A call to action for Walmart and McDonald’s to support the Create Jobs for USA program and create entrepreneurial opportunities and jobs for low-income communities.

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Across the digital universe, brands are asking consumers to click for the good of the planet. Many social media-driven initiatives are naturally intended to build greater awareness of the brand’s own social responsibility positioning. But in asking consumers to create, vote, like, pledge and share online, can these tactics actually foster a change in attitude or even behaviour? Can social media help build a more sustainable society, one campaign at a time?

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The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Bryan Malong Salon (suh-LAHN), noun. According to Wikipedia, the salon is “a gathering of people under the [...]

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Do you struggle to find your role keeping the world green? For those who want to participate in saving world I recommend taking the time to think about your individual strengths to save their world.

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Avon’s CSR report, released earlier this week, touts a bevy of achievements and promises to address issues including deforestation, governance and philanthropy.

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Construction projects should not be considered Green or sustainable unless they have applied equal consideration to all resources used. In Dubai, the labor resources are treated terribly regardless of the “green” nature of the development, this can be changed by incorporating fair and equitable treatment of construction workers into existing sustainable development laws and guidelines.

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This week in Doha, Qatar, over 12,000 attendees will gather for the triennial World Petroleum Congress (WPC), which promises to be carbon neutral.

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In November, Fast Company continued the migration of their online presence toward Co… meaning that each of their sections will be renamed and rebranded using Co+[term]. “Co” means “complementary” in mathematics, or “forming a satisfactory whole.” Co.Design has led the way with its unique look and feel as it explores the important role of design plays in our world. Now, [...]

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What began as the quest for a fresh, juicy, flavorful tomato culminated in a landmark labor rights agreement which is transforming the lives of agricultural workers in the heart of Florida’s tomato land.  Along the way we can learn lessons in stakeholder engagement. I had the opportunity to speak privately with Cheryl Queen, VP of [...]

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Increasingly my world is filled with overachievers who feel like underachievers. Are we the FOMO Generation? Is ‘Fear OF Missing Out’ destroying happiness. In past generations people tryied to keep up with the Joneses, their neighbors with a nicer yard, cuter kids, or a better car. But now thanks to LinkedIn and Facebook we have to keep up with the Joneses and the Shahs, Lees, Carters, Smiths, Levys and our hundreds of other acquaintances online.

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At Microsoft, CSR is a horizontal function, not a series of vertical tasks, according to Dan Bross. The result is improved and increased stakeholder engagement.

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The American Society for Quality (ASQ), the Milwaukee-based performance and quality advocacy organization, is hosting the “Pathways to Social Responsibility” conference here in San Francisco. Social innovation is on the rise.

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The following post is part of the course work for “Live Exchange” the foundational course on communication for The MBA Design Strategy Program at California College of the Arts. The rest of the posts are presented here. By Arash Shirinbab Eight years ago I had my first opportunity to engage as a product designer when [...]

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The following is a guest post by our friends at CSRHub (a 3p sponsor) – offering free sustainability and corporate social responsibility ratings on over 5,000 of the world’s largest publicly traded companies. 3p readers get 40% off CSRHub’s professional subscriptions with promo code “TP40“. Want to know how your company’s social performance compares to [...]

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By Geri Stengel American companies just had their best quarter ever and I have a suggestion for how they can use those profits: Sponsor training and networking for values-driven businesses, those small businesses that create jobs while treating people and the planet with respect. It’s a logical extension of corporate responsibility and would have a [...]

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By Madhurya Prakash Wikipedia defines CSR (Corporate Social Responsibility) as a form of corporate self-regulation integrated into a business model. Ideally, CSR policy would function as a built-in, self-regulating mechanism whereby business would monitor and ensure its support to law, ethical standards, and international norms. CSR is increasingly becoming business imperative. But not all companies [...]

