presidio-marketing-fall-2011

Responsible Pet Owners Recycle: Make a New Years Resolution!

Once again the year is coming to a close. Various holiday traditions and media messaging urge us to reflect and consider what we…

The Evolutionary Explanation for Prius Envy

Managing our image is a big part of our lives as human beings. From our virtual personas on Facebook and Twitter to our…

The “TOMS Shoes” of Backpacks

Inspired by TOMS Shoes’ One for One Movement, Ark Collective has the Get to Give Model, where instead of shoes, it gives away…

Vegetarian un-Delight: Soy’s Link to Breast Cancer

With greed and hubris, gigantic farming companies produce soy products utilizing pesticides and genetic modification to survive the pesticides. Soy-based products are estrogen…

Goat: The Other (Sustainable) Red Meat

This post examines the goat industry as well as the environmental and nutritional benefits of both goat meat and goat milk. Now you’re…

How Can Marketing Change Behavior for Good?

Marketing can make people eat McDonald’s hamburgers, wear shoulder pads, and buy that new laundry detergent even though the old one is fine.…
By By Mila Zinkova (Own work) [GFDL (www.gnu.org/copyleft/fdl.html) or CC-BY-SA-3.0-2.5-2.0-1.0 (www.creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons

Applying Biomimicry: What Organizations Can Learn From Insects

How insects can help us solve complex social issues. The term Biomimicry, which is derived from the Greek “bios” meaning life, and “mimesis”,…
nike-trash-talk

Nike’s Better World Campaign Requires Better Marketing

Presidio Graduate School student Joey Christiano suggests that Nike could do a better job marketing its Better World campaign. "If anyone can make…
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Is Group Buying Sustainable?

90 percent off for a skydiving jump? 75 percent off for a candle-lit dinner for two? It’s easier than ever before for consumers to find good…
growing money

The Organic 1%: Sustainable Farming in a Broken System

Local, sustainable food has become a regular part of our everyday culture as demonstrated through the growing popularity of school gardens, Community Supported…
Steve Tributes

Faceless: What The Loss Of Steve Jobs Means For Apple’s Brand

There can never be a replacement for Mr. Jobs, but with him goes a key marketing advantage for Apple. As the dust settles…
Buy Local

Competing with the Big Dogs: Marketing Tips to Build Local Economies

I’m a big supporter of local economies because I believe doing so will help solve many of the social and economic ills troubling…
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Case Study: Marketing Sustainable Education

the Presidio Graduate School (PGS), finds itself at a strategic crossroads. When the school was founded eight years ago, the driving need was…
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Why the Business World Needs New Leaders

As we enter a new era of transparency, awareness, and responsibility to our fellow residents on this planet, new ways of living, leading,…
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Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…