Sustainable Marketing Blog Fall 2011: Presidio Graduate School

Sustainable Marketing Blog Fall 2011: Presidio Graduate School

Founded in 2003, Presidio Graduate School in San Francisco, CA, is dedicated to developing business and civic leaders with the competencies and courage to create a sustainable future. Presidio Graduate School was among the first and remains one of the only schools in the country offering MBA, MPA, and Executive Certificate programs in Sustainable Management and Sustainable Leadership. An affiliate of Alliant International University, Presidio Graduate School is accredited by the Western Association of Schools and Colleges (WASC).

TriplePundit has partnered with Presidio's Managerial Marketing course to bring 3p readers an in-depth look at "Sustainability in Marketing". The articles on this page are authored by MBA students enrolled in the Fall 2011 semester. Please don't hesitate to leave comments, or contact Presidio Graduate School directly if you have questions.

Why Second-Hand Shopping Isn’t Truly Guilt-Free


As a long term, lifetime thrift store shopper, I have always taken great satisfaction in my ability to build wardrobes without paying retail prices. With a little patience and the thrill of the hunt spurring me on, I have spent many hours rifling through second-hand clothing racks looking for that something special for just $3.99.

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Green Gift Monday Promotes Positive Change and Provides Free Marketing


Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around the holidays. It also presents a great marketing opportunity for the Conservancy and its partners.

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Billboards to Tote Bags

realan surf

Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.

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The Holidays are Here, and So is Cause Marketing

Coca-Cola is using a cause marketing approach in its newest holiday campaign, Arctic Home, which will support the World Wildlife Fund’s (WWF) polar bear conservation efforts.

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Risky Business: Corporate Sponsorship of Extreme Athletes

James Parle Mount Shasta Winter

Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can be completed by free solo climbers in a matter of hours. Pretty impressive, but what are the risks for corporate sponsors?

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Beijing’s EPA: The Air Quality is Just Fine

Tiananmen Square in Beijing, China

Based on US air pollution measurements in Beijing, Chinese officials appear to be incorrectly reporting air quality data.

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The Business Case Against Litter

A sanderling examines a cigarette butt

Litter in the forms of plastic packaging and cigarette butts are endangering the ocean’s wildlife and creating a trash vortex the size of Texas int eh North Pacific.

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Renewable Energy Land Leases: How to get a Slice of the Pie

20111016 PPA FIT Graphic

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons to leasing your property to a renewable energy developer and/or owner to earn revenue. It is important to understand how to navigate the complexities of benefits and risks when dealing with newly emerging renewable energy development land leases.

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Nissan LEAF and Chevy Volt Target Different Drivers


This piece explores the different target audiences that Nissan Leaf and Chevy Volt have tailored their messaging and marketing to.

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Communicating About Wireless Power Transfer


There are important breakthroughs in transportation technology that you might not know about.

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Why DARPA is Researching Storytelling


Why you should use storytelling to better reach an audience, effectively communicating complex ideas, and unify a message across divergent groups.

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From Skies to Soil: A Brief Review of Urban Farms

Warehouse Farm Company

Over the last few years, the concept of the urban vertical farm has captured the imagination of many.

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Mountain Riders Alliance: Skiers Founding a Movement through Social Media


How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz created found its ways to the pages of Powder Magazine, the industry standard for hard core skiers, with this article in the January 2009 issue by John C. Davies.

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Why I’m Staking My Future on Holey Ground: a Story About Pervious Concrete

home page w logo color adjusted

New dinner party fodder: talking points on Pervious Concrete!
The best thing for your parking lot or driveway.

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Social Media Tools for Nonprofits presents: How the top 50 nonprofits do social media.

With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization needs a nudge to start using social media, or just wants to take it to the next level.

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How to Leverage Occupy Wall Street to Further Your Own Social Justice Movement


Bill McKibben used OWS to garner interest in the Keystone XL pipeline. Does OWS overlap with your issues?

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Fishing For Progress in the Retail Seafood Sector


Ever since a marine biologist friend turned me on to the Monterey Bay Aquarium’s Seafood Watch program last year, I have often found my appetite for fish to be imbued with a combination of caution and guilt.

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Natural Gas Pleads: Can’t We All Just Get Along?

natural gas

The latest advertising campaign from the good folks in the natural gas industry is helpfully suggesting that we can have our cake and eat it too. ConocoPhillips is offering in new ads to provide both clean and affordable energy, if only we’d just cooperate.

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NBC’s Green Week is Here


Having just watched Morgan Spurlock’s “Pom Wonderful Presents: The Greatest Movie Ever Sold,” I’ve begun noticing product placement more. But it got me wondering

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Bank of America – Now with “Fee” Checking!


Bank of America is the first of a number of banks looking to unveil a monthly debit card fee upon its’ customers. This announcement has received a large amount of public backlash and media attention. At a point in time in which consumer debt is decreasing as people utilize debit cards for payment, the banks are looking to impose fee constraints on that behavior. Why? Aren’t smart financial decisions by our people a good thing?

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How are You Hearing About Occupy Wall Street?

Occupy Street

Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening throughout the country?  In the past year, the world came to understand the power of communication methods like Twitter and YouTube from people in Arab countries such as Tunisia.

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Recycling: a Crutch for Our Conscience?


Too many of us rely on recycling to relieve our environmental conscience. While important, recycling should only be considered one action in the myriad things we do to lessen our carbon footprint.

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A Sustainable Alternative to Shady Acres?

How do we keep the aging Baby Boomer population off the road and out of our granny units as they approach retirement age?

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Community Choice Aggregation: What’s Not to Like?

Community choice aggregation can help communities achieve energy independence but with the changing energy and policy landscape it might be a distracting and unnecessary step.

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The Plastic Bag Blind Spot

plastic bag

Those little bags you use to put your veggies and fruits in at the supermarket, or the bags that are wrapped around your favorite Thai takeaway dinner present a big problem for the environment

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Apple Skin Skies: The Fragile Reality of Global Warming Perception


Apple Skin Skies examines the idea that our atmosphere is thin relative to the size of the planet and the number of humans on its surface. A connection is drawn between the thickness of an apple skin relative to its diameter and how with this simple mental exercise it becomes more clear how human activity could bring about global warming.

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Reinventing Hawaii’s Visitor Industry – Locally

Visitor Acommodations Industry Composition

This post uses the four cardinal P’s of marketing – Product, Price, Place and Promotion, to encourage public officials and the resident population to pursue investment in (and thus ownership of) the accommodations sector of Hawaii’s visitor industry, and to convince visitors to support the effort by patronizing locally owned visitor accommodations establishments.

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Mindless: Marketing an Unsustainable Future

mindless consumerism

Along with population growth, excessive consumption is our society’s greatest threat, and the constant stream of manipulative messages permeating our consciousness is only making matters worse.

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Cause Marketing: What Came First, the Fan or the Page?


Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your online status without being inundated by organizations promoting their issue. Clearly there are many differences between a corporate giant like Pepsi and a non-profit, the causes they are advocating being one of them.

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Marketing Fashion Sustainably


Can the fast moving ever-changing fashion world of today become a model for sustainable business in the future? Marketing fashion as a sustainable movement requires astute positioning from an industry that annually grosses $5 billion in the United States alone promoting “fast fashion” that is cheap and disposable.

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