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In the book No Impact Man, author Colin Beavan tries to live a year in New York City without having an impact on the environment. In the first stage of his project he saves all of his trash for a week and realizes that not only is much of it packaging for take-out meals, but [...]

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A common vision emerged during the opening keynote panel discussion at the Net Impact Conference 2010. This is a vision of becoming an ethics and values driven society, incorporating it into business, and integrating this vision into business school curriculum. Easy to say, a bit more difficult to do (even more difficult to find a [...]

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From the beginning of its existence, Hewlett Packard (HP) has been ahead of its peers in giving back to the community, showing concern for work/life balance, and acting to preserve the environment — long before it was trendy to do so. Currently, it is the largest technology company in the world, shipping 3.5 products per second. [...]

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Ben Cohen and Jerry Greenfield are just as feisty, irreverent, and enthusiastic about their company and beliefs 32 years later. Cohen and Greenfield (let’s just refer to them as Ben and Jerry from now on!) are technically no longer employees of the company, but are still very much involved with their creation behind the scenes. For those of us invited to Burlington this week for a two day crash course in what I would describe as “Fair Trade 101,” we had a special treat in store for us yesterday morning when Ben and Jerry joined us for breakfast and chatted for 30 minutes on why they are behind their company’s shift towards 100% fair trade ingredients.

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Dubbed the “Focal Point USA,” GRI’s new office will help increase the number of US-based companies that disclose ESG data to its shareholders. GRI’s New York staff will make it more seamless for companies to improve the quality of their corporate social responsibility reports, as well as offering American corporations an opportunity to have input on the development of new guidelines for sustainability reporting.

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by Linda Chang Matthew Bishop, U.S. Business Editor for The Economist and author of a new book, The Road from Ruin: How to Revive Capitalism and Put America Back on Top, believes that a handful of evident and emerging trends in the global economic landscape are pointing towards a single, one way direction that capitalism, [...]

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For many professions, continuing education is not an option. Doctors, nurses, architects, teachers and many other licensed professionals must complete a certain number of credit hours to maintain their professional certification. Licensing boards ensure that individuals comply. Such standards do not exist for those in Corporate Social Responsibility, a relatively new profession, but that does [...]

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By Nathan Shedroff In response to Prof. Aneel Karnani’s recent Wall Street Journal article “The Case Against Corporate Social Responsibility“ It’s a sad day when the Wall Street Journal, usually known for accurate reporting and thoughtful opinions, not only publishes something so illogical and devoid of common sense, but does it with such prominence. I [...]

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Often, when we think of sustainable companies and corporate social responsibility we think of Patagonia, Stonyfield, Seventh Generation and the like: companies that have sustainability as part of their DNA and stakeholder engagement as the foundation for company culture. But what about the sustainability efforts of not so green companies? What about the CSR initiatives [...]

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By Dave Pedersen In July, Senate Majority Leader Harry Reid announced that climate change legislation would not be pursued in any meaningful way by Senate leadership during 2010. With Democratic prospects looking tough for the mid-term elections, it is unclear when this legislation will be revived. Based on this news, public corporations might be tempted [...]

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Generalizing these managers as “corporate citizenship leaders,” The Boston College report profiled over 600 profiles across a wide array of companies, and weaves a narrative about a typical day for these professionals.

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Mary Ann Ferguson’s research team asked over 750 people to look at companies’ CSR programs and report two conclusions: whether the type of CSR program affected their feeling toward the company, and whether the company’s overall reputation affected their feeling.

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As more companies show interest in creating corporate social responsibility (CSR) reports that actually demonstrate transparency and accountability, there is a surge in integrated reporting, or “one report,” in which a company’s financials and sustainability reports are intertwined into a single report.  One concern over integrated reporting is that just like a company’s CSR report, [...]

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Learn about some of Starbucks initiatives to improve their corporate and social impact, and weigh in on whether Starbucks is truly a committed corporation, and join the conversation about the things Starbucks could do better.

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