marketing

sungevity

Sungevity: Jump-Starting the Sustainable Marketing Revolution?

Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the…
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ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies…

PR: Evil Tool of Manipulation or Powerful Ally in Greening The World?

PR. Two letters that can spark a volatile emotional reaction in many people. And judging from a recent article in the Guardian detailing…

‘Locally Produced’ Defined Differently by Major Grocery Chains

The local food movement has come a long way from what started out as a fringe fraction of the population to grabbing the…
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AHA!: A Best Case Example of Sustainable Storytelling

In the past year or so, there’s been a lot of buzz about the power of storytelling for businesses. Sometimes it feels more…
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Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets,…
steve-nash-prius

Steve Nash Endorses Green… Making it Real for Middle America

We in the sustainability community probably have many friends and family members who still think we’re a little out there. Most of my…
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Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes…
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The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function…
Kohler's Numi toilet in action

What Green Innovators Can Learn From Luxury Toilets

This article first appeared in Huffington Post By: Marc Stoiber I’m a creative director with a passion for innovation, brands and sustainability. When…
greenwashing

Marketing Green and the Rise of Greenwashing

There are reports of greenwashing in the news pretty much constantly. However when TIME reports that “nearly all products’ eco-friendly claims are bogus…
feat-faucet

UNICEF: A $5 Donation Could Win You Some “Ridiculously Famous Water”

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
community-management

Marketing Sustainability Through Giving: How to Leverage a Community Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

40 Years in, Solar is Ready for a Makeover

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-stonyfield

Stonyfield Farms Taps Into the Emotional Pulse of Consumers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…