social media

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Social Media Shortcuts for Stakeholder Engagement

Ed note: Interested in learning more about how to embed stakeholder engagement in your company’s sustainability reporting? Consider getting a certification in GRI…
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Nabisco and Triscuit Use Social Media to Promote Urban Gardening & Farming

Triscuit now partners with Urban Farming, an NGO that aims to create food for people in underserved areas by planting farms on unused…
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Stonyfield Farms Taps Into the Emotional Pulse of Consumers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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The Consequences of Social Media Addiction

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Guayaki Yerba Mate to Market Only with Social Media

Social media now provides a basic means of communicating with friends.  It has even taken deep root in the way companies interact with…
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Levi’s Partners with Water.org to Provide More Clean Water Worldwide

Levi’s promises to commit US$250,000 to Water.org to fund programs that collectively will provide at least 52.8 million gallons (200 million liters) to…

What Does Sustainable SXSW Look Like?

South by Southwest, the annual geek-fest in Austin, is arguably the premier interactive media conference in the world. Pretty much every recent online…

Toyota Joins Interactive Corporate Philanthropy Leaders

Toyota is transforming their corporate philanthropy to be “by the people and for the people” with the advent of their 100 Cars for…
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Webinar March 2: How Social Media is Changing Sustainability

Our friends at 2degrees were kind enough to invite JustMeans co-founder Kevin Long and me to put together a webinar next week (Wednesday,…
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Is Honesty No Longer Enough in CSR Communication?

In the recent series CSR 2010 on In Good Company (Vault’s CSR blog), John Kim, Herman Miller’s A Better World Marketing Manager suggests…

Yardsellr Turns Facebook into a Strong eBay Rival

Yardsellr, founded by Danny Leffel, uses the most recent social media tools to take users almost back to the good old days of…
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Social Media: How to Engage the New Consumer

By The Sequoia Lab Team Now more than ever consumers are purchasing with a purpose. In the fourth annual Edelman Goodpurpose® study, experts indicate…
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Boredom and The 3J’s: Jack, Jackson and Jesus

Boredom is a crucial part of restlessness; that uncomfortable place where we feel a gravitational pull to rearrange a current context, and from…

Can Social Media Save Your Life?

Facebook and Twitter. At this point, just about everyone has used one of these two applications in their life. However, the most significant…