social media

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Cause Marketing: What Came First, the Fan or the Page?

Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
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Panam Shows How to Smartly Re-Launch a Dead Brand

In this turbulent global economy, sometimes the best path forward is looking backward – to brands that have been well loved in the…
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H&M Detoxes its Supply Chain

Add H&M to apparel manufacturers including Adidas, Nike, and PUMA that are promising to eliminate toxins from their products while they clean up…
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Effective Social Media for Sustainable Businesses

As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets,…

How to Tell Your Sustainability Story: the Messier the Better

By Melanie Janin, Communications Director at BSR We all know that a picture tells a thousand words and creative visuals are a powerful…
Domino's at Times Square, photo courtesy Leon Kaye

Domino’s Broadcasts Good, Bad, and Ugly Customer Comments Above Times Square

As of Monday, Domino’s customers can tweet or submit their feedback via Domino’s Time Square Tracker, taking stakeholder engagement to a new level.
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The Perk Imperative: Rewarding Employees is More than Just Nice… It’s Profitable

Google has its staff masseuses. Airbnb has its in-office tree house.  Yelp provides employees unlimited beer on tap. Dropbox boasts a room dedicated…
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The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function…
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Is One-way Corporate Responsibility Reporting Dead?

Last week I attended my first Ethical Corporation conference — their first Responsible Business Summit in New York.  Since most Ethical Corporation conferences are…
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Using Social Media to Organize Social Movements: A Look at Citizen Engagement Laboratory

This case study explores the fashions through which Berkeley based NGO Citizen Engagement Laboratory works with digital media to amplify its message, organize…
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Using Social Media to Promote Energy Efficiency and Sustainability Programs in the City of Berkeley

The following case study is part of a project by MPA students at the Presidio Graduate School on information management technology and policy.…
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Live Social Media in a Gov 2.0 World

The following case study is part of a project by MPA students at the Presidio Graduate School on information management technology and policy.…
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Old Is New Again: Nike’s Push Towards Sustainable Advertising

As a business owner and partner in a creative shop here in Oregon with a decade of experience in marketing and advertising in…
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Social Media Shortcuts for Stakeholder Engagement

Ed note: Interested in learning more about how to embed stakeholder engagement in your company’s sustainability reporting? Consider getting a certification in GRI…
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Nabisco and Triscuit Use Social Media to Promote Urban Gardening & Farming

Triscuit now partners with Urban Farming, an NGO that aims to create food for people in underserved areas by planting farms on unused…