marketing

ecocigarettesx-wide-community

Backlash Against Cigarette Manufacturer’s “Green” Marketing Campaign

The Santa Fe Natural Tobacco Company has come under fire for the introduction of its ‘eco-friendly’ cigarettes. Beyond questioning whether or not cigarettes…
8247_linked-arms_cropped_

The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function…
Kohler's Numi toilet in action

What Green Innovators Can Learn From Luxury Toilets

This article first appeared in Huffington Post By: Marc Stoiber I’m a creative director with a passion for innovation, brands and sustainability. When…
greenwashing

Marketing Green and the Rise of Greenwashing

There are reports of greenwashing in the news pretty much constantly. However when TIME reports that “nearly all products’ eco-friendly claims are bogus…
feat-faucet

UNICEF: A $5 Donation Could Win You Some “Ridiculously Famous Water”

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
community-management

Marketing Sustainability Through Giving: How to Leverage a Community Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

40 Years in, Solar is Ready for a Makeover

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-stonyfield

Stonyfield Farms Taps Into the Emotional Pulse of Consumers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
epa-logo

The EPA and Sustainability: The Re-Branding of an Agency

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
plastic-bags

Plastic Bags or Reusables? Depends Where You Draw the Line

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Walmart Leaps into Regulation Hole on PBDE

Several weeks ago, Wal-Mart banned a flame retardant commonly found in toys, curtains, furniture, electronics, and other household goods. Although the flame retardant…
marketing dollars

Green Startups Focusing Their Marketing Dollars: Think “When,” Not “Where”

Increasing traffic and readership on 3P’s Startup Friday tells of a larger trend of increasing interest in green entrepreneurship. In a recent interview…
feat-brain

How the Science of Behavior Change Can Help Environmentalists

By Les Robinson The same questions about behavior change seem to come up again and again. Here are some answers I hope are…

Video Interview: Clif Bar Marketing to the Wellness Customer

TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as…
billy-mays

What Sustainable Marketers Can Learn From The Infomercial

The infomercial, also known as direct-response TV marketing, is the constantly derided bane of the advertising world. It’s the method of choice for…