Sustainable Marketing Blog Fall 2011: Presidio Graduate School

Sustainable Marketing Blog Fall 2011: Presidio Graduate School

Founded in 2003, Presidio Graduate School in San Francisco, CA, is dedicated to developing business and civic leaders with the competencies and courage to create a sustainable future. Presidio Graduate School was among the first and remains one of the only schools in the country offering MBA, MPA, and Executive Certificate programs in Sustainable Management and Sustainable Leadership. An affiliate of Alliant International University, Presidio Graduate School is accredited by the Western Association of Schools and Colleges (WASC).

TriplePundit has partnered with Presidio's Managerial Marketing course to bring 3p readers an in-depth look at "Sustainability in Marketing". The articles on this page are authored by MBA students enrolled in the Fall 2011 semester. Please don't hesitate to leave comments, or contact Presidio Graduate School directly if you have questions.


Mobile Marketing for the New Year

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While QR codes have been in Asian markets for years, they have only recently begun to break into the mainstream U.K. and US markets. For those unfamiliar, QR codes are two-dimensional barcodes originally developed in 1994 by Toyota to track vehicle parts during the manufacturing process.

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Strengthening Protest Movements With Logo Militarization

In the end, if you want to get people fired up about something, evoking the idea of struggle and opposition will most likely help your organization retain its focus and keep the attention of those in media and the general public.

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Bringing Bug Eating Into the Mainstream

For those that need convincing there are a number of arguments in favor of the insect. Logic alone will not turn the tide of American public opinion. Entrepreneurs looking to build economies of scale face an uphill battle of stakeholder engagement. Nevertheless, it’s hard to shake the feeling that the lunchtime crowd at the Don Bugito taco cart represent the leading edge of a tidal wave of latent demand.

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Campus Energy Wars: Effective Marketing Campaigns to Change Behavior

Building occupant behavior is the holy grail of energy efficiency. Environmental psychologist Doug McKenzie-Mohr describes strategies for crafting behavior change marketing campaigns. Several college campuses have successfully implemented similar campaigns to induce their students to more efficient behavior.

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Who is the FDA Protecting Regarding GMO Labeling?

The Food and Drug administration’s role is to protect our nation’s food supply, and shouldn’t impede food marketers from labeling their products as GMO free. Of course, there are pros and cons to bioengineered foods, beyond taste and nutrition. On one hand, they may help feed undernourished populations

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The Battle Against the “Dummying” Of the Internet

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Greg Kandankulam Search Engines and Social Media are integral parts of my life and probably yours, especially if you are reading […]

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Clean Technology Could Create Carbon Negative Advertising

An opportunity exists today, with currently available technology to transform an advertising billboard as we know it, into an environmentally beneficial device that could roughly offset the greenhouse gas emissions of two passenger vehicles for one year, every year that it is used.

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The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a […]

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Does Dodging Canvassers Put You on Santa’s Naughty List?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Nellie Stadtherr I did it yesterday, I did it today… I’ve done it a thousand times. Living in a city saturated […]

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Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.

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Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare […]

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Environmental Stewardship on the NASCAR Circuit….Confusing?

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In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green? It seems like an oxymoron as he suggests. The industry exists due to a grand desire to watch fast vehicles going in circles consuming a gallon of fuel every four to five miles.

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How to reach a “New Economy” through Local Living Enterprises

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Kartika Chendorain Tulusan The Battle of Seattle was a sign of a change and the rise of civil society. It lead […]

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Solar-Powered Advertising?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Emily Alt The marketers of today are focusing much of their time and effort on new-age marketing, especially social media. These […]

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Recycled Plastic-Based Concrete: Would You Drive on It?

One surprising alternative to the world’s cement addiction has reportedly been found amongst the globe’s landfills and recycling centers. Could hard-plastics (soda bottles and laundry soap containers) really be a cost-effective and environmentally considerate place to find the next raw material for the world’s most structurally demanding projects?

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Responsible Pet Owners Recycle: Make a New Years Resolution!

