social media

KarmaGoat: Turn Your Stuff Into Better Stuff

The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our…
Craigconnects.org presents: How the top 50 nonprofits do social media.

Social Media Tools for Nonprofits

With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization…
Crowdsourcing

Growing Pains: What’s Next for Crowdsourcing?

A panel discussion at the 2011 Net Impact Conference featured crowdsourcing experts from Groupon, Causes.com, and GOOD Magazine. The panelists discussed current and…
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Social Media is a Conversation

As pervasive as social media may be, what does social media really do? How can it benefit sustainability?
Occupy Street

How are You Hearing About Occupy Wall Street?

Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening…
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Turning Common Assumptions of Branding on Their Heads

COMMON launched in January as a “creative community for rapidly prototyping social change" to link entrepreneurs with the creative community.
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Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
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Panam Shows How to Smartly Re-Launch a Dead Brand

In this turbulent global economy, sometimes the best path forward is looking backward – to brands that have been well loved in the…
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H&M Detoxes its Supply Chain

Add H&M to apparel manufacturers including Adidas, Nike, and PUMA that are promising to eliminate toxins from their products while they clean up…
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Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets,…

How to Tell Your Sustainability Story: the Messier the Better

By Melanie Janin, Communications Director at BSR We all know that a picture tells a thousand words and creative visuals are a powerful…
Domino's at Times Square, photo courtesy Leon Kaye

Domino’s Broadcasts Good, Bad, and Ugly Customer Comments Above Times Square

As of Monday, Domino’s customers can tweet or submit their feedback via Domino’s Time Square Tracker, taking stakeholder engagement to a new level.
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The Perk Imperative: Rewarding Employees is More than Just Nice… It’s Profitable

Google has its staff masseuses. Airbnb has its in-office tree house.  Yelp provides employees unlimited beer on tap. Dropbox boasts a room dedicated…
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The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function…
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Is One-way Corporate Responsibility Reporting Dead?

Last week I attended my first Ethical Corporation conference — their first Responsible Business Summit in New York.  Since most Ethical Corporation conferences are…