Patagonia: CSR & Sustainability News

Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on high-end outdoor clothing. It was founded by Yvon Chouinard in 1972.

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Patagonia “Anti” Black Friday Campaign Urges Customers to Repair Worn Clothing

Clothing retailer Patagonia released a short film called Worn Wear to promote re-purposing worn clothing.
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Forget Sustainable Consumption. Focus on Sustainable Citizenship

While the sustainable business world keeps focusing on ways to increase sustainable consumption as a path to a more sustainable future, when we…
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Patagonia and New Belgium Brewing Release Organic Beer

To toast its 40th anniversary, Patagonia is teaming up with craft brewer New Belgium Brewing to create a limited-edition organic lager - appropriately…
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Black Friday: News Articles about Early Openings Miss the Point

This year a number of retailers are opening their stores on Thanksgiving even earlier than they did last year. At the same time,…
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Kudos: Patagonia Starts the Switch to Ethical Goose Down

After several years of effort, Patagonia says it has accomplished something that few clothing companies have managed: it has begun sourcing the goose…
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Patagonia Launches Resale Outlets for Pre-Loved Items

Patagonia is no stranger to the concept of corporate social responsibility, and last month's announcement of its new "Worn Wear" resale concept fits…
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Patagonia Goes Fair Trade

The outdoor apparel company makes a bold new commitment to worker protections.
Patagonia has launched $20 Million & Change to invest in environmentally friendly startups.

Patagonia Creates $20M Fund to Invest in Eco-Friendly Startups

Patagonia has launched a fund called $20 Million & Change" to invest in environmentally responsible startup companies.
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Lessons Learned From Hyundai’s Failed Suicide Ad

Hyundai's latest ad about a man who tried to commit suicide by inhaling gas fumes in his garage but failed because the Hyundai…
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Just Green It! Making Sustainability Cool

For generations, our most successful advertisers have forgone educating people on the complexities of their offerings in favor of appealing to the emotion…
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How to Make Money by Helping Consumers Reduce Watts, Drops and Other Waste

There is a lot of opportunity for future-looking businesses to profit by helping consumers save money, time, space, and better their lives by…
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How Patagonia, Levi Strauss Connect with Consumers Through Sustainability

One thread running through each company's sustainability journey is customer engagement - from idea generation to initiative roll-out to product end-of-life. Both Levi…
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Ann Taylor Loft Joins the Sustainable Apparel Coalition

ANN INC., the parent company of the leading women's specialty retail fashion brands Ann Taylor and LOFT has joined the Sustainable Apparel Coalition…
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Could Forever 21 Do Clothing Take-Backs?

Imagine a world where Forever 21 and other purveyors of fast fashion took recourse to keep your old clothes and shoes in circulation…
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The First Rule Of Futureproof Brands

Know yourself, know your target. Sounds like a simple enough rule for building a strong brand. But you'd be surprised how many brands…