marketing

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Walmart’s Green Room Blog Launches

At long last, Walmart has entered the sustainable blogosphere with a new site called “The Green Room” (not to be confused with our…

Congress Derails Proposed Guidelines To Restrict Marketing Junk Food To Children

A provision in the $1 trillion spending agreement reached by Congress a few weeks ago undermines the voluntary guidelines proposed by federal agencies…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…
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Environmental Stewardship on the NASCAR Circuit….Confusing?

In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green?…
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Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand

There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles…

Stakeholder Engagement Marketing at O.N.E Coconut Water

By Jeff Klein In the first post in this 3-part series on Stakeholder Engagement Marketing (SEM) I proposed that marketing is misunderstood and…
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Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
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Billboards to Tote Bags

Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.
James Parle Mount Shasta Winter

Risky Business: Corporate Sponsorship of Extreme Athletes

Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can…
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Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons…
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Your Marketing Career: Making It Socially Responsible

A career panel at the 2011 Net Impact Conference featured experts from the marketing and branding industries. The panelists spoke about their career…
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Bank of America – Now with “Fee” Checking!

Bank of America is the first of a number of banks looking to unveil a monthly debit card fee upon its' customers. This…
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Cola-Cola Goes White to Help Protect Polar Bears’ Arctic Home

On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight…