stakeholder engagement

Stakeholders are individuals or organizations with an interest in the success or failure of a project or entity. Potential stakeholders in a company may include customers, clients, employees, distributors, wholesalers, retailers, suppliers, partners, creditors, stockholders (shareholders), communities, government courts and departments (city, state, federal, and international), banks, media, institutional investors and fund managers, Labor Unions, Insurers and re-insurers, NGOs, media, business groups, trade associations, competitors, the general public, and the environment (local, regional, and global).

Different stakeholders can exercise different types of power, including: voting, legal, economic, and political, and can form coalitions with others. Sustainable organizations should identify stakeholders and maintain dialog with them in order to better understand how to help address stakeholder concerns, operate more effectively, and make better strategic and tactical decisions.

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Water: Conflict or Cooperation

World Water Day this year highlights the role of cooperation in managing the many competing needs for the resource, a topic near and dear to Future…
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GMO Labeling Campaigns Enter New Battlegrounds

Far from being over when Prop 37 was defeated in California, the GMO debate continues.
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How Patagonia, Levi Strauss Connect with Consumers Through Sustainability

One thread running through each company's sustainability journey is customer engagement - from idea generation to initiative roll-out to product end-of-life. Both Levi…
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The Top 10 Stakeholder Issues in 2013

Future 500 has identified the Top 10 issues that activists and corporations will likely contend with this year. A growing number of consumer…
Cisco's 2012 report brims with details about its environmental, social and governance performance

Cisco 2012 CSR Report: Packaging, Supplier Diversity & Governance

Cisco has long been a corporate social responsibility (CSR) trailblazer, and this year the Cisco 2012 CSR report is no exception.
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#Toilets4All Twitter Chat with Unilever: Wednesday, December 12th

In collaboration with CSRWire, we're excited to host a Twitter stakeholder chat with Unilever, UNICEF and the London School of Hygiene and Tropical…
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The Template for a First Sustainability Report: Liberty Global’s CSR Debut

Liberty Global's first CSR report provides a strong case study of how a company should groom stakeholder engagement and sustainability reporting.
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How Symantec Supports People, a Better World and a More Secure Internet

Symantec’s 2012 corporate social responsibility report is a compelling example of how companies should frame challenges and successes to its stakeholders
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Floracopeia: The Essence of a Successful and Sustainable Business is Relationship Cultivation

A California purveyor of artisanal essential oils proves that growth and prosperity can be shared among the enterprise, community and the ecosystem. How?…
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KitchenAid’s Twitter Debate Fumble Not Deleted Fast Enough

If you are a KitchenAid mixer fan who tuned into Twitter during the Presidential campaign, you might have caught an errant tweet.
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How Extended Producer Responsibility Can Boost Recycling Rates

Producers are facing pressure from the public sector and customers to take responsibility for recycling their products. Here's why we have to continue…
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GE Launches CSR Portal With Focus on People, Planet and Economy

Now GE is even more forthcoming with its corporate social responsibility (CSR) initiatives and strategy with the launch of its GE Citizenship site.

Apple’s Genius Training – Phony 101 or Great Customer Service?

The Apple Genius Training Workbook provides some interesting insights into the way Apple works to keep customers' cash flowing f with a little…
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Why Communication Should Be at the Heart of Any CSR Strategy

When you get into the nitty-gritty of what your corporate responsibility strategy is and what type of goals you are setting for the…
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Apple and EPEAT Are Back Together After a Brief Break Up

Apple backpedals on its decision to withdraw from EPEAT after consumer protests.