Once again the year is coming to a close. Various holiday traditions and media messaging urge us to reflect and consider what we will resolve to do better next time around. Having learned from years past, and borrowing from the mass experience of the U.S. (and possibly the world) population, I say with confidence that the list must be short and the actions simple.

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The Evolutionary Explanation for Prius Envy

Managing our image is a big part of our lives as human beings. From our virtual personas on Facebook and Twitter to our physical appearance, we are essentially obsessed with what others think about us. But rest assured; this isn’t necessarily a bad thing.

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The “TOMS Shoes” of Backpacks

Inspired by TOMS Shoes’ One for One Movement, Ark Collective has the Get to Give Model, where instead of shoes, it gives away a backpack for each one that it sells. I had the chance to interview Ark Collective’s founder, Kevin Moshayedi, and asked him about his business and motivation behind his work.

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Vegetarian un-Delight: Soy’s Link to Breast Cancer

With greed and hubris, gigantic farming companies produce soy products utilizing pesticides and genetic modification to survive the pesticides. Soy-based products are estrogen like and can add to a condition of estrogen dominance, which can lead to breast cancer.

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Goat: The Other (Sustainable) Red Meat

This post examines the goat industry as well as the environmental and nutritional benefits of both goat meat and goat milk. Now you’re probably thinking, “Why goat? Do people actually eat goat?” Yes! While Americans are the largest consumers of beef in the world, the rest of the world is enjoying goat

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How Can Marketing Change Behavior for Good?

Marketing can make people eat McDonald’s hamburgers, wear shoulder pads, and buy that new laundry detergent even though the old one is fine. It basically compels masses of people to run along with the latest fad. If marketing is so successful in changing our lifestyles, why is it so difficult to use it to promote more sustainable behavior?

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Applying Biomimicry: What Organizations Can Learn From Insects

By By Mila Zinkova (Own work) [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (www.creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

How insects can help us solve complex social issues. The term Biomimicry, which is derived from the Greek “bios” meaning life, and “mimesis”, which means to imitate was originally coined by Ms Benyus. However, Biomimicry can additionally be applied to solve complex social issues by understanding insects.

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Nike’s Better World Campaign Requires Better Marketing

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Presidio Graduate School student Joey Christiano suggests that Nike could do a better job marketing its Better World campaign. “If anyone can make concern about environmental issues cool, Nike can. Take it to the next level, Nike. Just Do It.”

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Is Group Buying Sustainable?

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90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good deals offered by local merchants, restaurants, and businesses. But is this a sustainable business model?

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The Organic 1%: Sustainable Farming in a Broken System

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Local, sustainable food has become a regular part of our everyday culture as demonstrated through the growing popularity of school gardens, Community Supported Agriculture, local farmers’ markets, underground dining clubs, and organics in general. This enduring trend in sustainable food reignites a question posed on Triple Pundit two years ago: “Is Sustainable Farming Going Mainstream?” Unfortunately not at all as the sustainable food hype trumps the numbers.

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Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand

Steve Tributes

There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles over the news of Steve Jobs’ passing, emerging from the clouds of buzz stands Apple, alone. But pause for a moment to reflect on that mental image. What exactly does Apple-the-company look like now?

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Competing with the Big Dogs: Marketing Tips to Build Local Economies

Buy Local

I’m a big supporter of local economies because I believe doing so will help solve many of the social and economic ills troubling us today.

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Case Study: Marketing Sustainable Education

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the Presidio Graduate School (PGS), finds itself at a strategic crossroads. When the school was founded eight years ago, the driving need was to teach sustainability to business leaders. Convinced that benevolent companies could exist and prosper, industry leaders like Dick Gray joined together to form a superior school to spread the word. The school has been successful – so successful that Stanford, Berkeley, Dominican and other local schools are in the game now.

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Why the Business World Needs New Leaders

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As we enter a new era of transparency, awareness, and responsibility to our fellow residents on this planet, new ways of living, leading, and doing business are required to meet these new challenges. Our future generations require action now. Leadership is a key ingredient to this necessary evolution.

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Nike & Puma, Reframing the Sustainability Message for a Younger Market

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Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.

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