presidio-marketing-fall-2011

qr-code-london

Mobile Marketing for the New Year

While QR codes have been in Asian markets for years, they have only recently begun to break into the mainstream U.K. and US…

Strengthening Protest Movements With Logo Militarization

In the end, if you want to get people fired up about something, evoking the idea of struggle and opposition will most likely…

Bringing Bug Eating Into the Mainstream

For those that need convincing there are a number of arguments in favor of the insect. Logic alone will not turn the tide…

Campus Energy Wars: Effective Marketing Campaigns to Change Behavior

Building occupant behavior is the holy grail of energy efficiency. Environmental psychologist Doug McKenzie-Mohr describes strategies for crafting behavior change marketing campaigns. Several…

Who is the FDA Protecting Regarding GMO Labeling?

The Food and Drug administration's role is to protect our nation's food supply, and shouldn't impede food marketers from labeling their products as…

The Battle Against the “Dummying” Of the Internet

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Clean Technology Could Create Carbon Negative Advertising

An opportunity exists today, with currently available technology to transform an advertising billboard as we know it, into an environmentally beneficial device that…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Does Dodging Canvassers Put You on Santa’s Naughty List?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…
feat-nascar

Environmental Stewardship on the NASCAR Circuit….Confusing?

In Ken Belson’s New York Times article on NASCAR, the author highlights the green initiatives being taken within the industry. NASCAR, going green?…

How to reach a “New Economy” through Local Living Enterprises

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Solar-Powered Advertising?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Recycled Plastic-Based Concrete: Would You Drive on It?

One surprising alternative to the world’s cement addiction has reportedly been found amongst the globe’s landfills and recycling centers. Could hard-plastics (soda bottles…