Presidio Marketing Blog 2011

Presidio Graduate School’s Marketing course for Spring, 2011 is authoring a series of articles on “sustainable marketing”. Precisely what that term means is defined by each student. The articles on this “mico-blog” reflect reactions and thoughts on news items, advertising, and other marketing issues as they pertain to the concept of sustainability.

San Francisco: Issue an Impact-Rated Muni Bond in Energy Efficiency

In light of San Francisco's Board of Supervisors resolution to divest from fossil fuels, students of Presidio Graduate School call for its issuance…
bird-oil

BP Oil Spill: How to Make an Environmental Disaster Disappear

Think of an unspoken race with family, friends, and colleagues to be the “first to know” about everything. Subscribe to TweetDeck and a…
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Denver Water Provides Social Marketing with a Splash of Fun

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
human-sustainability

Nonprofit Human Sustainability: A Competitive Advantage?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Mountain Riders Alliance Brings Sustainability to the Slopes

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-employees

Should Employees Play for Sustainability?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
hippy

This is NOT your Parents’ Environmental Movement

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
Tesla_Logo

Tesla Motors Defends its Range

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Why Lebron James’ Latest Cause Marketing Campaign is a Bust

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
image per ecovative website: http://www.ecovativedesign.com/ecocradle/

Can Packaging Boost Sales as Companies Strive for Sustainability?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
PepsiDreamMachine

Pepsi’s Dream Machine: Marketing Gimmick or Environmental Stewardship?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
revenge-electic-car

The Electric [Car] Strikes Back!

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
Odwalla Haiti Hope

Disaster du Jour: Odwalla’s Haiti Hope Campaign

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Get Creative With Your Green Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
gmo

GMOs and Non-GMOs – To Label or Not to Label?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…