NIKE, Inc. is engaged in design, development and marketing of footwear, apparel, equipment and accessory products. NIKE is a seller of athletic footwear and athletic apparel in the world. The Company sells its products to retail accounts, through NIKE-owned retail stores, and Internet sales, and through a mix of independent distributors and licensees, in over 170 countries around the world. NIKE’s athletic footwear products are designed primarily for specific athletic use.
There’s no doubt Adidas is an industry leader when it comes to sustainability. The problem is that such recognition also generates expectations. So while its 2011 progress report shows a number of achievements, some elements are still missing in Adidas’s effort to “to meet society’s evolving expectations of business practices.”
Nike has just released its most recent sustainability report, an interactive site that allows visitors to create their own green athletic wear.
NASA and NIKE kicked off “LAUNCH: Beyond Waste Challenge” to find 10 “game changing” innovations that could revamp current waste management systems.
I wrote about the innovative, waterless dyeing technique pioneered by a Dutch company, DyeCoo in August last year. It appears that Nike liked the look of this technology and will now be working with the company to reduce water use. The technique uses recycled carbon dioxide to dye synthetic fibers and uses absolutely no water. Nike [...]
Since the early 2000s, Nike has transformed its business practices, increasing profitability through looking at specific ways to adjust operating principles, streamline finance management, overhaul inventory procedures and supply chain management. In the process, Nike demonstrated that a huge well-established company with many faithful customers and just as much competition can still increase profits. Through the implementation [...]
Create a “sustainable advantage” to win in this new age of sustainability. – From yet another sustainability consultancy newsletter. Big symbolic words come and go, and for various reasons they often annoy. That is not the fault of the actual words: articulating ideas like “corporate social responsibility” and “social entrepreneurship” in just one word is [...]
At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers for a cause, we’ve seen it all. We reveal our top 10 cause marketing and CR trends of 2011.
Presidio Graduate School student Joey Christiano suggests that Nike could do a better job marketing its Better World campaign. “If anyone can make concern about environmental issues cool, Nike can. Take it to the next level, Nike. Just Do It.”
Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.
For the most part, the goal of convincing mainstream businesses of the value of engaging in corporate social responsibility efforts has been achieved. The problem is, its not enough. And the clock is ticking. In order to accelerate sustainable solutions at a rate that will make a meaningful impact, we need to start addressing problems on a system-wide level and executing them on a larger scale. This was the theme of a thought provoking keynote presentation given by Hannah Jones, VP of Sustainable Business and Innovation for Nike.
The group, whose name I think is a terrific leveraging of NASA’s brand, works primarily through it’s identification of world-class visionaries and the subsequent showcasing of them in forums in which their innovative work gets a chance to strut it’s stuff. You might think of it as a kind of American Idol contest for the future survival of the human race.
Nike and its VP of Sustainable Business and Innovation, Hannah Jones, are turning the idea of how to approach sustainability on its head.
In the wake of the sobering ten-year anniversary of 9/11, I am reminded of what can shift because of a global tragedy. Ironically, unintended positives arose from the burning ashes of southern Manhattan. Our national nightmare united many among the world and helped unify a divided nation in an unprecedented outpouring of compassion and support.
Nike is no stranger to green innovation. From creating the Nike Trash Talk, the first performance basketball shoe made from manufacturing waste to working with GreenXchange, a platform for the sharing of patents. Stimulating intellectual capital and property, to spurring innovation and sustainability, Nike seems to be experiencing many shapes and forms of green innovation. Now [...]
Did you know that your running shoes contains hazardous chemicals, some that get released every time you go out for a run? No matter how fancy the shoe, it probably contains three components that don’t biodegrade. The decorative upper of the shoe consists of nylon, plastic or synthetic leather. The sole is more often than not, [...]
Last Wednesday was a red letter day for Nike. First, the company accepted the Greenpeace Detox challenge, beating Adidas in a race Greenpeace instigated between the two on who would be the first to commit to “a toxic free future.” That evening, FC Barcelona, sponsored by Nike, beat Real Madrid, sponsored by Adidas 3:2 in [...]
About a month ago, Puma, one of the world’s leading clothing brands, was asked by Reuters if the company would end its business relationship with Yonguor Textile of China. This question was raised after Greenpeace published a report profiling the problem of toxic water pollution resulting from the release of hazardous chemicals by textile factories [...]
This past week I had the privilege of attending the American Society for Quality (ASQ) inaugural Pathways to Corporate Social Responsibility Conference in San Francisco, where the quality side of business broke bread with corporate social responsibility (CSR) gurus to expound upon their synergies and determine how to move forward in unison.
