McDonald’s Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by the eponymous Richard and Maurice McDonald.
There is a push for McDonald’s to retire Ronald McDonald, one of the most recognizable icons in the world.
Can McDonald’s and “Best of Green” be in the same sentence? Projects around the world have boosted the company’s efforts on energy efficiency and waste diversion.
They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter feed has been crazy all year.
A call to action for Walmart and McDonald’s to support the Create Jobs for USA program and create entrepreneurial opportunities and jobs for low-income communities.
Chipotle is receiving criticism for its refusal to sign on to an agreement aimed at protecting farm workers on Florida farms where the company purchases tomatoes.
Starting this week, over 20 of McDonald’s outdoor PlayPlaces will be replaced with urban gardens and composting facilities.
Wendy’s made the announcement on March 22, 2012 that it will require its U.S. and Canadian pork suppliers to outline plans to phase out the use of gestation crates.
Yesterday McDonald’s announced that the fast food giant would test the use of paper coffee cups instead of foam in 2000 of its U.S. locations.
McDonald’s has decided it will serve chicken sourced within the United Kingdom after all during this summer’s Olympics in London.
McDonald’s was granted an exemption to London’s local food sourcing goals and therefore will only source 10 percent of the chicken it processes from British farmers.
Despite strong sales numbers and a strong brand, McDonald’s is experiencing a crisis of brand perception.
An interview with Scot Quaranda, Campaign Director at Dogwood Alliance on their new report, “Greening Fast Food Packaging: A Roadmap to Best Practices,” which outlines eight key attributes of environmentally friendly fast food packaging and provides guidance for fast food companies on how to assess environmental impacts in the supply chain.
If you were wondering what would be the next stop in the journey of businesses to identify their impacts and dependencies on ecosystem services, you got an answer earlier this week. After disclosing their carbon and water footprints, companies are moving now to disclose their forest footprint. Why they do it? Are these companies becoming the new treehuggers?
Food Safety Network recently reported that fast-food giants McDonald’s, Taco Bell and Burger King are no longer going to be using ammoniated beef in their products. Ammoniated beef is just a fancy name for ‘pink slime’ which has been the subject of controversy the past few years.
We’ve all heard the famous rhetorical question, “which comes first, the chicken or the egg?” Well, I’m here to tell to you that the answer is—it depends. If you’re the American egg industry, then the answer is clearly, the egg. In fact, they don’t give a hoot about the chickens and would do away with [...]
McDonald’s will soon roll out a new ad campaign that will feature the sage and long time American icon, the farmer. Lettuce and potato growers will see TV time.
The Sunday New York Times Review section ran an interesting piece this week that posed the question, Is Junk Food Really Cheaper? The premise of Mark Bittman’s article was to debunk the often repeated notion that the reason people are obese is because it is cheaper to fill up on calorie-dense junk food than it [...]
This summer, 96 MBA and MPA students placed in 78 companies, cities and universities through the Environmental Defense Fund (EDF) Climate Corps. They found $650 million worth of savings in net operational costs through energy efficiency projects and carbon dioxide reductions. These efficiency opportunities in lighting, computer equipment and heating and cooling systems, if implemented, [...]
McDonald’s USA announced plans on July 26 to offer healthier choices to its customers. The plans, which McDonald’s is calling, “Commitments to Offer Improved Nutrition Choices,” include making Happy Meals healthier. The iconic children’s meals will “automatically include produce or a low-fat dairy option,” according to a press release. McDonald’s estimates that the changes will [...]
Last month McDonald’s was under fire for advertising to children. Campaign group Corporate Accountability International wrote an open letter signed by 550 health professionals urging the fast food restaurant to retire its brand icon, Ronald McDonald, in the interest of health on the eve of the company’s annual shareholder meeting. The company was previously under fire [...]
Cross the pond to Europe this fall, and you can nod your cap to the Marine Stewardship Council (MSC) for partnering with McDonald’s.
Corporate Accountability International (CAI) presented a proposal at McDonald’s Corp shareholder meeting yesterday that asked for a report on the links between fast food and childhood obesity. CAI worked with the Sisters of St. Francis of Philadelphia on putting together the proposal. The proposal was defeated, as were proposals by The Humane Society of the U.S. and [...]
By Michael Passoff, Senior Strategist, As You Sow You may have read that nanoparticles are used in literally hundreds of products on supermarket shelves. This new technology is reported to be prevalent in U.S. food applications, including nutritional additives, stronger flavorings and colorings, and antibacterial agents for food packaging and kitchenware. Meanwhile, the scientific community [...]
I’ve never been a particular fan of McDonald’s. Initially, this stemmed from my observation that upon unwrapping a Big Mac, it never looked as appetizing as pictures of the product seemed to promise. Still, the taste was pretty good, and the convenience was a plus. So, when transiting through an airport or on a long [...]
Environmental issues are best solved in collaboration. Environmental Defense Fund (EDF) partners with businesses, governments and communities to find practical solutions to environmental problems. Beth Trask focuses on developing corporate partnerships at EDF. In this interview she shares the latest activities and resources available to businesses. EDF started 20 years ago with the first corporate [...]
20 years ago McDonald’s Corp. and Environmental Defense Fund (EDF) created a partnership unique for a corporation and an environmental organization at the time. As Gwen Ruta, Vice President of EDF’s Corporate Partnerships Program explained in a recent Huffington Post article, “The alliance was very risky. Both sides stood to lose big if results failed [...]
Often, when we think of sustainable companies and corporate social responsibility we think of Patagonia, Stonyfield, Seventh Generation and the like: companies that have sustainability as part of their DNA and stakeholder engagement as the foundation for company culture. But what about the sustainability efforts of not so green companies? What about the CSR initiatives [...]
McDonald’s launched a new campaign recently, joining large brands like Starbucks and Barnes & Noble in the battle against actual local enterprises over the locavore (http://www.locavores.com/) market. New billboards in Seattle proclaim that the fries are made from spuds grown in Richland, a farming region about 200 miles from Seattle. But the fine print tells the real story: “Participation and duration may vary.”
Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands 2010 conference. The positive news is that, as declared by Suzzane Shelton founder of Shelton Group, going green has “gone mainstream” with 64% of the population now actively looking for green products. [...]
McDonald’s fast food restaurant’s board of directors is recommending shareholders vote down a proposal to require five percent of the company’s eggs come from free-range hens. The change was proposed by the Humane Society of the United States. The McDonald’s board said “the science isn’t there” to support the benefits of cage-free living for chickens, [...]
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[coming soon] The Green Beer Series 2012
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
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