marketing

Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…

How Generation Z Will Make CSR A Business Norm

Generation Z is the first generation born in the 21st century, with ages ranging from 2 to 19. They represent about 25 percent…

How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

New Unicef-Target-Disney Product to Catalyze Gen Z

Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday…

3 Trends Shaping the Future of Business Sustainability

For those of us involved with the small business, not-for-profit, and startup world, the future of sustainability is here, whether we realize it…

7 Ways to Build Trust With Your Clients

These seven strategies will help you foster trust with your clients and put them in the best position to succeed — personally and…

CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.

VW Emissions Scandal Reveals Dirty Side of ‘Clean Diesel’ Brand

As the U.S. Environmental Protection Agency clamps down on "clean diesel" claims, new tests reveal problems ahead for diesel cars in the European…

5 Tips to Becoming a B Corp Consultant

Here are five insider tips from a new webinar, the Secrets of B Corp Consulting, which I compiled as a member of the…

The Food Waste Fight Needs New Publicity

Perhaps the misappropriation of the word 'waste' to describe perfectly edible food is where we can begin to re-tool the way we think…

PR Firm Edelman Dropping Climate Change Deniers

This is a PR firm that reported $833 million worth of earnings. In the words of the Guardian's Suzanne Goldenberg, Edelman “has played…

It’s Time to Kill Cause Marketing

Traditional cause marketing has lost its meaning and relevance. It’s time for a new approach from purpose-driven companies that weave cause — not…

8 Branding Tips: Be Your Customers’ Best Friend

At the recent Women in Green Forum, there was some talk about branding and communication. Here are eight ways you can develop a…

#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…