SB10

Lest we allow you to get bored over the long holiday weekend here in the US, I’ve collected all of Bill Roth’s fantastic video interviews from SB10 together on this page. Each one is a nice bite-sized 4 minutes of straightforward questions and answers with some of the most interesting sustainable business leaders at the [...]

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I conclude my interviews harvested at SB10 with a focus upon marketing innovation and the use of social media for connecting with the customer. My interview with Charles O’Malley, founder of MyooCreate, profiles Levi’s cutting edge crowd-sourcing campaign.

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Invista was a success story I found at the SB10 conference. In this video interview with Derek Young of Invista, Young outlines how his firm has successfully designed a product to achieve both a lower emissions footprint and price competitiveness. He profiles his firm’s use of Life Cycle Analysis to create carpet fiber. Invista’s new [...]

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Many businesses are finding out the hard way that going green faces significant barriers to implementation from government agencies and utilities slow to accept technology change. In this video interview with Mike Kerwin, a green builder, Kerwin speaks to his experience attempting to be one of the first home builders to incorporate rainwater recapture systems [...]

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One company that is succeeding in building credible a green brand is Travelocity. Its Travel For Good program features a path for accrediting a hotel as green and then identifying this green hotel to Travelocity’s site visitors. My interview with Alison Presley, Manager of Travelocity’s Travel For Good program consists of two parts. Part One [...]

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In our SB10 Video Series, I next turn to greenwashing, one of the major issues today in advertising, in my video interview series. Scot Case of terrachoice has been working on topics of sustainability and credible messaging for 17 years. Scot’s video interview focuses upon the core business question of how to build credible labeling [...]

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Market research is strongly documenting that the shift to green consumption is not being motivated by a consumer passion for saving the world. Consumers are buying green to enhance their lives and the lives of their loved ones or as Linda Gilbert, President of EcoFocus Worldwide summarizes, “my world, my life.” Linda’s research has found [...]

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Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are struggling with how to evolve their operations and product offerings to meet this growing consumer expectation. A common call to action among speakers at the recent Sustainable Brands 2010 conference (SB10) was [...]

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Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands 2010 conference. The positive news is that, as declared by Suzzane Shelton founder of Shelton Group, going green has “gone mainstream” with 64% of the population now actively looking for green products. [...]

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Timberland is a pragmatic brand. It makes a working man’s boot designed for shoveling New Hampshire’s snow, not climbing Mt. Everest, not clubbing. While the company has long engaged in sustainable practices (like offering employees 40 paid hours each year for community service activities), sustainable messaging has not been a part of their communication strategy, and it [...]

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Cadbury’s chocolate has been on the 3p radar for quite some time. We watched them struggle in 2008 with the fact that chocolate farms might disappear in 20 years due to unsustainable farming practices, and in 2009 we reported on their first forays into fair trade chocolate. Coffee and chocolate consumption are the thorn in [...]

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Reporting from Sustainable Brands 2010 is a daunting challenge – most speakers are given 15 minutes to state their case, and their presentations rival TED talks. Imagine 4 days of rapid-fire, high quality content. So, I figured I’d share with you some of the coolest things I’m learning – the things that I would want [...]

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What do you do when the foundation of your business disappears? You’ve got two choices: change your business or save the foundation. The Monterey Bay Aquarium is in the business of teaching the public about life underwater, and that life is rapidly disappearing due to overfishing, pollution, and climate change—and the team at the aquarium [...]

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Summer Rayne Oakes, the woman named “Hottest Eco Model, OK Only Eco Model” by Grist in 2006 is nothing if not conversation worthy. Which is why, when she walked onto the stage at Sustainable Brands 2010 , I opened my email. However, I quickly closed it and started taking notes when I realized that the 5’11 [...]

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My conscious weighs on me as I stare at the selection of colorful shampoos in aisle five of Whole Foods.  Should I pay the extra $1.49 for the one made from organic lavender or save some cash and opt for the one containing the ever-so healthy sodium lauryl sulfite?  According to a recent Wall Street [...]

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More articles on the controversy surrounding bottled water can be found here! Every time the Sustainable Brands conference rolls around I’m thrilled by the authenticity and openness of the conference participants. But there are always one or two who slip through the cracks. This year’s culprit? h2O Natural Spring Water. The product was given out [...]

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Triple Pundit is excited to be a media partner for this year’s Sustainable Brands conference in Monterey, CA on June 7-10. This post is part of a showcase for SB10′s Innovation Open – an early stage business competition that brings 11 exciting new ideas to the stage. Be sure to drop by the competition on [...]

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Triple Pundit is excited to be a media partner for this year’s Sustainable Brands conference in Monterey, CA on June 7-10. This post is part of a showcase for SB10′s Innovation Open – an early stage business competition that brings 11 exciting new ideas to the stage. Be sure to drop by the competition on [...]

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Triple Pundit is excited to be a media partner for this year’s Sustainable Brands conference in Monterey, CA on June 7-10. This post is part of a showcase for SB10′s Innovation Open – an early stage business competition that brings 11 exciting new ideas to the stage. Be sure to drop by the competition on [...]

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Investment adviser and author R. Paul Herman holds a rare belief: that investments can do good and make money at the same time.  And he seems to be proving it.  Gone are the days when we were forced to choose between our values or high returns.  I’ve been eagerly following HIP Investor and its CEO [...]

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Triple Pundit is excited to be a media partner for this year’s Sustainable Brands conference in Monterey, CA on June 7-10. This post is part of a showcase for SB10′s Innovation Open – an early stage business competition that brings 11 exciting new ideas to the stage. Be sure to drop by the competition on [...]

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The Sustainable Brands 2010 (SB10) conference scheduled for June 7-10 in Monterey, California, will offer four days of speakers from some of our most recognized companies that will be providing case studies and discussions on their best practices for growing sustainably, responsibly, and profitably. I attended last year’s SB09 and it was excellent. Just the [...]

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Our friends at Sustainable Life Media will hold their second annual Sustainable Brands Innovation Open on June 7. Applications must be completed by tomorrow, May 8th for a chance to pitch your startup idea for valuable experience and awards. Submissions will be considered in two categories: Idea Stage – must have a complete business plan [...]

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