marketing

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

New Unicef-Target-Disney Product to Catalyze Gen Z

Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday…

3 Trends Shaping the Future of Business Sustainability

For those of us involved with the small business, not-for-profit, and startup world, the future of sustainability is here, whether we realize it…

7 Ways to Build Trust With Your Clients

These seven strategies will help you foster trust with your clients and put them in the best position to succeed — personally and…

CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.

VW Emissions Scandal Reveals Dirty Side of ‘Clean Diesel’ Brand

As the U.S. Environmental Protection Agency clamps down on "clean diesel" claims, new tests reveal problems ahead for diesel cars in the European…

5 Tips to Becoming a B Corp Consultant

Here are five insider tips from a new webinar, the Secrets of B Corp Consulting, which I compiled as a member of the…

The Food Waste Fight Needs New Publicity

Perhaps the misappropriation of the word 'waste' to describe perfectly edible food is where we can begin to re-tool the way we think…

PR Firm Edelman Dropping Climate Change Deniers

This is a PR firm that reported $833 million worth of earnings. In the words of the Guardian's Suzanne Goldenberg, Edelman “has played…

It’s Time to Kill Cause Marketing

Traditional cause marketing has lost its meaning and relevance. It’s time for a new approach from purpose-driven companies that weave cause — not…

8 Branding Tips: Be Your Customers’ Best Friend

At the recent Women in Green Forum, there was some talk about branding and communication. Here are eight ways you can develop a…

#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…

SmartHalo Exceeds Kickstarter Goal on Day One

Smart bike tools are smart marketing concepts these days, as Cyclelabs' new Kickstarter project, SmartHalo, proved this week. It took less than 24…

Bic Back in Headlines for Sexist Advertisement

Bic celebrated South Africa’s National Women’s Day with an ironically misogynistic advertisement and received instant backlash from just about everyone.

The First Domino Falls in the Gig Economy: HomeJoy Shuts Down

The recent shut-down of the once “disruptive” app HomeJoy, which had $40 million in funding, may be the sign of things to come…