Look for our continuing coverage of the Sustainable Brands 2010 Conference in Monterey, CA right here…

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  • CEO Marc Benioff took to Twitter on Thursday to express his outrage over Indiana's so-called "Religious Freedom Restoration Act." But his leadership goes beyond his company’s opposition to the law.
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  • Elvia Almachi, 32, holds a bundle of recently harvested Fair Trade-certified roses. Elvia has been working at Agrogana for 12 years, and has been part of the Fair Trade committee. She has two daughters, 9 and 12. Elvia and her husband Luis Alberto Villegas, also an Agrogana employee, both participate in the weekend adult school program paid by the Fair Trade Premium.
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Your Long Weekend Fun: Video Interviews From Sustainable Brands 2010

Lest we allow you to get bored over the long holiday weekend here in the US, I’ve collected all of Bill Roth’s fantastic…

Video Interview: Charles O’Malley of MyooCreate on Crowd-sourcing To Find Green Solutions

I conclude my interviews harvested at SB10 with a focus upon marketing innovation and the use of social media for connecting with the…

Video Interview: Derek Young of Invista

Invista was a success story I found at the SB10 conference. In this video interview with Derek Young of Invista, Young outlines how…

Video Interview: Mike Kerwin on Gaining Green Technology Acceptance

Many businesses are finding out the hard way that going green faces significant barriers to implementation from government agencies and utilities slow to…

Video Interview: Travelocity’s Alison Presley On Green Hotel Certification

One company that is succeeding in building credible a green brand is Travelocity. Its Travel For Good program features a path for accrediting…

Video Interview: Scot Case of Terrachoice – Connecting Green Customers To Credible Products

In our SB10 Video Series, I next turn to greenwashing, one of the major issues today in advertising, in my video interview series.…

Video Interview: Linda Gilbert on Eco-Moms & Dads Looking For Wellness Solutions

Market research is strongly documenting that the shift to green consumption is not being motivated by a consumer passion for saving the world.…

Video Interview: Shelton Group’s Lee Ann Head On Green Consumer Trends

Today’s businesses are being challenged by their customers to supply price competitive products that advance individual, family and community wellness. However, companies are…

Consumers Are Confused on What is Green and Who to Trust

Consumer confusion on what is green and who to trust was the major theme of the market researchers presenting at the Sustainable Brands…

Timberland’s Road to Recovery Paved with Earthkeepers

Timberland is a pragmatic brand. It makes a working man’s boot designed for shoveling New Hampshire’s snow, not climbing Mt. Everest, not clubbing. While the…

Cadbury’s Ad Brings Joy to Fair Trade Chocolate

Cadbury’s chocolate has been on the 3p radar for quite some time. We watched them struggle in 2008 with the fact that chocolate…
Sustainable Brands 2010

15 Cool Things I Learned at Sustainable Brands 2010

Reporting from Sustainable Brands 2010 is a daunting challenge – most speakers are given 15 minutes to state their case, and their presentations…

How the Monterey Bay Aquarium Is a Model of a Nimble Business

What do you do when the foundation of your business disappears? You’ve got two choices: change your business or save the foundation. The…
On Stage at SB10 (image from @asheen)

The Hot Eco-Fashionista Five Principals of Good Design

Summer Rayne Oakes, the woman named “Hottest Eco Model, OK Only Eco Model” by Grist in 2006 is nothing if not conversation worthy. Which…

Lawsuits Start to Surface From Unclear Green Labeling

My conscious weighs on me as I stare at the selection of colorful shampoos in aisle five of Whole Foods.  Should I pay…