social media

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The Perk Imperative: Rewarding Employees is More than Just Nice… It’s Profitable

Google has its staff masseuses. Airbnb has its in-office tree house.  Yelp provides employees unlimited beer on tap. Dropbox boasts a room dedicated…
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The Importance of Stakeholder Engagement

This post is part of a series on Stakeholder Engagement sponsored by Jurat Software. Keeping your stakeholders “engaged” is not the only function…
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Is One-way Corporate Responsibility Reporting Dead?

Last week I attended my first Ethical Corporation conference — their first Responsible Business Summit in New York.  Since most Ethical Corporation conferences are…
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Using Social Media to Organize Social Movements: A Look at Citizen Engagement Laboratory

This case study explores the fashions through which Berkeley based NGO Citizen Engagement Laboratory works with digital media to amplify its message, organize…
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Using Social Media to Promote Energy Efficiency and Sustainability Programs in the City of Berkeley

The following case study is part of a project by MPA students at the Presidio Graduate School on information management technology and policy.…
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Live Social Media in a Gov 2.0 World

The following case study is part of a project by MPA students at the Presidio Graduate School on information management technology and policy.…
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Old Is New Again: Nike’s Push Towards Sustainable Advertising

As a business owner and partner in a creative shop here in Oregon with a decade of experience in marketing and advertising in…
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Social Media Shortcuts for Stakeholder Engagement

Ed note: Interested in learning more about how to embed stakeholder engagement in your company’s sustainability reporting? Consider getting a certification in GRI…
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Nabisco and Triscuit Use Social Media to Promote Urban Gardening & Farming

Triscuit now partners with Urban Farming, an NGO that aims to create food for people in underserved areas by planting farms on unused…
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Stonyfield Farms Taps Into the Emotional Pulse of Consumers

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Japan Illustrates Power and Limitations of Social Media Campaigns

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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The Consequences of Social Media Addiction

This post is part of a blogging series by marketing students at the Presidio Graduate School’s MBA program. You can follow along here.…
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Guayaki Yerba Mate to Market Only with Social Media

Social media now provides a basic means of communicating with friends.  It has even taken deep root in the way companies interact with…
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Levi’s Partners with Water.org to Provide More Clean Water Worldwide

Levi’s promises to commit US$250,000 to Water.org to fund programs that collectively will provide at least 52.8 million gallons (200 million liters) to…

What Does Sustainable SXSW Look Like?

South by Southwest, the annual geek-fest in Austin, is arguably the premier interactive media conference in the world. Pretty much every recent online…