marketing

greenwashing

Marketing Green and the Rise of Greenwashing

There are reports of greenwashing in the news pretty much constantly. However when TIME reports that “nearly all products’ eco-friendly claims are bogus…
feat-faucet

UNICEF: A $5 Donation Could Win You Some “Ridiculously Famous Water”

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
community-management

Marketing Sustainability Through Giving: How to Leverage a Community Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

40 Years in, Solar is Ready for a Makeover

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-stonyfield

Stonyfield Farms Taps Into the Emotional Pulse of Consumers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
epa-logo

The EPA and Sustainability: The Re-Branding of an Agency

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
plastic-bags

Plastic Bags or Reusables? Depends Where You Draw the Line

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Walmart Leaps into Regulation Hole on PBDE

Several weeks ago, Wal-Mart banned a flame retardant commonly found in toys, curtains, furniture, electronics, and other household goods. Although the flame retardant…
marketing dollars

Green Startups Focusing Their Marketing Dollars: Think “When,” Not “Where”

Increasing traffic and readership on 3P’s Startup Friday tells of a larger trend of increasing interest in green entrepreneurship. In a recent interview…
feat-brain

How the Science of Behavior Change Can Help Environmentalists

By Les Robinson The same questions about behavior change seem to come up again and again. Here are some answers I hope are…

Video Interview: Clif Bar Marketing to the Wellness Customer

TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as…
billy-mays

What Sustainable Marketers Can Learn From The Infomercial

The infomercial, also known as direct-response TV marketing, is the constantly derided bane of the advertising world. It’s the method of choice for…
newharvest

Fair Trade, Source Direct: A Purple Cow in Rhode Island #3pVOTE

This post is part of our year-end “year in review” sustainable business writing contest. We’ve asked 3p readers to submit their own thoughts…
Oranginapalmtree.preview

Sex with Trees: Do’s & Don’ts of Using Sex to Sell Sustainability

Tall, lean, leaves blowing in the wind and all natural - trees are pretty sexy . . .right? What about global warming, conservation…

Business Promotional Gifts: Look Beyond the Marketing

There is no doubting the fact that the green movement has taken some massive strides over the last decade to become a firm…