marketing

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Turning Common Assumptions of Branding on Their Heads

COMMON launched in January as a “creative community for rapidly prototyping social change" to link entrepreneurs with the creative community.
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Can Brands and Marketing Deliver a Sustainable Future?

Last week, following the release of the ‘consumer futures 2020’ report, an interesting group of people gathered in New York do discuss the…
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Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
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The Childhood Smoking Epidemic in Indonesia

In the 80’s I would always see an ad of a cowboy smoking a cigarette with the sunset behind him.  I learned that…
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Why Sustainability Messaging Should be Directed at Children

If you’ve ever tried to convince a parent that they should change their behavior for the sake of the environment, I’ll bet your…

Is Craft Beer’s Move to Aluminum a Dirty Choice?

Craft beer is considered by many to be one of the leading green industries in America right now.  High costs have inspired them…
Hydration stations sweeping colleges

College Campuses Dump Disposable Water Bottles

To date, over a dozen colleges and universities in the U.S. and Canada have campus-wide bans of the plastic bottles. A dozen more…
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Is Less More? New Marketing Metrics in the Age of Environmentalism

Interestingly, according to Robert Putnam, Harvard professor of public policy, happiness is determined by social interactions. Putnam reports for various reasons a person…
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Marketing Re-Imagined: Less is More

Marketing is 'the action or business of promoting and selling products or services.' But the problem with marketing in its current state is…
Lucky Strike Ad - 1951

The Downfall of “The Good Life” and the Rubble It Left Behind

During the 1950's & 60's the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure,…
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Method Proves Value Matters More than “Green”

Instead of marketing "green-ness", sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers'…
sungevity

Sungevity: Jump-Starting the Sustainable Marketing Revolution?

Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the…
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ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies…

PR: Evil Tool of Manipulation or Powerful Ally in Greening The World?

PR. Two letters that can spark a volatile emotional reaction in many people. And judging from a recent article in the Guardian detailing…

‘Locally Produced’ Defined Differently by Major Grocery Chains

The local food movement has come a long way from what started out as a fringe fraction of the population to grabbing the…