel overlooked by merchants of eco-friendly products. Here are three ways green merchants can benefit from…