Patagonia: CSR & Sustainability News

Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on high-end outdoor clothing. It was founded by Yvon Chouinard in 1972.

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Patagonia Goes Fair Trade

The outdoor apparel company makes a bold new commitment to worker protections.
Patagonia has launched $20 Million & Change to invest in environmentally friendly startups.

Patagonia Creates $20M Fund to Invest in Eco-Friendly Startups

Patagonia has launched a fund called $20 Million & Change" to invest in environmentally responsible startup companies.
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Lessons Learned From Hyundai’s Failed Suicide Ad

Hyundai's latest ad about a man who tried to commit suicide by inhaling gas fumes in his garage but failed because the Hyundai…
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Just Green It! Making Sustainability Cool

For generations, our most successful advertisers have forgone educating people on the complexities of their offerings in favor of appealing to the emotion…
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How to Make Money by Helping Consumers Reduce Watts, Drops and Other Waste

There is a lot of opportunity for future-looking businesses to profit by helping consumers save money, time, space, and better their lives by…
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How Patagonia, Levi Strauss Connect with Consumers Through Sustainability

One thread running through each company's sustainability journey is customer engagement - from idea generation to initiative roll-out to product end-of-life. Both Levi…
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Ann Taylor Loft Joins the Sustainable Apparel Coalition

ANN INC., the parent company of the leading women's specialty retail fashion brands Ann Taylor and LOFT has joined the Sustainable Apparel Coalition…
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Could Forever 21 Do Clothing Take-Backs?

Imagine a world where Forever 21 and other purveyors of fast fashion took recourse to keep your old clothes and shoes in circulation…
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The First Rule Of Futureproof Brands

Know yourself, know your target. Sounds like a simple enough rule for building a strong brand. But you'd be surprised how many brands…
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Burton Snowboards Teams Up with Mountain Dew on Sustainable Fabric

Burton Snowboards and Mountain Dew announced the new 2013 Green Mountain Project outerwear collection which utilizes sustainable fabric made from recycled plastic bottles.…
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The Black Friday Guide for the Responsible Company

What is a responsible company supposed to do on Black Friday? This day is actually a great opportunity for companies to show how…
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PUMA Encourages Shoe Lovers to Write Obituaries to Their Old Shoes

PUMA has just started a “Bring Me Back” program, where it enables people to post their obituaries, together with a picture of the…
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Back to Basics: What is CSR Reporting?

The concept of CSR reporting is almost as flexible as the concept of CSR itself. Just like every company can define to itself…
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10 Outstanding CSR Reports

In an earlier post, Christian Hicks, Creative Director of Corporate Responsibility at AHA! listed seven signs he uses to determine if a company…
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Patagonia Maps Out Its Supply Chain For Even More Transparency

Patagonia has released its Footprint Chronicles, one tool to help customers and stakeholders learn more about the the company’s global operations and suppliers.