presidio-marketing-fall-2011

goodwill

Why Second-Hand Shopping Isn’t Truly Guilt-Free

As a long term, lifetime thrift store shopper, I have always taken great satisfaction in my ability to build wardrobes without paying retail…
feat-greengifts

Green Gift Monday Promotes Positive Change and Provides Free Marketing

Green Gift Monday, launched for the second year by The Nature Conservancy, encourages gift givers to consider environmentally and socially responsible choices around…
realan surf

Billboards to Tote Bags

Relan LLC is turning vinyl billboard waste into functional and fashionable accessories, giving the new meaning to repurposed materials.

The Holidays are Here, and So is Cause Marketing

Coca-Cola is using a cause marketing approach in its newest holiday campaign, Arctic Home, which will support the World Wildlife Fund’s (WWF) polar…
James Parle Mount Shasta Winter

Risky Business: Corporate Sponsorship of Extreme Athletes

Some of the most challenging big wall climbs in Yosemite that most often take two to three days for highly experienced climbers can…
Tiananmen Square in Beijing, China

Beijing’s EPA: The Air Quality is Just Fine

Based on US air pollution measurements in Beijing, Chinese officials appear to be incorrectly reporting air quality data.
A sanderling examines a cigarette butt

The Business Case Against Litter

Litter in the forms of plastic packaging and cigarette butts are endangering the ocean's wildlife and creating a trash vortex the size of…
20111016 PPA FIT Graphic

Renewable Energy Land Leases: How to get a Slice of the Pie

This post outlines key considerations for property owners to evaluate when leasing their land for renewable energy development. There are pros and cons…
leaf200

Nissan LEAF and Chevy Volt Target Different Drivers

This piece explores the different target audiences that Nissan Leaf and Chevy Volt have tailored their messaging and marketing to.
Clean-Air

Communicating About Wireless Power Transfer

There are important breakthroughs in transportation technology that you might not know about.
Millais_Boyhood_of_Raleigh

Why DARPA is Researching Storytelling

Why you should use storytelling to better reach an audience, effectively communicating complex ideas, and unify a message across divergent groups.
Warehouse Farm Company

From Skies to Soil: A Brief Review of Urban Farms

Over the last few years, the concept of the urban vertical farm has captured the imagination of many.
MRA_HQ_7.2010

Mountain Riders Alliance: Skiers Founding a Movement through Social Media

How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz…
home page w logo color adjusted

Why I’m Staking My Future on Holey Ground: a Story About Pervious Concrete

New dinner party fodder: talking points on Pervious Concrete! The best thing for your parking lot or driveway.
Craigconnects.org presents: How the top 50 nonprofits do social media.

Social Media Tools for Nonprofits

With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization…