social media

With Recent Advertising and Social Media Blunders, Lowe’s Really Steps in It

Lowe’s has not only embarrassed itself with its recent about-face, but has looked inept when it comes to how the company handled the…

Social Media’s Impact on Brand Value

Traditionally, companies pushed their brand message on the public with little to no feedback loop. Today, the rise of social media has given…
Quantas

What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement

Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company…
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Nike & Puma, Reframing the Sustainability Message for a Younger Market

Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
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Mountain Riders Alliance: Skiers Founding a Movement through Social Media

How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz…

KarmaGoat: Turn Your Stuff Into Better Stuff

The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our…
Craigconnects.org presents: How the top 50 nonprofits do social media.

Social Media Tools for Nonprofits

With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization…
Crowdsourcing

Growing Pains: What’s Next for Crowdsourcing?

A panel discussion at the 2011 Net Impact Conference featured crowdsourcing experts from Groupon, Causes.com, and GOOD Magazine. The panelists discussed current and…
coffee shop

Social Media is a Conversation

As pervasive as social media may be, what does social media really do? How can it benefit sustainability?
Occupy Street

How are You Hearing About Occupy Wall Street?

Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening…
feat-common-pitch

Turning Common Assumptions of Branding on Their Heads

COMMON launched in January as a “creative community for rapidly prototyping social change" to link entrepreneurs with the creative community.
ribbon

Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
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Panam Shows How to Smartly Re-Launch a Dead Brand

In this turbulent global economy, sometimes the best path forward is looking backward – to brands that have been well loved in the…
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H&M Detoxes its Supply Chain

Add H&M to apparel manufacturers including Adidas, Nike, and PUMA that are promising to eliminate toxins from their products while they clean up…
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Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets,…