social media

Safeway, Tone Deaf to Stakeholders, Has a Miserable Week

Safeway had a nightmare of a week, and based on the social media firestorm, recent criticism of the supermarket chain over suspending Ryan…

Crowdsourcing for Small and Medium-Sized Businesses

Big companies use their prominence and their own consumer fan community in social networks and/or on their own web pages and blogs in…

Justice and Democracy In Social Media – KONY

By Amadou M. Cissé I am sure by now that most of you have heard about if not already seen the video that…

The Truth Will Out: The Power of Crowds

Crowd sourcing and the power of social media are changing the corporate social responsibility and sustainability landscape.

As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.

Social Media: A New Tactic for Corporate Sustainability?

Companies are increasingly using social media as a tactic for corporate social responsibility and sustainability communications.

Can McDonald’s Turn Its Twitter #McFail Around?

They say the definition of insanity is behaving the same way and expecting a different result. If that’s the case, then McDonalds’ twitter…

Ford, Yahoo! Join in a Reality Effort to Promote New EV

Ford and Yahoo will parter on a new reality show program, Plugged In, that will promote the launch of the automaker’s new Focus…

Huggies Ad Suggests: Men are from Mars, Diapers are from Venus

Who knew men are so sensitive? Well, certainly not Kimberly-Clark (K-C). The company enraged many dads earlier this month with its new "Dad…

Bridging the Gap Between Lawyers and Social Media Managers

TriplePundit is at SXSW this week, bringing you the latest thinking on CSR, social media, and more. Our first dispatch: how to bridge…

4 Reasons Why Companies Should Embrace Their Flaws

The consumer trend tracking firm Trendwatching.com is covering a new trend called "Flawsome" which shows why businesses who truly embrace their flaws will…

Is the USDA Local Farm Program a Ruse for Big Agriculture?

Could Americans’ tax dollars be paying for greenwashing by the United States Department of Agriculture? Those who are suspicious about the KYF2 program…

Top Utilities Reaching Out With Social Media

Perhaps the first step in the morphing of our electric delivery system into a more democratic enterprise is the adaption by a number…

Fundraising for Social Marketing Campaigns?

Post ads to let Massachusetts citizens express their dismay about recent votes to gut the Clean Air Act. The importance of fundraising as…

Bill Richardson: We Need an “Arab Spring” for the Environment

Former Energy Secretary and New Mexico Governor Bill Richardson has spent the last few days in Abu Dhabi at the World Future Energy…