social media

citibank

Crowdsourcing for Small and Medium-Sized Businesses

Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in…

Justice and Democracy In Social Media – KONY

By Amadou M. Cissé I am sure by now that most of you have heard about if not already seen the video that…
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The Truth Will Out: The Power of Crowds

Crowd sourcing and the power of social media are changing the corporate social responsibility and sustainability landscape.
Honest Tea, coca-cola, leon kaye, the great recycle, facebook, social media, cause marketing, recyclebank, new york, times square, sustainability, earth month

As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.
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Social Media: A New Tactic for Corporate Sustainability?

Companies are increasingly using social media as a tactic for corporate social responsibility and sustainability communications.

Can McDonald’s Turn Its Twitter #McFail Around?

They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter…
ford, detroit, Leon Kaye, yahoo, silicon valley, electric vehicles, EVs, Focus Electric, ford focus

Ford, Yahoo! Join in a Reality Effort to Promote New EV

Ford and Yahoo will parter on a new reality show program, Plugged In, that will promote the launch of the automaker’s new Focus…
first diaper change

Huggies Ad Suggests: Men are from Mars, Diapers are from Venus

Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new "Dad…
Bridging the gap_x

Bridging the Gap Between Lawyers and Social Media Managers

TriplePundit is at SXSW this week, bringing you the latest thinking on CSR, social media, and more. Our first dispatch: how to bridge…
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4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm Trendwatching.com is covering a new trend called "Flawsome" which shows why businesses who truly embrace their flaws will…
Kathleen Merrigan and Tom Vilsack of the USDA.

Is the USDA Local Farm Program a Ruse for Big Agriculture?

Could Americans’ tax dollars be paying for greenwashing by the United States Department of Agriculture? Those who are suspicious about the KYF2 program…
power lines

Top Utilities Reaching Out With Social Media

Perhaps the first step in the morphing of our electric delivery system into a more democratic enterprise is the adaption by a number…
Detroit artist Belozro's painting "The Rebuild" depicts the American auto industry working together to create a new future. What better way to get people Imagining the ways we can work together to build a new Detroit?

Fundraising for Social Marketing Campaigns?

Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as…
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Bill Richardson: We Need an “Arab Spring” for the Environment

Former Energy Secretary and New Mexico Governor Bill Richardson has spent the last few days in Abu Dhabi at the World Future Energy…

Is Guilt a Sustainable Way to Pry Open Pockets?

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program…