one for one

One for One is a business model wherein for each product a consumer buys, a second identical product is donated to a charitable cause.

The concept is simple: Buy a pair of shoes, and a second pair is donated to needy child somewhere in the world – in other words “one for one.” The popularity of the ‘one for one’ concept has exploded – let by companies like TOMS shoes and Warby Parker Eyewear.

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Sustainable Aid: The Long-Term Solution to Poverty

Poverty has decreased very slightly over the past 30 years. In order for this issue to be solved, a new method of action…
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3p Weekend: One-for-One Brands That Help You Vote With Your Dollar

The next time you need to swap your toothbrush, buy a new pair of shoes or are craving a night out on the…
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How Starting a Charity Changed My Business (and My Life)

For me and my brother, helping families in need has been a lifelong endeavor. Adding a charitable arm to our business has created…
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How Toms Shoes and Warby Parker Give Differently

Companies typically execute one of two corporate social responsibility strategies: vertical or horizontal. Find out how Toms Shoes and Warby Parker use these…
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Bombas Socks’ One-for-One Model Encourages Us To ‘Bee Better’

New York-based startup Bombas Socks is poised to revolutionize the sock industry while spreading its message of pushing yourself to “Bee Better.” Startups…
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Warby Parker’s New Eyeglasses Support Pencils of Promise

Today, Warby Parker released a new fashion line of eyeglasses that boosts the work of Pencils of Promise, an NGO that builds schools…

One for One Makes Consumers Feel Like Philanthropists

In 2006, Blake Mycoskie started as a shoe company. He also started a movement. Well, at the very least, he trademarked a movement:…
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Will TOMS Succeed in Extending Its “One for One” Model to Eyewear Products?

In 2006 Blake Mycoskie founded TOMS Shoes, selling shoes under the Buy One, Give One model – for every pair of shoes you…
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SXSW: Blake Mycoskie on the Power of “One For One”

TOMS Shoes founder Blake Mykoskie offered up the final keynote at SXSW today. Mycoskie founded the company after an inspirational trip to Argentina…