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#NowTrending: Enlightened Brands

Enlightened brands are brands that have evolved to a higher state of consciousness. They take real, meaningful, sometimes even painful, action to make…
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Uber’s Unethical Astro-Turfing: A Sign of Things to Come?

Uber turns the users of its app into a lobbying tool against New York City Mayor Bill de Blasio. Even though it is…
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What’s the ROI of an LOL? FunnyBizz Conference Makes the Business Case for Humor

No one wants to be sold to or patronized, so why not lighten it up with a little humor? This was the focus…
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Cause Marketing: The Success of Michelle Obama’s Drink Up Campaign

Does cause marketing actually work? New data shows Michelle Obama's Drink Up Campaign is encouraging Americans to drink more water. Although some have…
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Hong Kong Fights Litter with High-Tech Public Shaming

Community activist group Hong Kong Cleanup recently launched an innovative campaign that fights litter with high-tech public shaming.
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The Disconnectivity Paradox in the Modern Digital Age

Rather than technology manifesting social connectedness, it is common that technology ends up shaping our behaviors and habits toward greater isolation. The ubiquity…
Internet.org close ties to its parent company Facebook are a sign that it is another way to expand profits, not just bring internet access to millions who need it.

Why Facebook’s Internet.org is so Controversial in Asia

Mark Zuckerberg's Internet.org initiative has a noble stated goal to bring Internet access to the billions around the world currently lacking it. However,…
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Twitter Chat Follow-Up: Leveraging Technology for Sustainability

During our recent Twitter chat with HP, one participant asked, "What are the greatest areas of opportunity for sustainability and technology?" Gabi Zedlmayer,…
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Woman Transforms Thrift Shop Fashion Dolls Into ‘Real’ Girls

She is not the first to perform make-unders on discarded dolls -- fashion dolls in particular. But ever since Sonia Singh from Tasmania,…
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Social Media Campaign Calls for Fashion Supply Chain Transparency

In support of Fashion Revolution Day, people around the world are taking to social media today, snapping selfies, tagging brands and asking them…
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Career Reentry Programs Offer Solid Chances for Returnees

Career reentry programs offer solid chances to return to the workforce after having been absent for two or even 20 years. This growing…
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Using Digital Media to Build Brand Sustainability

“80 percent of the market value of companies is contained in relationships with its stakeholders,” John Friedman, author of "PR 2.0: How Digital…
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Timex Joins Companies Supporting Earth Hour 2015

Timex is asking citizens to upload a photo and share their pledges in order to spread the word about Earth Hour 2015.
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Starbucks ‘Race Together’ Conversation a Lesson for Brands

Starbucks does not shy away from social issues, and that includes the “Race Together" campaign. But so far, the effort is looking to…
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Accused of Condoning Rape, Brazilian Beer Company Drops Carnaval Ad Campaign

A leading brand of beer in Brazil, Skol, found itself in controversy after a poorly thought-out advertising campaign came across as condoning rape.