social media

General Mills’ Cheerios Facebook Page Morphs into an Anti-GMO Campaign

Anti-GMO campaigners have hijacked General Mills‘ Cheerios Facebook page and are calling for the cereal giant to ditch genetically modified ingredients.

The Netflix Billion Hour Nasty-Gram: Time for SEC to Catch Up With Social Media?

Netflix CEO Reed Hastings is in hot water with the SEC over his announcement earlier this summer that Netflix averaged one billion hours…

Can #GivingTuesday Bring Back The True Meaning of Giving?

Giving Tuesday is an initiative that seeks to bring together individuals and companies to rethink what it means to participate in this annual…

Facebook Begins Invading Users’ Privacy Before Birth

While Facebook is facilitating long-distance friendships and reconnections, it is also data-mining a huge amount of personal information from its users and profiting…

KitchenAid’s Twitter Debate Fumble Not Deleted Fast Enough

If you are a KitchenAid mixer fan who tuned into Twitter during the Presidential campaign, you might have caught an errant tweet.

Greenpeace’s Shell Hoax: The Aftermath

While the Greenpeace hoax against Shell's Arctic drilling plans certainly grabbed the attention of many people as well as the media, it’s still…

Facebook Advertising: Stellar or Stalking?

Facebook and its advertising have been loved about as much as Monsanto and ExxonMobil, but FB advertising still reigns even with its dubious…

Gizmodo Puts a Bounty on Mark Zuckerberg

Gizmodo is piling on the anti-Zuckerberg bandwagon, asking users to contribute random photos of Facebook’s founder until Labor Day. The site will pay…

Safeway, Tone Deaf to Stakeholders, Has a Miserable Week

Safeway had a nightmare of a week, and based on the social media firestorm, recent criticism of the supermarket chain over suspending Ryan…

Crowdsourcing for Small and Medium-Sized Businesses

Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in…

Justice and Democracy In Social Media – KONY

By Amadou M. Cissé I am sure by now that most of you have heard about if not already seen the video that…

The Truth Will Out: The Power of Crowds

Crowd sourcing and the power of social media are changing the corporate social responsibility and sustainability landscape.

As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.

Social Media: A New Tactic for Corporate Sustainability?

Companies are increasingly using social media as a tactic for corporate social responsibility and sustainability communications.

Can McDonald’s Turn Its Twitter #McFail Around?

They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter…