marketing

Job Interview

Your Marketing Career: Making It Socially Responsible

A career panel at the 2011 Net Impact Conference featured experts from the marketing and branding industries. The panelists spoke about their career…
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Bank of America – Now with “Fee” Checking!

Bank of America is the first of a number of banks looking to unveil a monthly debit card fee upon its' customers. This…
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Cola-Cola Goes White to Help Protect Polar Bears’ Arctic Home

On November 1, those red cans of Coca-Cola will fade away. In a partnership with WWF, white cans will roll out to highlight…
Occupy Street

How are You Hearing About Occupy Wall Street?

Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening…
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Turning Common Assumptions of Branding on Their Heads

COMMON launched in January as a “creative community for rapidly prototyping social change" to link entrepreneurs with the creative community.
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Can Brands and Marketing Deliver a Sustainable Future?

Last week, following the release of the ‘consumer futures 2020’ report, an interesting group of people gathered in New York do discuss the…
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Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
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The Childhood Smoking Epidemic in Indonesia

In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him.  I learned that…
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Why Sustainability Messaging Should be Directed at Children

If you’ve ever tried to convince a parent that they should change their behavior for the sake of the environment, I’ll bet your…

Is Craft Beer’s Move to Aluminum a Dirty Choice?

Craft beer is considered by many to be one of the leading green industries in America right now.  High costs have inspired them…
Hydration stations sweeping colleges

College Campuses Dump Disposable Water Bottles

To date, over a dozen colleges and universities in the U.S. and Canada have campus-wide bans of the plastic bottles. A dozen more…
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Is Less More? New Marketing Metrics in the Age of Environmentalism

Interestingly, according to Robert Putnam, Harvard professor of public policy, happiness is determined by social interactions. Putnam reports for various reasons a person…
Prius Dashboard

Marketing Re-Imagined: Less is More

Marketing is 'the action or business of promoting and selling products or services.' But the problem with marketing in its current state is…
Lucky Strike Ad - 1951

The Downfall of “The Good Life” and the Rubble It Left Behind

During the 1950's & 60's the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure,…
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Method Proves Value Matters More than “Green”

Instead of marketing "green-ness", sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers'…