Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as an element of any social marketing campaign is a consideration that should not be overlooked. Many social marketing campaigns are developed by nonprofits and governmental organizations that recognize the value of the [...]

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This post uses the four cardinal P’s of marketing – Product, Price, Place and Promotion, to encourage public officials and the resident population to pursue investment in (and thus ownership of) the accommodations sector of Hawaii’s visitor industry, and to convince visitors to support the effort by patronizing locally owned visitor accommodations establishments.

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This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Marasie Schumacher Just over a year has passed since the 2010 Haiti earthquake, and we rarely hear about it anymore in the news. Instead we are bombarded with the latest images [...]

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This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Gomathi Sadhasivan There is a rapidly spreading virus called B1G1 (no relation to the H1N1) and far from being alarmed by its spread, people are willingly getting infected in droves.  I [...]

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This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Claire Williams Stress, anxiety, overwork, bad pay, multitasking, constant busyness, a culture of doing, economic instability… these are just some of the major afflictions affecting many American workers today.  The economic [...]

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This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here. By Cynthia Hunter Lang Invasive plants often outperform native plants by displacing them as well as other wildlife.  These plants are detrimental to an ecosystem because they use precious resources such as [...]

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I try to eat well – I really do.   I think about trying to eat food that’s good for me, sustainably produced and seasonal.  The fact is, it’s winter, and I’m not fond of bitter greens.  Kale, spinach, mustard greens and chard – not my thing.  I have some beautiful chard growing in my garden now, but haven’t fixed it.  I planted the chard because I hoped I’d feel compelled to harvest and cook it, and learn to like it.  So far, it’s a failed strategy.  The problem is, I don’t like it enough to take the time to cook it.

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We live in a world of choices like a fish lives in a world of water. But how do we know, which choices will have a greater or lesser impact on our poor overstressed Mother Earth? Some of them are obvious, but most are not. If only we had a little green angel sitting on our shoulder that we could ask. Okay, not likely. Then how about an iPhone app? Believe it or not, such a thing already exists. It’s called GoodGuide and it is available both on the web and as a mobile app.

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The following is a post by Paul Hannam of Bright Green Leadership (a 3p sponsor) – offering internet marketing strategies for responsible businesses. This tips and observations in this series are aimed at green entrepreneurs looking to understand how internet technology can benefit them more. Every Green and Socially Responsible organization wants to attract more [...]

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An article published recently by Environmental Leader highlights how utilities and governments are using the “power of applying social marketing strategies” to change people’s “attitudes and behaviors” about energy conservation. Non-profit organizations are also using social marketing to spread the word about energy conservation. Project Porchlight, mentioned in the article, is an example. The non-profit [...]

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By Deborah Fleischer, Green Impact We all know that a key to creating a greener future is to foster more sustainable behavior at work and in our lives.  Be it a green team working to increase recycling rates or reduce paper waste or a corporate sustainability officer working to reduce a carbon footprint, a key [...]

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There’s no denying that there are few things more influential than Hollywood. From blockbuster movies to TV shows to the latest in celebrity fashion, these things inform popular culture, and leave an emotional impact on us. So, imagine the vast possibilities of harnessing the power of the entertainment industry to generate awareness of important social [...]

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