Presidio Graduate School’s Marketing course for Spring, 2011 is authoring a series of articles on “sustainable marketing”. Precisely what that term means is defined by each student. The articles on this “mico-blog” reflect reactions and thoughts on news items, advertising, and other marketing issues as they pertain to the concept of sustainability.
Think of an unspoken race with family, friends, and colleagues to be the “first to know” about everything. Subscribe to TweetDeck and a feed reader and watch our complicated world unfold 140 characters at a time. When you see your acquaintances, impress them with your awareness of what’s trending—an uprising in the middle east, the rediscovered prowess of honey badgers, or green bean casserole. Substantive or not, just stay on top of the trends. Wait, what was that about an environmental disaster?
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Ian Bevan Local government rarely gets the chance to run social marketing campaigns which employ tongue and cheek humor, edgy imagery, and guerilla marketing tactics to change unsustainable behavior. For the [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Val Miranda Attention all values-based workers! There is a nonprofit down the street that pays like Google and lets you work from home. It offers flexible hours, a great work environment, [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Katie Schou The newly formed Mountain Riders Alliance is a grassroots movement committed to changing the way the ski industry conducts business. Shifting the focus of resort development from profit oriented [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Eric Raymond People play games for three billion hours a week. Do you know what they are doing for the other few billion hours? Working. These two activities, it turns out, [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Rachel Newman There will be no granola, no Birkenstocks, and no sitting in trees! Today the face of the environmental movement presents a vibrant array of colors, classes, and backgrounds. It [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Federico De Silva Leon The electric vehicle (EV) is here to stay despite the many challenges it has faced, from the technology being ahead of the infrastructure to support it, to [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Zachary Worthington “The number one thing I want to accomplish with the show is for it to continue to inspire kids.” -LeBron James HP, Intel, and NBA mega-star LeBron James recently [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Lara Perlof On April 5, Oliver Campbell, Dell Computers Procurement Director, wrote in his blog that Dell is beginning to implement the usage of mushroom based packaging. The new packaging was [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Eric Irvine When I was a kid, my brother and I used to collect cans and save them until we thought we’d have enough money to cash in big time. And [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Christian Reyes This spring, at the 2011 Tribeca Film Festival, filmmaker Chris Paine returns with the debut of the sequel to his 2006 documentary “Who Killed the Electric Car?”. The original [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Marasie Schumacher Just over a year has passed since the 2010 Haiti earthquake, and we rarely hear about it anymore in the news. Instead we are bombarded with the latest images [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Julia Lauren Vasic “Green”, “eco” and “sustainable” are but a few of the choice phrases companies have begun to use over the past few years to market themselves to a burgeoning [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Tiina Seppäläinen Consumers like you and me are becoming increasingly concerned about the growth of GMOs (genetically modified organisms) in our food system. In a recent poll conducted by MSNBC, 96% [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kyle Gillis In late 2012, the U.S. Green Building Council (USGBC) will unveil its new certified wood policies for its Leadership in Energy and Environmental Design (LEED) MRc7 credit rating system. [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Hans Eberle IBM is building a Smarter Planet, GE is solving the world’s energy problems with Ecomagination, and Dow combines science with the Human Element. Is it no longer business as [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Gomathi Sadhasivan There is a rapidly spreading virus called B1G1 (no relation to the H1N1) and far from being alarmed by its spread, people are willingly getting infected in droves. I [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Paul Carp Last week’s budget compromise between House and Senate leaders in Washington, DC averted a government shut down—at least for the time being. This means that passports will be issued, [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Ariel Raymon Once again, 41 year old Dov Charney, CEO of the LA based t-shirt selling empire, American Apparel, a company whose brand is built on providing fashionable clothing manufactured in [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kathrin Jansen In November 2010, the British/Dutch company Unilever launched its Sustainable Living Plan (SLP) with much media attention and four simultaneous live debates in London, Rotterdam, New Delhi and New [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Megan Redford Aiming to capitalize on awareness of 2011’s World Water Week (held March 20 to 26), a new campaign for UNICEF’s Tap Project puts a humorous spin on celebrity bottled [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Kim Morris As we emerge from a difficult economic period, management teams are focused on penny-pinching and everyone is cutting corners. As a result, most companies strive to do as little [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Claire Williams Stress, anxiety, overwork, bad pay, multitasking, constant busyness, a culture of doing, economic instability… these are just some of the major afflictions affecting many American workers today. The economic [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Josephine Penaga Inhabitat has recently launched a “Stop the Paper Towels” campaign through a design contest, teaming up with PeopleTowels. The purpose of the campaign is to encourage consumers to cut [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Briana Krompier “A simple question to ask is, ‘How has the world of a child changed in the last 150 years?’ And the answer is, ‘It’s hard to imagine any way [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Lindsay Saxby Think quick: What brand comes to mind when you think of batteries? Is it Energizer, the brand that keeps going and going? How about fuel efficient cars? Did the [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. by Karen Schlesinger Businesses of all stripes are starting to use Facebook and other social media outlets to promote themselves and connect with consumers. According to an article by Mariann Hardey in [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Jennifer Elks For many foodies, there’s something very appealing about homegrown produce, being able to pull your delicious rewards from the ground after patiently tending them for weeks or months. And [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Rachel Roberts Do you ever worry whether or not the plastic recyclables that you have saved for two weeks and put out for collection will really be recycled? Well there is a [...]
This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Bryan J. Mascioli You’ve heard about the patches of plastic pollution littering our oceans. Perhaps you’ve even considered an eco-trip to go see them for your next vacation! Joking aside, plastic [...]
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