marketing

BBMG Says: Forget the Crowd, Embrace the Collective

The following is an un-sponsored guest post from our friends at BBMG By Mitch Baranowski and Makena Cahill Trust us on this one:…
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Master Your Mind and You Will Master Marketing

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Communicating Sustainability to the Consumer

What good are sustainability efforts if the consumer doesn’t understand them? Consumers are driving demand for a sustainable food system, so communicating with…

The 5 C’s of Sustainability

According to the innovation consultancy Maddock Douglas's team of Marc Stoiber, G. Michael Maddock, and Raphael Louis Viton, formulating a sustainable brand will…

Brazilian Detergent Follows Consumers Home Thanks to GPS

Omo, the leading detergent brand in Brazil, decided to follow consumers home in its latest ad campaign. Promoting a new stain-fighting detergent line,…

Transform Your Online Green Marketing by Focus on the Boring Stuff

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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Green Marketing Tip: Don’t Propose on the First Date!

Build a Relationship that converts Green Marketing into Green Sales Two weeks ago I emphasized the importance of acquiring the email address of…
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“Environmental Consciousness” A New Pillar of Consumer Branding

According to Annie Longsworth, Global Sustainability Practice Leader for Cohn & Wolfe, the three traditional pillars of consumer branding are: Trustworthiness Caring About…

Video Interview: Charles O’Malley of MyooCreate on Crowd-sourcing To Find Green Solutions

I conclude my interviews harvested at SB10 with a focus upon marketing innovation and the use of social media for connecting with the…

Don’t Put All Your Traffic in One Basket; Implement Multiple Streams to Your Site

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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How Do We Motivate “Non-Green” Customers to “Buy Green”?

Susan Shelton of the Shelton Group, a self-described former ad agency-cum-consumer engagement firm, gave a talk at LOHAS about a subject that’s top…

Video Interview: Shelton Group’s Lee Ann Head On Green Consumer Trends

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are…

Video Interview: Suzanne Shelton on The American Green Hispanic Consumer

Issues of sustainability transcend ethic groups. This is an interconnected, global world with 4 billion mobile phone users according to Kirsi Sormunen, VP…

Curb Your Enthusiasm! Free Marketing Tools Can Balance Your Creativity with Google

The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses.…
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2010 Green Brands Survey: What Do Green Consumers Want?

A recent study on consumer perception and purchasing behavior shows an increasing commitment to purchasing from environmentally sustainable companies. However, green consumers are…