Patagonia: CSR & Sustainability News

Patagonia, Inc. is a Ventura, California-based clothing company, focusing mainly on high-end outdoor clothing. It was founded by Yvon Chouinard in 1972.

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Patagonia Saving Salmon By Drying and Eating Them

Patagonia has rolled out a new snack that could help save the Pacific coast’s salmon population. Salmon jerky could help save endangered salmon…
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4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm Trendwatching.com is covering a new trend called "Flawsome" which shows why businesses who truly embrace their flaws will…
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Third Party Standards for Benefit Corporations

As companies consider the steps in incorporating or re-incorporating as a benefit corporation, one unique aspect of the process continues to cause confusion.…
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Get Ready for Forest Footprint Disclosure

If you were wondering what would be the next stop in the journey of businesses to identify their impacts and dependencies on ecosystem…
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7 Trends That Will Shape Sustainable Consumption in 2012

The first month of 2012 is almost over, but it’s still difficult to envision how this year will look like, especially when it…
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Considering Being a Benefit Corporation? A New Site Clears the Path

Over the past year, the reputation of corporations has been dragged through the mud, with the global Occupy movement casting a skeptical, antagonistic…
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Patagonia Founder First in Line to Register as Benefit Corporation

Since the dawn of corporate social responsibility, Patagonia has been it’s pioneer and poster child. The company was founded on the principle that…

Top 10 Cause Marketing and Corporate Responsibility Trends of 2011

At Cone Communications, we spend the entire year tracking cause marketing and corporate responsibility (CR), and between shark fin soap and $3,500 sneakers…
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Current Do-Good Business Climate Breathes New Life into Corporate Philanthropy

We have teamed up with Abbott to produce an article series on the future of corporate philanthropy. Please read the rest of the series…
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Patagonia’s Black Friday Message: Don’t Buy This Jacket

Last Friday, retailers tried to convince you to shop as much as you can, opening their stores as early as Thursday at midnight…
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Risky Business: Corporate Sponsorship of Extreme Athletes

Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can…
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Opportunity Green Roundup: Perspectives from Heavy Hitters in CSR

This year, Opportunity Green showcased some of the most innovative companies working in the corporate social responsibility space. Leaders from IBM, Starbucks, KPMG,…
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Patagonia Asks Its Customers to ‘Buy Less’ and Boosts Customer Base

Asking your customers to buy less of your product is never a good sales strategy but that is exactly what Patagonia is doing.…
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Patagonia Partners with eBay to Reduce Consumption

Patagonia and eBay have teamed up to create a new marketplace for sellers and customers to buy and sell their unwanted Patagonia clothing…
Gap, Inc, is one Sustainable Apparel Coalition partner

Clothing Industry Giants Launch Sustainable Apparel Coalition

The Sustainable Apparel Coalition (SAC), which includes Nike, Gap Inc, H&M, Levi Strauss, Marks & Spencer, and Patagonia, will work to lead the…