stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

The Rise of Employee Engagement Through Social Action

One common way to build engagement is to develop social initiatives that engage employees and promote social activism. Check out these examples of…

REI Activates Customers on Natural Monuments, Public Lands Policy

REI stepped up the fight to preserve public lands with an email blast to its customers, but can consumer power overcome the threat…

Businesses Move from “License to Operate” to “License to Thrive”

The federal withdrawal from the Paris accord is putting companies in the spotlight. Who will step up? The ownership of responsibility is shifting…

What CSR Pros Need to Know About Integrated External Engagement

For corporate social responsibility to be effective, companies need to incorporate interaction with every stakeholder into decision-making, no matter the level of the…

The World’s Leading Companies on Human Rights

A new report, co-written by several NGOs and human rights organizations, looks at some of the world’s largest companies to give a snapshot…

How New Businesses Can Connect With Their Communities

Business leaders who actively engage with their community and its leaders earn more than money — they build the foundation for long-lasting success.

How Companies Can Combat Public Skepticism of CSR

Although more businesses are seriously engaging with corporate social responsibility, the public is becoming increasingly skeptical of their efforts. These steps can help…

B Lab Co-Founder: This is the ‘Biggest Trend of Our Lifetimes’

B Lab co-founder Jay Coen Gilbert called the transition from shareholder value to stakeholder value "the biggest trend of our lifetimes." And he…

Ceres: More Insurance Companies Prepared for Climate Change, Yet Improvement Still Needed

Ceres recently issued a report on how insurance companies are responding to climate change risks. And the results show insurers have a long…

After Trump Tax Fiasco, Time for a New Kind of Corporation?

Donald Trump's recent statements about tax liability and fiduciary obligation highlights what's wrong with corporate law.

Got Purpose?: Analyzing Purpose-Driven Brands in the 21st Century

The conversation around purpose-driven brands is now reaching a head. And companies are using their products and services as a medium to communicate…

Corporate Cheat Sheet for Engaging Shareholder Activists

When it comes to corporate investor engagement, the socially responsible investing (SRI) community can be a unique challenge. Investor relations experts share 10…

San Bruno Verdict Extinguishes PG&E’s Image as a Corporate Citizen

Although PG&E lists a long portfolio of actions on how it is a trusted community partner, the outcome of the San Bruno litigation…

The Full Picture: Investor Relations Meets Sustainability

The communication gap between investor relations and sustainability departments is leaving investors without a full picture of corporate performance and unable to fully…

Anheuser-Busch’s ‘Barley Grower Days’ is Top-Notch Engagement

Anheuser-Busch is working directly with barley growers to reduce water use in eastern Idaho. And the results are impressive.