philanthropy

Geoff Livingston: the Social Muscle Behind the Philanthropy

If you’ve spent any time on the social web, you’ve probably come across Geoff Livingston, marketing strategist, communicator and PR pro with a…

Jennifer Rice: Proving Values-Based Business Is the Most Fruitful

In my cause marketing series, I rant communicate often about the critical need for businesses to ensure their philanthropic efforts are strategically aligned…

Scott Henderson: Keeping Cause Marketers Honest

I first connected with Scott Henderson on Twitter, where we became instant friends, united in championing cause marketing and trading insights around sustainable…

John Brennan: Mapping Social Change Around the World

In addition to promoting the concept of for-profit philanthropy, this series is designed to spotlight the amazing individuals who are creating new vehicles…

Be A Good Human: A New Nonprofit with Built-in Funding

One of the primary benefits of a philanthropic business model is the ability to provide ongoing funds for nonprofit organizations. Fundraising is one…

Socolite: Where Social Consciousness is Always in Style

One of the primary goals of the Philanthropy in Five series is to feature companies who are committed to giving back, and serve…

Karmic Leads: Employing Consciousness

Philanthropy comes in many forms. It can manifest as corporate giving or cause-related transcations or volunteer programs. It can be donations of time,…

Plant It Water: Growing Trees – and Consciousness

Values-based companies are becoming more prevalent in our increasingly conscious marketplace, where the foundation is deeply rooted in a mission of giving back.…

JustGive.org: Corporate Digital Responsibility

What fuels a successful philanthropic program is not merely the alignment of a cause to core company values, but partnerships with organizations who…

BetterHumanRace.com: Surf the Web, Change the World

In my recent cause marketing interview with Social Actions, I highlighted the importance of making doing good as easy as possible for consumers.…

Peter’s Path: Making Philanthropy Fashionable

Most companies who engage in for-profit philanthropy add that element in later as a reaction to consumer demand or to remain viable in…

Brokers for Charity: Where Causes Find a Home

Many of the questions that come up in any philanthropically-motivated campaign center around what percentage of sales actually go toward the selected charity,…

See3 Communications: Storytellers for Change

What motivates someone to champion a cause or support a charity? Usually it’s a direct experience, a personal connection, or a powerful story…

10% Solution™: Certified Social Responsibility

In a time where greenwashing and causewashing are being increasingly used as PR tools to give the perception of social responsibility, it’s often…

Catapult Design: Engineering Humanity

The concept of for-profit philanthropy does not center solely around revenue-generating entities. Part of the schema is a transformational approach to business whereby…