nissan

Mileage Cheating Scandal to Cost Mitsubishi $600 Million

Mitsubishi estimates that the total cost of refunds to car owners in Japan who were affected by the automaker’s mileage scandal will soar…

Nissan Mocks Tesla in Attempt to Boost Sales

Nissan raised a few eyebrows with a new advertising campaign that pokes fun at Tesla Motors -- and the fact that it has…

Will 2015 Be the Year of the Plug-in Hybrid?

According to the website EVObsession, there will be at least 15 new electric vehicle models hitting marketplace this year.

EVs and the Emerging Solar-Powered Energy Ecosystem

Elon Musk has crafted a triple bottom line business template based on EVs, charging stations and solar energy. It's not the only one…

Nissan All-Electric Delivery Van Coming in 2014

Nissan will launch the e-NV200 all-electric compact delivery van in 2014, which should get a boost from the growing U.S. EV charging network…

Nissan to Push LEAF to Mass Market

Nissan's marketing to date for the LEAF has largely blundered its way along with polar bear ads and new age billboards aimed purely…

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers…

Ford to Launch New Electric and Hybrid Vehicles

Ford is introducing a new range of electric, hybrid and plug-in hybrid passenger vehicles for 2012, which the company says will mean a…

Test Drive: Mitsubishi’s New MiEV, the Most Affordable EV?

Over the past year, the success of mass market electric cars has been judged on just two products; the  Nissan LEAF and Chevrolet…

Nissan Enviromental Plan Sets High Goals

Nissan Motor Co., Ltd. announced its six-year environmental plan, Nissan Green Program 2016 (NGP 2016) on October 24, a plan which sets high…

Enterprise Holdings Rolls Out Largest Electric Vehicle Rental Fleet

Last week, the National Summit on Energy Security took place in Washington DC. Government, military and business leaders gathered to address America’s reliance…

Supply (Not Demand) Explains Sales Differences Between LEAF and Volt

Sales figures for the Nissan LEAF and the Chevrolet Volt are being closely watched. Since both cars represent a new breed of vehicle,…

New Nissan Ads Shift the Way Car Buyers Evaluate Options

By Jacquelyn Ottman Many new green brands have been introduced over the years with what I’ve called “green marketing myopic” pitches (think GE’s…

The Electric [Car] Strikes Back!

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Slow Sales of EVs Create Doubt about Size of Market

Two new cars, the Nissan LEAF and the Chevrolet Volt – a battery electric and plug-in hybrid electric vehicle respectively – may together,…