marketing

feat-world-recycle

Is Less More? New Marketing Metrics in the Age of Environmentalism

Interestingly, according to Robert Putnam, Harvard professor of public policy, happiness is determined by social interactions. Putnam reports for various reasons a person…
Prius Dashboard

Marketing Re-Imagined: Less is More

Marketing is 'the action or business of promoting and selling products or services.' But the problem with marketing in its current state is…
Lucky Strike Ad - 1951

The Downfall of “The Good Life” and the Rubble It Left Behind

During the 1950's & 60's the U.S. experienced a huge economic boom which led to the rise of the middle-class, development of infrastructure,…
feat-glad

Method Proves Value Matters More than “Green”

Instead of marketing "green-ness", sustainable companies should focus their efforts on innovative design, and a clear message that is relevant to their customers'…
sungevity

Sungevity: Jump-Starting the Sustainable Marketing Revolution?

Every time I turn on the radio these days, I hear Sungevity advertisements that, “Solar is not just for environmentalists anymore!” Instead, the…
images

ConAgra Anti-GMO Lawsuit Has Big Implications for Food Labeling

Product labeling is an area where loopholes and CSR seem to converge. It is precisely these loopholes that make it easy for companies…

PR: Evil Tool of Manipulation or Powerful Ally in Greening The World?

PR. Two letters that can spark a volatile emotional reaction in many people. And judging from a recent article in the Guardian detailing…

‘Locally Produced’ Defined Differently by Major Grocery Chains

The local food movement has come a long way from what started out as a fringe fraction of the population to grabbing the…
AHA-sustainability-story-photo

AHA!: A Best Case Example of Sustainable Storytelling

In the past year or so, there’s been a lot of buzz about the power of storytelling for businesses. Sometimes it feels more…
Confused-baby-photo

Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets,…
steve-nash-prius

Steve Nash Endorses Green… Making it Real for Middle America

We in the sustainability community probably have many friends and family members who still think we’re a little out there. Most of my…
ecocigarettesx-wide-community

Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes…
8247_linked-arms_cropped_

The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function…
Kohler's Numi toilet in action

What Green Innovators Can Learn From Luxury Toilets

This article first appeared in Huffington Post By: Marc Stoiber I’m a creative director with a passion for innovation, brands and sustainability. When…
greenwashing

Marketing Green and the Rise of Greenwashing

There are reports of greenwashing in the news pretty much constantly. However when TIME reports that “nearly all products’ eco-friendly claims are bogus…