social media

Kathleen Merrigan and Tom Vilsack of the USDA.

Is the USDA Local Farm Program a Ruse for Big Agriculture?

Could Americans’ tax dollars be paying for greenwashing by the United States Department of Agriculture? Those who are suspicious about the KYF2 program…
power lines

Top Utilities Reaching Out With Social Media

Perhaps the first step in the morphing of our electric delivery system into a more democratic enterprise is the adaption by a number…
Detroit artist Belozro's painting "The Rebuild" depicts the American auto industry working together to create a new future. What better way to get people Imagining the ways we can work together to build a new Detroit?

Fundraising for Social Marketing Campaigns?

Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as…
feat-bill-richardson

Bill Richardson: We Need an “Arab Spring” for the Environment

Former Energy Secretary and New Mexico Governor Bill Richardson has spent the last few days in Abu Dhabi at the World Future Energy…

Is Guilt a Sustainable Way to Pry Open Pockets?

The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program…

The Culture Shift of 2011, and What It Means for Business (Part 2 of 2)

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

Make Crowdfunding a Part of Your Product Strategy

Crowdfunding sites like Kickstarter and IndieGoGo give social entrepreneurs a way to test product and service ideas, reach new audiences and generate marketing…

Was Occupy Wall Street a Tipping Point? What Does it Mean for Your Business in 2012?

3p is proud to partner with the Presidio Graduate School’s Managerial Marketing course on a blogging series about “sustainable marketing.” This post is…

What Will the Crowdfunding Bill Do For Startups?

By Piper Kujac Since the crowdfunding bill, officially called the HR-2930 Entrepreneur Access to Capital Act, was accepted by the House on November…

With Recent Advertising and Social Media Blunders, Lowe’s Really Steps in It

Lowe’s has not only embarrassed itself with its recent about-face, but has looked inept when it comes to how the company handled the…

Social Media’s Impact on Brand Value

Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given…
Quantas

What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement

Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company…
recycled_shoes

Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
MRA_HQ_7.2010

Mountain Riders Alliance: Skiers Founding a Movement through Social Media

How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz…

KarmaGoat: Turn Your Stuff Into Better Stuff

The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our…