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What We Can Learn From the #QantasLuxury Fiasco About Twitter and Engagement
Timing is (almost) everything in life. Just ask Qantas, the Australian airline that found itself involved in a social media fiasco. The company…
Nike & Puma, Reframing the Sustainability Message for a Younger Market
Both Nike and Puma adopted a strategy of creating a movement around reframing the word “sustainability”. Although both movements were targeted towards demographically…
Mountain Riders Alliance: Skiers Founding a Movement through Social Media
How the power of social media has been leveraged to found a movement that is seeking to revolutionize the ski industry. The buzz…
KarmaGoat: Turn Your Stuff Into Better Stuff
The following post is part of TriplePundit’s coverage of the 2011 Net Impact Conference in Portland, Oregon. To read the rest of our…
Social Media Tools for Nonprofits
With a defined strategy and targeted resources, nonprofits can make social media work for them. Here are some quick tips if your organization…
Growing Pains: What’s Next for Crowdsourcing?
A panel discussion at the 2011 Net Impact Conference featured crowdsourcing experts from Groupon, Causes.com, and GOOD Magazine. The panelists discussed current and…
Social Media is a Conversation
As pervasive as social media may be, what does social media really do? How can it benefit sustainability?
How are You Hearing About Occupy Wall Street?
Will places like Facebook, YouTube and Twitter be the next stage where we can actually get uncensored news about the current events happening…
Turning Common Assumptions of Branding on Their Heads
COMMON launched in January as a “creative community for rapidly prototyping social change" to link entrepreneurs with the creative community.
Cause Marketing: What Came First, the Fan or the Page?
Cause marketing has boomed in the last five years. From high-profile companies like Pepsi to small non-profits, it’s almost impossible to update your…
Panam Shows How to Smartly Re-Launch a Dead Brand
In this turbulent global economy, sometimes the best path forward is looking backward – to brands that have been well loved in the…
H&M Detoxes its Supply Chain
Add H&M to apparel manufacturers including Adidas, Nike, and PUMA that are promising to eliminate toxins from their products while they clean up…
Effective Social Media for Sustainable Businesses
As a blogger and social media focused PR person for numerous companies, I spend a lot of my time swimming in the tweets,…
How to Tell Your Sustainability Story: the Messier the Better
By Melanie Janin, Communications Director at BSR We all know that a picture tells a thousand words and creative visuals are a powerful…
Domino’s Broadcasts Good, Bad, and Ugly Customer Comments Above Times Square
As of Monday, Domino’s customers can tweet or submit their feedback via Domino’s Time Square Tracker, taking stakeholder engagement to a new level.
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