marketing

Key Purpose Developments That Will Influence Business in 2016

Purpose as a powerful strategy to conduct business from the inside out has gained substantial ground in 2015 and will only have more…

Beyond the Big Four: 12 Sustainability Consultancies to Watch in 2016

Shannon Houde, founder of Walk of Life Consulting, shares her list of 12 sustainability consulting firms to watch in 2016.

Why Transparency is the Future of the Lead-Generation Market

The lead-generation market is in the midst of its own battle with transparency. Those companies that embrace, rather than fear, transparency will lead…

Developing Countries Targeted By Tobacco Marketing

Now that Americans have caught on to the whole “smoking kills people” thing, tobacco firms are pulling up roots and targeting poorer, less…

Taking Fewer Car Trips is the Best Thing You Can Do for the Environment

As leaders from around the world are meeting over two weeks in Paris to advance collective action on climate change, it’s heartening to…

Move Over Pink: What Millennial Men Want from Cause Marketing Campaigns

Movember is now firmly established as a cause marketing effort with “oomph,” and is turning heads as it targets one of the most…

How Generation Z Will Make CSR A Business Norm

Generation Z is the first generation born in the 21st century, with ages ranging from 2 to 19. They represent about 25 percent…

How to Tell Stories That Enhance Your Brand

If you are a corporate responsibility communicator, “you are your CFO’s best friend. Because 30 percent of a company’s stock value is intangible;…

Win Customers With Consumer-Hero Branding

Selling more places the company in the role of the hero. It is a hero for getting the customer to eat more, spend…

New Unicef-Target-Disney Product to Catalyze Gen Z

Unicef and Target, in collaboration with Disney, are launching a Fitbit-like wearable device for kids that has the potential to be this holiday…

3 Trends Shaping the Future of Business Sustainability

For those of us involved with the small business, not-for-profit, and startup world, the future of sustainability is here, whether we realize it…

7 Ways to Build Trust With Your Clients

These seven strategies will help you foster trust with your clients and put them in the best position to succeed — personally and…

CSR Wins Customers And Sells Products

A Nielsen survey conducted this week points to exploding consumer interest in buying healthy, green products.

VW Emissions Scandal Reveals Dirty Side of ‘Clean Diesel’ Brand

As the U.S. Environmental Protection Agency clamps down on "clean diesel" claims, new tests reveal problems ahead for diesel cars in the European…

5 Tips to Becoming a B Corp Consultant

Here are five insider tips from a new webinar, the Secrets of B Corp Consulting, which I compiled as a member of the…