Have you ever wondered what your toaster would say to you if it could talk? According to Peter Hartwell, an HP technologist, it will soon talk and it will say “if you clean me, I will be 20% more efficient.” Your refrigerator will also tell you what’s in it, what’s spoiling and maybe what you [...]
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. by Alexander R. Scott The high price of advertising has always driven me crazy. As a business owner [...]
International Women’s Day was first celebrated in Europe in 1911. In the years since, it has become a global day to celebrate the achievements of all women – past, present, and future. In some countries it’s a national holiday. Recently, there has been an explosion of nonprofit and corporate-sponsored efforts to empower women and girls around the world [...]
The Sustainable Apparel Coalition (SAC), which includes Nike, Gap Inc, H&M, Levi Strauss, Marks & Spencer, and Patagonia, will work to lead the apparel industry towards developing improved sustainability strategies and tools to measure and evaluate sustainability performance.
By Trey Trenchard The term “differentiated green” refers to companies who pursue green strategies to go beyond clearing regulatory and negative PR hurdles. It refers to companies who create green strategies for reasons such as cost savings and creating a larger and more loyal customer base. The most notable country to not sign the Kyoto [...]
By the Sequoia Lab Team If you could reduce your product packaging costs by 38% while offering a more sustainable solution to your customers, would you think twice? Many companies are taking bold steps to incorporate sustainability into their core business strategy, reaping not only brand and customer benefits, but bottom line benefits as well. [...]
Do we need to objectify women to sell green products? According to John B., founder and owner of Renewable Girls (RG), and the creator of the calendar that features Megan and her bananas, the answer is “yes.” There is even a name for it: ecosexism. Let’s be clear- women are not universally exploited in green culture [...]
There has been a lot of discussion about the difference between philanthropy and corporate social responsibility. The line between the two can be fuzzy at times. The Harvard Business Review lauds Goldman Sachs, Nike and Intel for showing exceptional results due to their philanthropic efforts, but their approaches look very much like strategic business initiatives. [...]
By Jigar Shah, CEO Carbon War Room Every year there are globally 50 billion tons of manmade CO2 emitted into our atmosphere. By 2020 — that number is expected to reach 60 billion tons. As COP 15 showed us last year and COP 16 is currently demonstrating, governments around the world are simply not moving [...]
Climate Counts released its 3rd annual climate scorecard today, demonstrating that, you guessed it, Climate Counts for big companies. Across the board, the companies reviewed by Climate Counts showed a 14% improvement in “climate action” and five forerunners improved their climate performance by over 20%. Climate Counts rates the climate actions of almost 150 companies [...]
During the Economist’s Corporate Citizenship Conference earlier this week, I heard nearly three dozen global leaders discuss the challenges, successes and failures of corporate citizenship. From their comments, I gleaned a collection of best practices for developing corporate citizenship programs that generate tangible results. Here’s what these leaders recommend. Collaborate with competitors. It’s not easy [...]
Late last month, Nike released its fiscal 2007 to 2009 Corporate Responsibility (CR) report, in which it laid out its plans to move away from purchasing carbon offsets as a means of lowering the carbon footprint left by its business travel activities, reports Green Inc. Instead, the shoe maker is investing in technology that will [...]
Best Practices in Corporate Volunteering
Communicating Corporate Responsibility with AHA
The Future of Fair Trade with Fair Trade USA
Bard College MBA in Sustainability
Sustainability Ratings and Key CSR Topics
How to Invest for Income and Impact
Energy Options: Pros and Cons from Solar to Nuclear
[coming soon] The Green Beer Series 2012
San Diego: June 4-7
Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Webinar: June 5
Running an Effective Corporate Volunteer Program with AngelPoints: Key clients discuss how they put the AngelPoints Volunteering solution to work for them. Attend this webinar to learn best practices, tips & tricks - and how to get an effective volunteer program off the ground at your organization.
Seattle: June 11-12GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Portland & Seattle: June 13 & 14
Sustainable Industries Economic Forum:
NYC: June 27-28Responsible Business Summit USA: Discover how to fully embed and integrate CSR in your organization. Learn how to collaborate with key stakeholders and establish competitive edge using proven CSR strategies. Hear best practices from GAP Inc, Timberland, Lockheed Martin, Life Technologies, Campbell Soup and many more.
Minneapolis: July 19-20GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
Boston: Sep 13-14GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
TriplePundit.com is published under a creative commons license. You are free to republish only headlines and excerpts of 3p articles except where explicitly permitted by agreement with 3p. Please Contact Us for details.
Recent Comments