Safeway had a nightmare of a week, and based on the social media firestorm, recent criticism of the supermarket chain over suspending Ryan Young will not stop anytime soon.

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Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in order to obtain product ideas, opinions and user behavior. However small and medium-sized companies with a lesser degree of popularity and smaller fan communities on Facebook and Co. can also make use of the crowdsourcing idea. Crowds belonging to one or more crowdsourcing platform take the place of the fan communities of the large corporations.

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By Amadou M. Cissé I am sure by now that most of you have heard about if not already seen the video that went viral on YouTube entitled Kony 2012, a documentary asking to put an end to the abhorrent activities to the International Criminal Court’s most wanted criminal, Joseph Kony.  A Ugandan national, Kony [...]

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Crowd sourcing and the power of social media are changing the corporate social responsibility and sustainability landscape.

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Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.

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Companies are increasingly using social media as a tactic for corporate social responsibility and sustainability communications.

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They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter feed has been crazy all year.

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Ford and Yahoo will parter on a new reality show program, Plugged In, that will promote the launch of the automaker’s new Focus Electric.

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Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new “Dad Test” campaign for Huggies diapers. The idea behind the campaign was as follows: “To prove that Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: Dads, alone with their babies, in one house, for five days.” The whole fiasco was not just a great opportunity to learn about the sensitivity level of modern dads, but also a valuable lesson in stakeholder engagement in the age of social media.

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TriplePundit is at SXSW this week, bringing you the latest thinking on CSR, social media, and more. Our first dispatch: how to bridge the gap between the corporate social media types and the lawyers. What’s going on here, and why should you care? If you’ve ever tried to launch, well, pretty much anything creative or [...]

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The consumer trend tracking firm Trendwatching.com is covering a new trend called “Flawsome” which shows why businesses who truly embrace their flaws will come out on top, and why those who don’t are likely to suffer from consumer indifference and maybe even disdain.

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Could Americans’ tax dollars be paying for greenwashing by the United States Department of Agriculture? Those who are suspicious about the KYF2 program have every right to be suspicious.

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Perhaps the first step in the morphing of our electric delivery system into a more democratic enterprise is the adaption by a number of leading utilities, of internet-based social media, to engage more actively with their customer base.

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Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as an element of any social marketing campaign is a consideration that should not be overlooked. Many social marketing campaigns are developed by nonprofits and governmental organizations that recognize the value of the [...]

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Former Energy Secretary and New Mexico Governor Bill Richardson has spent the last few days in Abu Dhabi at the World Future Energy Summit discussing renewable energy and sustainability issues with world leaders and luckily for us, a few bloggers. Our conversation this morning was a mostly optimistic look at the inevitability of renewable energy’s [...]

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The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Sarah Anne White Why we should run screaming in the other direction from “Gala” or “Gift” Economics How many [...]

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3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley In part 1 of this post, I explored some of the forces at play today that are creating a [...]

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Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing buzz with minimal risk and upfront investment.

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3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is part of that series. To follow along, please click here. By Griff Foxley On October 26th, a beautiful video was posted on Vimeo of a murmuration of starlings. It was a rare [...]

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By Piper Kujac Since the crowdfunding bill, officially called the HR-2930 Entrepreneur Access to Capital Act, was accepted by the House on November 2nd, and is expected to pass in the Senate any day now, we’re all wondering what this really means for small business fundraising.  Is this the access to fundraising start-ups need from [...]

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Lowe’s has not only embarrassed itself with its recent about-face, but has looked inept when it comes to how the company handled the situation on Facebook.

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Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given consumers more of a voice, empowering them to help shape a company’s brand and influence the buying patterns of others.

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Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company asked its Twitter followers, “What is your dream luxury inflight experience?” and suggested that they include the hashtag #QantasLuxury in their reply. This was supposed to be a fun interaction with customers [...]

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Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically similar markets, the respective target customers have diverging sensibilities. What will be most interesting to see is how the PR of 2011 develops into the actions of 2012.

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Many people are addicted to social media so why not use social media in order to encourage others to do social good? This post discusses ways in which social media can be used to help others.

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How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz created found its ways to the pages of Powder Magazine, the industry standard for hard core skiers, with this article in the January 2009 issue by John C. Davies.

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The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our coverage, click here. By Eliza Huleatt Amid all of the big-name companies and organizations present at the 2011 Net Impact Conference, one new player was working hard to get noticed. KarmaGoat is a [...]

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With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization needs a nudge to start using social media, or just wants to take it to the next level.

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A panel discussion at the 2011 Net Impact Conference featured crowdsourcing experts from Groupon, Causes.com, and GOOD Magazine. The panelists discussed current and future trends in crowdsourcing and addressed how organizations can continue utilizing this tool in the face of donor fatigue.

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As pervasive as social media may be, what does social media really do? How can it benefit sustainability?

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