OgilvyEarth

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Why Sustainability Needs a Makeover

Even though the sustainability movement has come a long way, it’s clear that it could benefit from some rebranding. At Sustainable Brands ’11,…
Saba Electric Car

Interview: Kate Swann, COO Of Frog Design On The Consumer Life Cycle

OgilvyEarth’s recent study entitled “Mainstream Green: Moving sustainability from niche to normal” found that “82% of Americans have good green intentions but only…

Few Stars, Many Laggards Among Communications Firms

As companies increasingly devote resources toward becoming more sustainable, it falls on their internal marketing teams and/or external communications firms to communicate these…