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Green Packaging: A Revolutionary Way to Sell, or Just Another Fad?
The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Rahim Bhimani We have all become accustomed to the over used word “green”: green products, green cars, [...]
Nike’s Better World Campaign Requires Better Marketing
Presidio Graduate School student Joey Christiano suggests that Nike could do a better job marketing its Better World campaign. “If anyone can make concern about environmental issues cool, Nike can. Take it to the next level, Nike. Just Do It.”
Nike & Puma, Reframing the Sustainability Message for a Younger Market
Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.
Unilever & Gisele Take Top Honors at International Green Awards
The Sixth International Green Awards celebration took place at a glittering gala in London last week. The awards, which are accredited by the Royal Society of Arts, were established to recognize creativity in promoting international sustainability, focusing on media, communication, product design, people and innovation. Their goal is to “bring together and make more visible a [...]
Puma Updates Environmental Profit & Loss Statement
Releasing a profit and loss statement on the environmental and social impact of a company’s performance is a bold move. First of all, quantifying these parameters can be daunting. How can you quantify the social and environmental impact of the number of liters you use in your manufacturing process, for example? It’s not to say [...]
Puma Plans to Produce Compostable Clothing
Puma has been making some serious changes to its sustainability initiatives and has come out the front-runner in many areas. The company recently told Greenpeace that it would phase out all hazardous chemicals from its supply chain by 2020. Earlier this year, it was the first company to put a financial value on environmental impact. [...]
Yves Béhar’s 7 Principles of Holistic Product Design
At the 2011 Opportunity Green Conference, Yves Béhar, founder of fuseproject, presented his seven principles of holistic design. This post examines these principles as they relate to sustainable product design and solving the sustainability challenges of businesses.
PUMA’s Re-Suede Melds 70’s Retro With Modern Sustainability
PUMA’s Suede has been re-birthed with the company’s introduction last week of the “Re-Suede,” redesigned with mostly recycled materials.
Puma, Nike and Adidas Run Towards Toxin-Free Products With Greenpeace
Did you know that your running shoes contains hazardous chemicals, some that get released every time you go out for a run? No matter how fancy the shoe, it probably contains three components that don’t biodegrade. The decorative upper of the shoe consists of nylon, plastic or synthetic leather. The sole is more often than not, [...]
Should Nike be Applauded for Beating Adidas on the Greenpeace Detox Challenge?
Last Wednesday was a red letter day for Nike. First, the company accepted the Greenpeace Detox challenge, beating Adidas in a race Greenpeace instigated between the two on who would be the first to commit to “a toxic free future.” That evening, FC Barcelona, sponsored by Nike, beat Real Madrid, sponsored by Adidas 3:2 in [...]
Puma Responds to Greenpeace Detox Campaign
About a month ago, Puma, one of the world’s leading clothing brands, was asked by Reuters if the company would end its business relationship with Yonguor Textile of China. This question was raised after Greenpeace published a report profiling the problem of toxic water pollution resulting from the release of hazardous chemicals by textile factories [...]
Plastic Bags Take Another Hit with Puma
Puma has dealt the latest blow to chemical industry lobbyists fighting to keep the plastic bag alive. The company recently announced that it has started using bags for shoppers that are fully compostable. For a fun party trick, you can also submerge them in water and watch them disappear in seconds. I live in Hawaii, the [...]
Puma Puts Financial Value on Environmental Impact
Puma is the first company in the world to put a value on the ecosystem services it uses to produce its sports shoes and clothes. In a huge leap for CSR, the company has published an economic valuation of the environmental impacts caused by greenhouse gas emissions (GHGs) and water consumption along its entire supply chain. It [...]
PUMA’s Push for Supply Chain Sustainability Results in Sharp World Cup Jerseys
In the United States, we are accustomed to hearing about the immigrant experience. A family leaves their homeland behind, starts all over, and out of the ashes of what is often a devastating move is a success story. It’s one reason why we hear so much about “American Exceptionalism.” But the immigrant success story is [...]
Puma Propagates Sustainability Down the Supply Chain
Puma, in cooperation with the Global Reporting Initiative has announced today, at the GRI Global Conference in Amsterdam, its intention to bring unprecedented transparency as well as enhanced social and working conditions to workers throughout their strategic supplier network.
PUMA’s Commitment to Environmental Conservation
By Alison I. Somilleda for the Green Chamber of Commerce German sportlifestyle company PUMA, known for its groundbreaking work with environmental and social awareness, and global peace initiatives, has partnered with the United Nations Environment Programme (UNEP) to support global awareness of biodiversity through the “Play for Life” campaign. The campaign will promote habitat and [...]
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Webinar: Feb 29Product Scorecards for Sustainability: Product scorecards that detail and evaluate environmental and sustainability aspects of products are increasingly adopted by leading companies. This webinar covers the best practices in this area and a case study by Seventh Generation.
NY: Mar 19-20Wall Street Green: The longest running and most comprehensive environmental market event in the industry. The Wall Street Green Summit covers cutting edge content, industry developments and features the practitioners and the leaders of tomorrow. 
Bay Area: Mar 22-23GRI Certified Training: Demand for sustainability experts is growing rapidly as companies look for proven professionals. For companies, GRI trained employees mean faster implementations and better use of the GRI Sustainability Reporting Framework. Join our partner ISOS group for this two day session. Early bird discounts apply!
SF: Mar 26-28Cleantech Forum San Francisco: The 2012 Cleantech Forum San Francisco will mark the 10th anniversary of Cleantech Forums, the annual gathering of the global clean technology innovation community. Our theme this year is “The Power of Global Partnerships,” an exploration of how strategic relationships are playing an ever more important role in the future of clean technology. For a $300 Discount use code "VIPofTriplePundit " More Info.
SF: April 10-12 Navigating the American Carbon World: The must-attend event for professionals in the carbon landscape. Over the past decade, NACW has consistently provided informative content, thoughtful discussions and outstanding opportunities for collaboration.
NY: April 17-19 The Sustainable Operations Summit: The premier forum for leading organizations to share best practices that benefit both the environment and the bottom line. 
San Diego: June 4-7 Sustainable Brands 2012: Join us as the Sustainability, Brand Strategy and Innovation Communities convene to shape the future. Discover and participate in the sustainable brand revolution by collaborating to shift consumer demand, drive heretical innovation, and evolve the business case. 20% Reader discount with code "nwtripsb12".
Portland & Seattle: June 13 & 14 Sustainable Industries Economic Forum:Join keynote speaker Van Jones and sustainable business leaders from dozens of innovative companies for an interactive presentation and conversation on The Access Economy and how it affects you and your business, as well as high-impact networking. Register now for Portland on June 13 & Seattle on June 14.
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