Presidio Marketing Blog 2011

Presidio Graduate School’s Marketing course for Spring, 2011 is authoring a series of articles on “sustainable marketing”. Precisely what that term means is defined by each student. The articles on this “mico-blog” reflect reactions and thoughts on news items, advertising, and other marketing issues as they pertain to the concept of sustainability.

combine

Is Monsanto Being Mowed Down by its Own Combine?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
Boeing 737 Taxiis

Does One Green Plane Make an Airline Sustainable?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-green-coke

Green Marketing: Going Beyond the Product to Target Behavior Change

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
light-bulb

Cleantech VC’s ask: Who will be the SunRun of Home Energy Efficiency?

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
feat-why

The Power of “Why” in Marketing

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
plastic-bags

Plastic Bags or Reusables? Depends Where You Draw the Line

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
duck oil

Dawn’s Attempt to Market Sustainability Ruffles Feathers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…

Walmart Leaps into Regulation Hole on PBDE

Several weeks ago, Wal-Mart banned a flame retardant commonly found in toys, curtains, furniture, electronics, and other household goods. Although the flame retardant…
kale-chips

The Marketing Genius of Kale Chips

I try to eat well - I really do.   I think about trying to eat food that’s good for me, sustainably produced and…