marketing

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How the Science of Behavior Change Can Help Environmentalists

By Les Robinson The same questions about behavior change seem to come up again and again. Here are some answers I hope are…

Video Interview: Clif Bar Marketing to the Wellness Customer

TrendWatching.com identifies the rise of the “wellthy” as a major 2011 Consumer Trend. These consumers hold being in good health to be as…
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What Sustainable Marketers Can Learn From The Infomercial

The infomercial, also known as direct-response TV marketing, is the constantly derided bane of the advertising world. It’s the method of choice for…
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Fair Trade, Source Direct: A Purple Cow in Rhode Island #3pVOTE

This post is part of our year-end “year in review” sustainable business writing contest. We’ve asked 3p readers to submit their own thoughts…
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Sex with Trees: Do’s & Don’ts of Using Sex to Sell Sustainability

Tall, lean, leaves blowing in the wind and all natural - trees are pretty sexy . . .right? What about global warming, conservation…

Business Promotional Gifts: Look Beyond the Marketing

There is no doubting the fact that the green movement has taken some massive strides over the last decade to become a firm…
SLM Seminars

John Marshall Roberts: The Keys to Communication that Resonates

By Nathan Schock “Understanding” and authenticity are the keys to designing communications that inspire people to live a more sustainable lifestyle and its importance…
SLM Seminars

Communicating Sustainability with Transparency

By Nathan Schock In order to have a credible, sustainable brand, companies must have operational integrity and their communications have to strike the…
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“Green” Marketing Lessons From the eBay Box

by Erica Frye Amy Skoczlas Cole, the Director of the eBay Green Team, spoke at West Coast Green about the development of the…

What is Your Clean Tech Story?

People understand new knowledge primarily through stories. There is probably no better way to communicate the benefits of clean technology than through effective…
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10 Myths About Green Consumers–Debunked!

I was fortunate enough to cover the LOHAS forum in Boulder for Triple Pundit this summer, and even more fortunate enough to see…

BBMG Says: Forget the Crowd, Embrace the Collective

The following is an un-sponsored guest post from our friends at BBMG By Mitch Baranowski and Makena Cahill Trust us on this one:…
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Master Your Mind and You Will Master Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Communicating Sustainability to the Consumer

What good are sustainability efforts if the consumer doesn’t understand them? Consumers are driving demand for a sustainable food system, so communicating with…

The 5 C’s of Sustainability

According to the innovation consultancy Maddock Douglas's team of Marc Stoiber, G. Michael Maddock, and Raphael Louis Viton, formulating a sustainable brand will…