marketing

New Report Offers Advice on Selling Sustainability, But Is it Right?

Why is selling sustainability so difficult? This question opens a new report from BSR and Futerra, aiming to provide an effective framework that…

Engaging Fans and Sponsors Through Sustainable Products

Teams and sponsors can promote sustainability to their customers by repurposing marketing materials into unique, one-of-a-kind, branded products.

When Toxic Flame Retardants Were Good For You

For five years, companies that make toxic flame retardant chemicals told us that they had hard science to show that their products save…

What’s a ‘Mad Man’ Doing at a Global Humanitarianism Conference?

After speaking at the SwitchPoint conference, John Newall of McKinney Advertising Agency confessed that he couldn’t help but ponder his own attendance: “I…

Climate Change — Just a Data Problem?

A firm understanding of data and statistics is necessary to navigate today's world. In this post, Persistent Efficiency CEO Jason Trager highlights the…

Is Sustainability Dead?

Our history shows an abysmal failure rate on the part of climate change, but our history also shows us that in the face…

Flushable Wipes: Another Marketing Lie, and Homeowners Pay a Huge Price

As any knowledgeable plumber or wastewater manager will tell you, there is no such thing as flushable wipes.

Will Corporate Social Responsibility Adapt or Die?

Is CSR doomed? Yes. But if innovation is what steps into its shoes, we shouldn't be grieving.

SodaStream Turns Off Green Messaging as Sales Decline

Rather than tout its products’ environmental benefits, SodaStream is emphasizing the health and wellness benefits of drinking water.

The Key to Marketing Sustainability: Make It Sexy

We need to get sustainability out of the goodness ghetto. We need to make it sexy. Not underwear-model sexy, but magnetically attractive sexy…

Marketing for Good: The (Often Overlooked) Power of Design

Good design makes complicated things simple. Great design does it while inspiring us. Think of the first time you spun an iPod thumb…

Unique Sustainability-Focused Service Gives Alpine Competitive Advantage

In this post, Graham Russell explains how Alpine Waste & Recycling built on its initial success to develop a sustainability-focused service product that…

What Defines a Social Innovator Anyway?

Sifting the wheat from the chaff at Social Innovation Summit Silicon Valley 2014.

Let’s Change the Way We Talk About Energy

Two-thirds of people say there is not very much they can do to reduce household energy bills. This lack of awareness presents a…

How Brands Are Using Your Selfie for Marketing

The startup Ditto allows companies to analyze the ubiquitous selfie for major brands' marketing purposes.