millennials

Millennials and Utilities: Next-Generation Energy

With millennials becoming more influential in the business world, forward-thinking energy providers are reassessing their customer engagement strategies. Utilities that don’t follow suit…

Abercrombie & Fitch Is Over the ‘Cool Kids’ Vibe, But It’s Too Late

Instead of targeting the 'cool kids' with six-pack abs, Abercrombie’s apparel and stores will now focus on customers’ “best self and inner confidence.”…

Startups Will Not Survive Without Social Responsibility Programs

Startups can find it difficult to justify dedicating time, money and energy to corporate responsibility. But they'll need to take a different approach…

The Thought Leaders of Tomorrow: 4 Ways to Engage Youth Through Social Media

Over the last 15 years, Do Something emerged as one of the largest organizations in the world for young people who are interested…

Gen Z: Fashion, Technology and the Sharing Economy

This emerging generation brings a new worldview and different expectations as citizens, employees and consumers -- and they're trending toward sharing and buying…

McDonald’s Chicken McNuggets Now Preservative-Free

McDonald’s menu makeover continues, and its Chicken McNuggets are now free of preservatives, the fast food giant announced this week.

Bank of America Pledges $40 Million to Youth Employment

On Tuesday, Bank of America pledged $40 million to support youth-development initiatives like summer internships, skills trainings and leadership programs.

Over Half Your Potential Employees Seek Strong CSR Commitments

A study from Cone Communications presents some extremely persuasive evidence to support the hypothesis that corporate social responsibility (CSR) is the business of…

Why Presidential Campaigns Are Missing the Mark With Young Voters

Millennials want to be involved in the process — let’s lean in to their platforms and make that a reality.

Millennials in the Workplace: They’re Not Complicated, We Promise

With millennials making up the largest part of the workforce, it’s more important than ever to ensure they’re actively engaged with their work.

The Real Reason Millennials Want Your Brand to Have a CSR Program

If corporate social responsibility (CSR) is so important to attracting millennials, why is it that young companies known for innovation don't have strong…

Should We Take Millennials’ ‘Rejection’ of Capitalism Seriously?

A Harvard University survey indicates that the majority of millennials don't support capitalism. Can we learn something from the findings? Should we even…

I’m Over Doing Good

Patsy Doerr, global head of corporate responsibility and inclusion for Thomson Reuters, is over doing good. She explains why in this op/ed.

Billionaire Climate Activist Tom Steyer Pays $25M for Millennial Voter Drive

Earlier this week, Tom Steyer's Super PAC, NextGen Climate, announced that it would fund a $25 million voter-registration drive to target millennials in…

Why Are the Elderly Forgotten When It Comes to Corporate Responsibility?

Rather than focus on the wisdom and perspective that our older population offers, most of us pour our energy into fighting age rather…