one for one

One for One is a business model wherein for each product a consumer buys, a second identical product is donated to a charitable cause.

The concept is simple: Buy a pair of shoes, and a second pair is donated to needy child somewhere in the world – in other words “one for one.” The popularity of the ‘one for one’ concept has exploded – let by companies like TOMS shoes and Warby Parker Eyewear.

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